Introduction to Economics
Charles-Albert Ramsay Introductory text for college and freshman-university courses in Princip...
Introduction to Social Science Research
Skills, Sources, and Science. What Students Need to Succeed in College. by Charles-Albert Ra...
Qualitative Methods - Notebook
Business Communication Skills for Managers
Fundamentals of Marketing
Research Methods
An introduction to social science research techniques and academic best practices. Covers types o...
Human Resource Management - The Notebook
Initiation à l’économie globale
Charles-Albert Ramsay Texte d'introduction pour les cours collégiaux et universitaires de prem...
Business Ethics
Business Ethics is designed to meet the scope and sequence requirements of the single-semester bu...
Digital Marketing Strategy (Fall23)
Pierre-Yann Dolbec The Internet has transformed how businesses conduct their activities and ho...
Introduction to Consumer Behavior
This open textbook was designed for students studying business or marketing at an undergraduate l...
Section 1 - Skills
All the skills and tools you need to start research at a college level. Time Management, Resea...
Principles of Marketing
Principles of Marketing is targeted at the core marketing course for undergraduate business major...
Module 1 - What is Marketing
Introduction to Business - W23 Update
1. Introduction & Environments 2. Business Tools 3. Business Formation 4. Marketing Mix 5...
Integrative Learning (IL)
The Science of Economies
This section covers important terms and concepts you need to understand economics as a social sci...
What Is Marketing?
Why explain what marketing is and how it’s used? When you hear the term “marketing,” what comes ...
Entrepreneurship - The Notebook
The Notebook series is a compilation of open source text and notes created by the authors to prov...