Introduction to Economics
Charles-Albert Ramsay Introductory text for college and freshman-university courses in Princip...
Introduction to Social Science Research
Skills, Sources, and Science. What Students Need to Succeed in College. by Charles-Albert Ra...
Qualitative Methods - Notebook
Business Communication Skills for Managers
Fundamentals of Marketing
Research Methods
An introduction to social science research techniques and academic best practices. Covers types o...
Human Resource Management - The Notebook
Initiation à l’économie globale
Charles-Albert Ramsay Texte d'introduction pour les cours collégiaux et universitaires de prem...
Business Ethics
Business Ethics is designed to meet the scope and sequence requirements of the single-semester bu...
Introduction to Consumer Behavior
This open textbook was designed for students studying business or marketing at an undergraduate l...
Digital Marketing Strategy (Fall23)
Pierre-Yann Dolbec The Internet has transformed how businesses conduct their activities and ho...
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All the skills and tools you need to start research at a college level. Time Management, Resea...
Principles of Marketing
Principles of Marketing is targeted at the core marketing course for undergraduate business major...
Integrative Learning (IL)
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Introduction to Business - W23 Update
1. Introduction & Environments 2. Business Tools 3. Business Formation 4. Marketing Mix 5...
The Science of Economies
This section covers important terms and concepts you need to understand economics as a social sci...
Global Marketing
What Is Marketing?
Why explain what marketing is and how it’s used? When you hear the term “marketing,” what comes ...
Entrepreneurship - The Notebook
The Notebook series is a compilation of open source text and notes created by the authors to prov...