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Step 1: To view this assignment, click on Assignment: Communicating Different Messages. Step 2: Follow the instructions in the assignment and submit your completed assignment into the LMS.   LICENSES AND ATTRIBUTIONS CC LICENSED CONTENT, ORIGINAL ...

Google Plus LEARNING OUTCOMES Describe the primary use of Google Plus Google Plus (also written as Google+) was Google’s answer to Facebook in 2011. Using very similar features, Google Plus integrated (naturally) very well into other Google services, especi...

Create a Sense of Affinity LEARNING OUTCOMES Use social media to create a sense of affinity We define affinity as “taking a liking to something, often naturally or spontaneously.” Because of the value social media-savvy consumers place on authenticity, cont...

Cultivate Community LEARNING OUTCOMES Use social media to cultivate community In the previous section, we discussed ways to integrate customers into company business related to products and sales. In this section, we’ll talk about engaging customers with th...

Introduction to Building Your Brand What you’ll learn to do: Use various types of social media to build affinity with your customers and make your brand stand out Social media can also be used to cultivate deeper brand and customer loyalty. In this sense, cu...

Sales and Events LEARNING OUTCOMES Use social media to announce a sale or event Advertising a Sale Considerations for announcing a sale or event are similar to announcing new products or services. You want to create interest and excitement around the sale....

Spotlight Products LEARNING OUTCOMES Use social media to spotlight products Many of the themes covered in the recent pages are similar: we work to use real, compelling, and authentic narratives to promote interest in our organization or a given product or s...

Product Launch LEARNING OUTCOMES Use social media to announce a product launch A key reason businesses use social media is to bring attention to a new product or service. Using social media for this purpose is inexpensive, and companies can usually reach a ...

Introduction to Selling Your Products What you’ll learn to do: Use various types of social media to increase your sales Recall that our goal with social media use is a positive exchange with customers around a product or service. We use social media to reach...

Snapchat LEARNING OUTCOMES Describe the primary use of Snapchat Snapchat started in 2011 and has over 180 million daily users. It is primarily used for creating multimedia messages referred to as “snaps.” Snaps can consist of a photo or a short video and ca...

Why It Matters: Social Media Why use social media to present business messages? While the content of business communications should be the central item of concern, there is no question that the type of media used to express the message is important. Social m...

Pinterest LEARNING OUTCOMES Describe the primary use of Pinterest Pinterest is an excellent platform for viewing and disseminating content organized visually by theme. Users can search for things like “social media in marketing” or “fun things to do in Salt...

LinkedIn LEARNING OUTCOMES Describe the primary use of LinkedIn Launched in 2003, LinkedIn focuses on recruiting and finding talent. Their initial slogan was, “LinkedIn makes your professional network faster and more powerful.” Individual users build profil...

Introduction to Additional Social Media Platforms What you’ll learn to do: Identify social media platforms that are typically less frequently used by businesses What we may consider to be a “second tier” of social media platforms are LinkedIn, Pinterest, and...

YouTube LEARNING OUTCOMES Describe the primary use of YouTube Google purchased YouTube in 2005, and since then, it has grown to be the second largest social media platform (in terms of regular users). Interestingly, the line between Facebook and YouTube is ...

Twitter LEARNING OUTCOMES Describe the primary use of Twitter For the ability to quickly and concisely reach an audience, Twitter is arguably the best social media option, perhaps even better than Facebook. While Twitter started with very limited features—e...

Instagram LEARNING OUTCOMES Describe the primary use of Instagram Instagram entered the collective consciousness in 2010, bringing with it the application of filters to smartphone photographs. As smartphone use has grown, Instagram has seen its membership s...

Facebook LEARNING OUTCOMES Describe the primary use of Facebook Started in 2004, Mark Zuckerberg’s Facebook is the largest social media platform in the world. With over two billion subscribers, Facebook has, arguably, every conceivable type of message and...

Introduction to Common Social Media Platforms What you’ll learn to do: Identify common social media platforms used by businesses Facebook alone now has over two billion users. YouTube follows with 1.5 billion users, and Instagram has over 800 million. Figure...

Company News LEARNING OUTCOMES Use social media to announce company news So far, we have focused on external customers, but social media is clearly useful for internal customers as well. A change in senior leadership, ownership, or other large non-product- ...