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Introduction to Building Your Brand What you’ll learn to do: Use various types of social media to build affinity with your customers and make your brand stand out Social media can also be used to cultivate deeper brand and customer loyalty. In this sense, cu...

Comparing Communication Tools LEARNING OUTCOMES Recognize the strengths and weaknesses of various tool categories These choices can seem overwhelming, especially if you’re not a technology nerd. In order to get past the panic and make so...

Scheduling Remote Meetings LEARNING OUTCOME Discuss best practices for scheduling remote meetings If your entire organization uses the same calendar software, you can actually use features on the calendar to help you find meeting times. ...

Using Technology for Meetings LEARNING OUTCOMES Explain the key principles involved in scheduling meetings that use audio, video, and web conferencing technology A Few Notes on Scheduling in General The first thing to remember is to all...

Introduction to Scheduling Remote Meetings What you’ll learn to do: Schedule meetings with audio, video, and web sharing components In this section, we’re going to talk a little bit about meeting scheduling in general and then about specific guidelines for s...

Using Scheduling Platforms LEARNING OUTCOMES Identify the best time for a meeting using Doodle or Calendly Doodle is a free scheduling service you can use simply by creating a login. Doodle also allows you to ask your colleagues basic qu...

Scheduling Tools LEARNING OUTCOMES Discuss when and how to use scheduling tools Scheduling meetings can also be a real challenge, especially if you have people in different time zones, people who are traveling, and/or people who work dif...

Polling Tools LEARNING OUTCOMES Discuss when and how to use polling tools In a meeting that has lots of people in various locations and several agenda items to accomplish, it can be a little scary to make sure you have all the details na...

Introduction to Scheduling a Meeting What you’ll learn to do: Use common planning tools to schedule business meetings Obviously, before you conduct a meeting, you need to plan and schedule it. Often, getting everyone in the same space—physical, mental, or cy...

Online Communication LEARNING OUTCOMES Compare and contrast common tools for screen / web sharing Explore multifeature online platforms / virtual office spaces Screen Sharing / Web Sharing Sometimes the most important aspect of your me...

Cultivate Community LEARNING OUTCOMES Use social media to cultivate community In the previous section, we discussed ways to integrate customers into company business related to products and sales. In this section, we’ll talk about engaging customers with th...

Video Communication LEARNING OUTCOMES Compare and contrast common tools for video communication The tools and platforms available to you for video communication generally work in more or less the same ways, though the details of features...

Audio Communication LEARNING OUTCOMES Compare and contrast common tools for audio communication You may be asking yourself why we’re taking the time to learn how to have a phone call, but this is more nuanced than you may think. The fact...

Introduction to Communication Tools What you’ll learn to do: Recognize common types of tools for audio, video, and web sharing tools The set of specific sites, applications, and platforms for communication grows almost daily, and each service offers its own ...

Why It Matters: Communicating Through Technology Why learn to participate in meetings using phone and video conferencing tools? Both personal and professional communications are becoming increasingly dependent on technology. Everything from ordering dinner f...

Assignment: Social Media Step 1: To view this assignment, click on Assignment: Social Media. Step 2: Follow the instructions in the assignment and submit your completed assignment into the LMS.   LICENSES AND ATTRIBUTIONS CC LICENSED CONTENT, ORIG...

Putting It Together: Social Media In this module, we explored how social media is a relatively inexpensive and efficient way to express your organization’s communications. Usually these platforms are for marketing, but they can also be useful for internal com...

Company News LEARNING OUTCOMES Use social media to announce company news So far, we have focused on external customers, but social media is clearly useful for internal customers as well. A change in senior leadership, ownership, or other large non-product- ...

Create a Sense of Affinity LEARNING OUTCOMES Use social media to create a sense of affinity We define affinity as “taking a liking to something, often naturally or spontaneously.” Because of the value social media-savvy consumers place on authenticity, cont...

Introduction to Audio Conferences What you’ll learn to do: Use audio conferencing tools effectively in a business context Having a meeting with more than two or three people using audio only may seem like the most instinctive way to meet if you can’t meet fa...