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Using Images for Impact LEARNING OUTCOME Describe how to determine when to use an image and when to use text If a picture were really worth a thousand words, the issue of image versus text would be easily decided: use an image. That’s a ...

Introduction to Accessible Visual Aids What you’ll learn to do: Identify ways to make information more accessible to your audience A good communicator will consider their audience when preparing a written communication and when choosing the visual media that...

Putting It Together: Visual Media Statistics from different professional fields tell us that visuals support and can even improve communication—that’s a compelling reason to use visual media in all your communication. Visual media makes your message more acce...

Evaluating the Effectiveness of your Message LEARNING OUTCOME Evaluate the effectiveness of a message If only this were easy! A communicator can produce messages all day long, but they are not effective unless the audience receives them,...

Revising and Enhancing Visual Media for Impact LEARNING OUTCOME Describe the process of revising and enhancing visual media to create impact Figure 1. Simple and clear visuals can help you communicate complex ideas Dur...

Increasing Impact with Media LEARNING OUTCOME Identify effective use of visual media in presentations, documents, spreadsheets, and messages Speakers don’t need visual media to make a point. Just watch any stand-up comedian, and you’ll s...

Visuals in a Report LEARNING OUTCOME Identify appropriate and professional visual representations of information for a business report Reports don’t end in high school, unfortunately. In fact, businesses that are publicly traded usually ...

Introduction to Using Visuals What you’ll learn to do: Incorporate meaningful visual media in business messages We’ve already learned what a great visual looks like: it’s clear, clean and simple, uniform, persuasive and on brand. We know we have graphs, char...

Accessibility Matters LEARNING OUTCOMES Discuss the importance of making your media accessible to the widest audience possible Identify techniques and tools to make visual media more accessible to your audience When giving a presentatio...

Products and Resources for Creating Videos LEARNING OUTCOME Describe the process of planning, designing, and producing a video as a visual aid As we mentioned a couple of times earlier in this module, it’s not legal to snag things off th...

Using Images Legally LEARNING OUTCOME Discuss how to legally source images for your communications All of the images you see on the internet are someone’s property, and if you copy them and paste them into your communication, you’re most...

Designing a Video for Your Needs LEARNING OUTCOME Describe the process of planning, designing, and producing a video as a visual aid If circumstances present themselves, you may want to consider creating your own video as a visual aid. T...

Video as a Visual Aid LEARNING OUTCOME Discuss the pros and cons of using videos as a visual aid Video helps you tell a story in the most visually engaging way possible, giving every employee in the company a face-to-face opportunity wit...

Introduction to Contemporary Visual Aids What you’ll learn to do: Discuss the use of video in business messages Every day, hundreds of hours of video are uploaded to YouTube, and a millions of hours of video are watched. Impressive, to be sure, and while it ...

Captions and Titles LEARNING OUTCOME Describe the impact of descriptive captions and titles when incorporating graphics into a message Most of the time, putting the data into graph form isn’t quite enough. In fact, it’s just the start. Y...

Placement, Style, and Coloring LEARNING OUTCOME Describe the impact of placement, style, and coloring when incorporating graphics into a message Once you’ve decided what graph or chart to use, we need to make sure it fits with our visual...

Matching Graphics and Objectives LEARNING OUTCOME Describe factors in deciding which type of visual aid and graphic will best report your data It can be difficult to determine what graph or chart to use when. Some are for numbers, some a...

Tables, Charts, and Infographics LEARNING OUTCOME Discuss the appropriate use of common tables, charts, and infographics In this age of information, there are huge amounts of data to process and an equally impressive number of graphs and...

Introduction to Charts, Diagrams, and Graphic Organizers What you’ll learn to do: Discuss how to most effectively use charts, diagrams, and other graphics in business messages and identify potential sources for these visual aids When you communicate data, yo...

Discussion: Visual Media Step 1: To view this discussion prompt, click on Discussion: Visual Media. Step 2: Read the prompt and instructions, then post your response and comments inside of the discussion forum.   LICENSES AND ATTRIBUTIONS CC LICENSED CO...