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Choosing the Right Framework
MasterClasses: Framework-specific videos are available in the second MasterClass, Case-Solving Toolkit: Frameworks, Analysis & Essential Skills. Frameworks are among the most recognisable tools in case solving. SWOT. PESTLE. Porter's Five Forces. Value Chain....
You Are Not Building Slides. You Are Building an Argument
One of the biggest mistakes case teams make is starting their presentation by opening PowerPoint. The case analysis finishes, someone creates a blank deck, and the team begins asking: What should go on Slide 1? Who is building the financial slide? ...
One Slide - One Message
Once you know what each slide needs to communicate, the next challenge is making that message obvious. A common mistake is trying to make one slide communicate five things. The team adds: a chart; a table; three callout boxes; a competitor ...
Build the Deck Before You Build the Slides
Video: Slide Deck Tips That Make Your Case Presentation Professional and Persuasive A common case-team workflow looks like this: Someone opens PowerPoint. Another person asks for the template. Someone else starts building the financial slide. A teammat...
The Executive Summary Is the Destination
Once you have built the story, give the judges the destination. An executive summary should answer the most important questions quickly: What is the problem? What do you recommend? What will it accomplish? This allows judges to understand the argument ...
A Presentation Is a Story with a Purpose
Video: Make Them Take Note: 7 Techniques to Deliver Presentations People Actually Remember Video: Storytelling with the 5 P's: Build a Memorable Case Presentation Video: Storytelling in Case Presentations: How to Build a Relatable, Memorable Story That Judge...
Know Your Audience
Case teams often say: "We're presenting to ACME Corporation." You aren't. You are presenting to people. Perhaps: the CEO; the CFO; the CMO; the board; an investment committee; a city council; a not-for-profit leadership team....
Before You Build the Deck, Decipher the Presentation
Just as you should not solve a case before understanding it, you should not build a presentation before understanding the communication challenge. Teams often move directly from analysis into PowerPoint. They already have: a problem statement; severa...
The Problem Isn't Time - It's Focus
Case competitions create a powerful temptation: "We only have ten minutes. We need to get everything in." That is usually the wrong way to think about the problem. Your constraint is not simply time. Your constraint is attention. A ten-minute presentation tech...
The Winning Case Story
Video: Good to Winning: How to Turn a Solid Case Solution into a Podium-Winning One A case presentation is not a collection of slides. It is an argument. Your team has spent hours deciphering the case, conducting analysis, developing alternatives, making dec...
Alternatives Are Not a Buffet
Alternatives That Win: MECE Options + Decision Criteria That Make Your Recommendation Obvious A common mistake in case competitions is to create three or four random ideas and then select the one the team likes best. That isn't strategic decision-making. A st...
Don't End, Close
Video: The Perfect Close: Wrap Up Strong, Re-Engage Your Audience & Control the Q&A Video: Master the Q&A: Never Lose Points in the Scariest Part of Your Case Presentation Many teams don't really close their presentations. They stop. The final implementation...
Story, Connection & SCQA
Video: Build a Clear Thinking Pyramid: The Minto Pyramid Principle for Case Solutions Once you have positioned the audience, you need to give them a reason to care about what comes next. A strong case presentation is not simply: Slide 1 → Slide 2 → Slide 3 → ...
The Opening
Video: Stop Losing Judges in the First 30 Seconds: Nail Your Case Opening The presentation begins before anyone on your team speaks. Your title slide is often visible longer than almost any other slide in the deck. It may be on screen while the judges enter, ...
Bold Ideas Without Confusing the Judges
Video: Future Considerations & Out-of-the-Box Ideas: Don't Confuse the Judges – Present Them the Right Way Case solving encourages creativity. Your team may identify opportunities that are exciting, innovative, or potentially transformational. That is good, b...
Don't Hide the Risk
Video: Risks & Mitigations That Actually Strengthen Your Recommendation: Don't Hide Them - Integrate Them One of the easiest ways to weaken a case solution is to pretend that nothing will go wrong. Every strategy involves uncertainty. Customers may not respon...
A Recommendation Isn't a Strategy Until You Can Execute It
Video: Recommendation & Implementation That Seals the Win: Make It Realistic, Visual & Unforgettable One of the biggest differences between an interesting idea and a winning case solution is implementation. Teams often spend most of their case-solving time de...
Make the Recommendation Feel Inevitable
Video: Recommendation & Implementation That Seals the Win: Make It Realistic, Visual & Unforgettable A strong recommendation should not feel like a surprise. By the time you reach the recommendation, the judges should already understand: the problem; the ...
Decision Criteria
Video: Alternatives That Win MECE Options + Decision Criteria That Make Your Recommendation Obvious Once you have developed credible alternatives, you need a way to compare them. This is where decision criteria are important. Decision criteria are the standar...
Visuals Are Thinking Tools
Video: Building Better Slide Decks: 9 Practical Rules for Professional, Visual Case Presentations Video: How to Make Financials and Implementation Visual in Your Case Deck Visuals are not decoration. They are thinking tools. The right visual can make a compl...