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Introduction to External Communication What you’ll learn to do: Discuss appropriate ways to communicate to an audience outside of the company What are the various types of emails sent outside of company networks? How should employees respond to...

LEARNING OUTCOMES Discuss the importance of writing a clear and focused message in business Differentiate between types for writing positive, negative, and persuasive messages Most have heard the phrase “everything but the kitchen sink” ...

LEARNING OUTCOMES Evaluate the parallel structure of sentences and passages Parallel construction of sentences, lists, and even headings makes messages much easier for the reader to absorb. Sometimes, for the newer writer, it might be eas...

LEARNING OUTCOMES Discuss strategies to improve clarity in writing Word selection and phrasing leads to successfully transferring meaning from the sender to the receiver. Careful word selection enhances the writer’s reputation and reflect...

Concise Writing LEARNING OUTCOMES Discuss strategies to improve concision in writing At the heart of business is the idea that “time is money.” This may lead you to believe that shorter messages are always better; however, concise writin...

Bias-Free Writing LEARNING OBJECTIVES Discuss strategies to avoid language that shows bias against individuals or populations Why does the topic of bias-free writing follow a page about hidden meaning? Business writers work to be clear a...

Language as an Obstacle LEARNING OUTCOMES Discuss strategies to avoid language that can confuse or exclude readers Each of us has a variety of ways of speaking and writing depending on circumstances. You write a thank-you note to your au...

LEARNING OUTCOMES Discuss strategies for creating reader-focused writing The audience (your reader, if the message is written) is the receiver of the business communication. This model focuses on the choices a writer or sender of a messag...

What you’ll learn to do: Discuss the impact that word choice and tone can have on a business message Have you ever heard the phrase, “don’t shoot the messenger” when someone is blaming the bearer of bad news for the upset? This common metaphoric phrase dates ...

Audience LEARNING OUTCOMES Explain the importance of audience to business communication The purpose of communication is to have the sender’s idea in mind reach the receiver’s mind with identical understanding. Yet, communicating is not ...

Types of External Emails LEARNING OUTCOMES Identify various types of external emails Some of the most common types of external emails in business communication are requests, direct claims, complaints and adjustments. Business letters cou...

Introduction to Writing the Right Message What you’ll learn to do: Write a business communication given a specific audience and purpose In business, being requested to write a business communication of some type can feel like “one more work assignment.” It i...

Why It Matters: Writing in Business “Oh my gosh, what a disaster!” Dennis thought. Dennis had been placed in charge of booking a speaker for his office’s diversity event, and the major speaker from Diversity NOW hadn’t shown up. He was now scrambling to figur...

1.Which of the following is NOT a type of written communication? a) Emails b) Phone calls c) Reports d) Memos   2.Which of the following is NOT a common purpose for written communication? a) To inform b) To persuade c) To entertain d) To confuse   ...

Assignment: Written Communication Step 1: To view this assignment, click on Assignment: Written Communication. Step 2: Follow the instructions in the assignment and submit your completed assignment into the LMS.   LICENSES AND ATTRIBUTIONS CC LICENSED C...

Putting It Together: Written Communication In this module, we have discussed the evolution of business communication from traditional, paper-based media to today’s electronic methods. We have reviewed traditional vehicles and explored where they can be the mo...

Using the Right Communication Channel LEARNING OUTCOMES Determine the appropriate communication channel for a specific type of message Advances in technology have opened the door to a myriad of vehicles for communication in business toda...

Introduction to Using the Right Communication Channel What you’ll learn to do: Determine the appropriate communication channel for a specific type of message How do I match the electronic communication channel with the audience and the message?...

Customer Emails LEARNING OUTCOMES Describe appropriate and professional responses to customers Write a response to a critical message from a customer Write a response to a customer’s request Email communication to customers requires th...

LEARNING OUTCOMES Discuss appropriate ways to indicate emphasis in business writing The correct amount of emphasis in business communications can help readers easily access the intended message. However, what is considered appropriate emp...