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List of Mentors for WXP Europe

WXP Europe - Classical Arts & A.I. Mentorship

Chapter Organizers Professor Miklos Kozma Professor Anna Skipret Professor Cameron Welsh    Althea  Isabelle Gervais  Emmanuelle Sansfacon  Derrick Essou  Djessica  Paul Nguyen   

COMPETITION FORMAT

WXP Europe - Classical Arts & A.I.

There will be 4 rounds in this competition. After you have presented, you can view the other teams.  WELCOME starts 9:00AM EST / 7:00AM MST / 2:00PM GMT / 3:00PM GMT (30 minutes) Welcoming - 30 minutes - Presentation of Mentors, Introduction, Technical set u...

LIA Tasks

Retailing Notebook LIA Retail

LIA Task  Research & Analysis of a retail store Build teams of 6  Activity 1 Choose a retail store of your choice and find out how you can elevate this brands retail experience. What do they do well and what can they improve upon? (2 slides)  Observe their ...

Episode 45: Observations from the Past Two Weeks Page

Discover Your Mad Skills Toolkit Newsletters

The past couple of weeks have seen me conducting case-solving workshops for The Hong Kong Polytechnic University (Poly U), advising the Poly U team headed to the Central European Case Competition about my insight in to the case companies, participating as an i...

Episode 46: Future Core Skills and Knowledge in the ERA of AI

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Recently, numerous posts have circulated, citing the WEF’s Core Skills in 2030 found in their “Future of Jobs Survey” in 2024. Below is one of the better images that represents the key results. Thanks for reading! Subscribe for free to receive new posts and s...

Episode 47: Helping High-Performance Teams Perform

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In a recent post, Tash Marshall Bean discussed a concept she calls “feedforward.” This resonated with me because it closely aligns with strategies I have employed over the past two decades to help my teams perform at high levels. It’s about striking a balance ...

Episode 48: How to Pass on Mad Skills in the Age of AI

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In recent weeks, I have come across several posts discussing the role of post-secondary education and the impact of artificial intelligence (AI) on the skills and knowledge that graduates need. One of the most significant effects of AI has been its influence o...

Episode 49: Advice for the Upcoming Case-Solving Winter Season

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Welcome to 2026. When I was teaching, the new year marked the start of 4 months of heavy travel as I travelled with my case-solving teams. There was a pattern in this travel that started in Canada, moved to the US, and finished in Europe. Why have I started wi...

Episode 50: Future Skills: A Classroom Requirement

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In recent weeks, my professional feeds have been filled with thoughtful conversations about the need for meaningful change in post-secondary education. Rob Lawless recently posed a provocative question about whether the University of Pennsylvania should offer ...

Episode 51: What I Learned From 6 Intense Hours of Judging MBA Teams

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This past week, I had the privilege of mentoring and judging WXP Europe. This virtual competition brings together MBA students from top universities across North America and Europe to tackle a messy, real-world problem. I’ve been involved with this co...

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IAGA Student Competition IAGA 2025 - EVTOL & Future of Flight

CASE TITLE Bridging the Skies: Harmonizing Advanced Air Mobility Adoption Across Divergent National Systems Subtitle: Infrastructure, Climate, Regulation, and Trust in the Era of Electrified Aviation EXECUTIVE SUMMARY Advanced Air Mobility (AAM), particu...

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IAGA Student Competition IAGA 2025 - EVTOL & Future of Flight

Bridging the Skies Financially and Structurally Enabling Advanced Air Mobility Across Divergent National Systems Executive Summary Advanced Air Mobility (AAM) and electric vertical takeoff and landing aircraft (eVTOLs) are entering a decisive commercializ...

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IAGA Student Competition IAGA 2025 - EVTOL & Future of Flight

https://tv.innovatank.com/w/f5Y1ejuWFhojMcTTPEGQk4 Bridging the Skies Integrating eVTOLs into Canada’s Transportation System In early 2026, senior officials at Transport Canada gathered in Ottawa to evaluate a proposal that could reshape urban mobility in C...

Integrating eVTOLs into Canada’s Transportation System

Integrating eVTOLs into Canada’s Transportation System This case was written in collaboration with Innovatank and International Green Aviation Association In early 2026, senior officials at Transport Canada gathered in Ottawa to evaluate a proposal that ...

Challenge 2 2026

Qualitative Methods - Notebook

  Introduction - what is the goal and what is your research problem? (Are you trying to predict?)  Literature Review - research 5 scientific sources + 5 media/news  List of data that you need (you do not have to collect the data, just what you need so tha...

Case 2 2026

Advertising, Tools & Strategies

Understanding the global stages and marketing channels  Advertising Case 2 Music and Superbowl  Build a powerpoint presentation  Write 2 slides with 5 sources on the history of 4 global marketing channels such as the Olympics, The Superbowl...2. Look at 3...