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A few weeks ago, Anna Mykheieva made some great points about the use of personas, and it got me thinking about how teams use this tool in case-solving competitions. When I watch teams work through cases, I see personas used frequently. The problem? Most pers...

Emeritus Professor | Coach & Mentor to Aspiring Professionals | Helping the Next Generation Discover Their “MAD Skills” © 2026 Discover Your MAD Skills Toolkit

Welcome to the WXP Europe Registration Challenge. Your task will be to submit individually answers to the following questions in order to assess your abilities to enter the 14 days team collaboration with others institutions. Please begin putting your answers...

Beyond Ozempic: Building a Responsible Global Strategy for the Weight-Loss Medicine Revolution GLP-1 medicines may transform the treatment of obesity and related chronic diseases. Yet rapid demand, social-media influence, unequal access, high costs, medical...

Deciphering Cases https://www.patreon.com/cw/DiscoverYourMadSkills Season 1 Episode 1: How to Get Started with a Solution - So What? May 31, 2024: As a case-solving coach, I had the opportunity to attend the Global Circularity Cha... https://www.patreon.c...

Discover Your MAD Skills Case-Solving Checklist Before submitting your presentation, work through the following. Resource: PDF Version Available for Purchase Decipher Do we understand what the case is really asking? Have we identified the central proble...

Discover Your MAD Skills Presentation Checklist Resource: PDF Version Available for Purchase Decipher Do we understand the audience? Do we understand the decision? Do we understand the case characteristics? Do we know what the judges need to believe? ...

About the Author Cam Welsh is an award-winning educator and coach who has been honoured with the title of emeritus professor by the Haskayne School of Business. He is also an executive coach and one of Canada's and the world's most experienced and successful ...

Introduction: Developing the Mind of a Great Case Solver "Frameworks don't solve cases. People do." The other four manuals in the Discover Your MAD Skills Masterclass focused on understanding the case-solving process,  communicating recommendations effective...

Part I: Building the MAD Skills Toolkit - Choosing the Right Tool for the Right Question Case competitions expose you to a wide range of tools, frameworks, and analytical techniques. Some help you understand: customers; competitors; industries;...

"Time doesn't create clarity. Strategic choices do." Over the past few weeks, I've been working with a team preparing for the Sydney International Business Competition. It's a demanding competition. Teams tackle two cases: A 6-hour case culminating in a...

PART III: Understanding The Situation "Before you can solve the problem, you have to understand the situation." Case competitors have access to an enormous number of frameworks. SWOT. PESTLE. Porter's Five Forces. Value Chain. VRIO. Business Model Ca...

PART IV: From Insights To Solution "Analysis tells you what matters. Strategy tells you what to do about it." The purpose of case analysis is not to produce an impressive collection of facts, frameworks, charts, and observations. The purpose is to build a be...

PART V: Turning Strategy Into Action "A great strategy is only valuable if the organisation can make it happen." A case competition solution is not finished when you have selected the best alternative. It is finished when you can explain: What should the ...

Part VI: Winning the Room A strong solution is not enough. Judges must be able to understand it, believe it, remember it, and imagine the organisation acting on it. Winning the room is not about theatrical performance or polished slides alone. It is about hel...

Closing Reflections: Winning the Room Is About More Than Presenting "Great case competitors don't simply deliver recommendations. They create confidence in those recommendations." Over this section, we have shifted our focus from developing great solutions t...

Full List of Masterclass Videos https://www.youtube.com/@MadSkillsMasterclass Introduction 1:53 Ignite Your Mad Skills From Case Flops to Podium Domination That’s not failure. That’s your wake-up call. I’m Cam Welsh, Emeritus Professor at Haskayne Scho...

PART II: Thinking Skills "Winning teams don't simply know more frameworks. They think differently." Video: Where Do We Even Start: The Steps to Solve a Case Video: How to Read a Case the Right Way: Stop Wasting Time and Start Seeing What Matters Video: How...

How to Use This Manual The Discover Your MAD Skills Masterclass is built around a simple idea: Great case solvers do more than analyse the obvious. They learn to see what others miss. The first manual introduced a systematic approach to solving business cas...

PART II: Understanding the Current Financial Situation "Before you can recommend where a company should go, you need to understand where it stands today." Many teams rush to develop solutions before fully understanding the organisation's financial condition....