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Introduction: Developing the Mind of a Great Case Solver "Frameworks don't solve cases. People do." The other four manuals in the Discover Your MAD Skills Masterclass focused on understanding the case-solving process,  communicating recommendations effective...

Emeritus Professor | Coach & Mentor to Aspiring Professionals | Helping the Next Generation Discover Their “MAD Skills” © 2026 Discover Your MAD Skills Toolkit

Chapter 13: Decision Making Under Uncertainty - Making Strong Decisions When the Future Cannot Be Predicted With Confidence Learning Objectives By the end of this chapter, you should be able to: distinguish risk from Uncertainty recognise different...

Chapter 12: Sensitivity and Scenario Analysis - How Robust Is the Decision When Assumptions Change? Learning Objectives By the end of this chapter, you should be able to: explain why sensitivity analysis matters in case-solving identify the assumpt...

Chapter 11: Comparing Investment Alternatives - Which Investment Creates the Greatest Value? Learning Objectives By the end of this chapter, you should be able to: compare multiple investment alternatives using financial metrics distinguish between...

Chapter 10: IRR - What Rate of Return Does the Investment Generate? Learning Objectives By the end of this chapter, you should be able to: explain what Internal Rate of Return (IRR) measures understand the relationship between IRR and NPV calc...

Chapter 9: NPV - Understanding the Value of an Investment Today Learning Objectives By the end of this chapter, you should be able to: explain the purpose of Net Present Value (NPV) understand the time value of money identify the role of the d...

Chapter 8: ROI - Simple Investment Decisions Learning Objectives By the end of this chapter, you should be able to: explain what ROI measures calculate ROI for a simple investment identify situations where ROI is useful distinguish betwee...

About the Author Cam Welsh is an award-winning educator, executive coach, and one of Canada's most experienced case competition coaches. Over more than two decades, he has coached and mentored more than 300 business case competition teams at the undergradua...

PART V: From Numbers To Insights - Turning Financial Analysis into a Winning Case Recommendation "The purpose of financial analysis is not to prove that your numbers are right. It is to help you make a better decision." From Financial Analysis to Financial S...

About the Author Cam Welsh is an award-winning educator, executive coach, and one of Canada's most experienced case competition coaches. Over more than two decades, he has coached and mentored more than 300 business case competition teams at the undergradua...

PART III: Financial Planning and Opportunity Assessment "Great recommendations are not built on optimistic guesses. They are built on realistic assumptions supported by credible financial analysis." Understanding an organisation's current financial position ...

PART I: Financial Thinking Financial analysis doesn't win competitions. Financial insight does. Video: Financial Analysis in Cases: Situation Review, Modelling, and Sensitivity Case competitors sometimes approach finance as a separate part of the case: anal...

PART II: Understanding the Current Financial Situation "Before you can recommend where a company should go, you need to understand where it stands today." Many teams rush to develop solutions before fully understanding the organisation's financial condition....

Welcome to the WXP Europe Registration Challenge. Your task will be to submit individually answers to the following questions in order to assess your abilities to enter the 14 days team collaboration with others institutions. Please begin putting your answers...

Beyond Ozempic: Building a Responsible Global Strategy for the Weight-Loss Medicine Revolution GLP-1 medicines may transform the treatment of obesity and related chronic diseases. Yet rapid demand, social-media influence, unequal access, high costs, medical...

Deciphering Cases https://www.patreon.com/cw/DiscoverYourMadSkills Season 1 Episode 1: How to Get Started with a Solution - So What? May 31, 2024: As a case-solving coach, I had the opportunity to attend the Global Circularity Cha... https://www.patreon.c...

Discover Your MAD Skills Case-Solving Checklist Before submitting your presentation, work through the following. Decipher Do we understand what the case is really asking? Have we identified the central problem? Have we separated symptoms from root cause...

Discover Your MAD Skills Presentation Checklist Decipher Do we understand the audience? Do we understand the decision? Do we understand the case characteristics? Do we know what the judges need to believe? Have we decided what does not need to be commu...

Chapter 14: Building the Financial Story - Turning Numbers Into Insights, Implications, and Decisions "The numbers don't make the argument. The story you build from the numbers does." Learning Objectives By the end of this chapter, you should be able to: ...