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Chapter 17: The Human Side of the Case - Personas and Customer Journeys Video: Personas & Customer Journeys: Bring the Human Side into Your Case Solution Learning Objectives By the end of this chapter, you should be able to: distinguish a customer segmen...

Chapter 27: Future Considerations and Phase-Two Thinking - What Comes Next Without Confusing the Recommendation Video: Future Considerations & Out-of-the-Box Ideas: Don't Confuse the Judges—Present Them the Right Way Learning Objectives By the end of this c...

Chapter 33: Recovering Under Pressure - Turning Mistakes into Moments of Leadership Video: Effective Speaking Strategies: 10 Practical Techniques to Deliver a Memorable Case Presentation The judges rarely remember the mistake. They remember how you responded...

Chapter 32: Mastering Q&A - Turning Questions into Opportunities Video: Master the Q&A: Never Lose Points in the Scariest Part of Your Case Presentation The question-and-answer session is not an interrogation. It is your final opportunity to strengthen the j...

Chapter 31: Winning the Close - Finishing Strong and Leaving a Lasting Impression Video: The Perfect Close: Wrap Up Strong, Re-Engage Your Audience & Control the Q&A People may forget individual slides, but they rarely forget how you made them feel at the en...

Chapter 30: Delivering the Presentation - Presenting Like Trusted Advisors Video: Presentation Tips That Actually Work: Body Language, Warmth, and Authenticity Video: Slide Deck Tips That Make Your Case Presentation Professional and Persuasive Judges don't ...

Chapter 29: Executive Communication - Speaking Like a Decision Maker Video: How to Make Your Case Presentation More Conversational—even When It's One Way Video: How to Deliver a 1% Presentation: Plan, Practise, and Perform with Confidence Video: Build a Cle...

Chapter 28: Building a Persuasive Story Video: Storytelling in Case Presentations: How to Build a Relatable, Memorable Story That Judges Remember Video: Storytelling with the 5 P's: Build a Memorable Case Presentation Video: Mock-ups: The Powerful Visual To...

PART V Closing Reflections: From Choice to Execution At the beginning of Part V, the team had a strategic choice. By the end, you should have a complete management story. You should be able to answer: What are we recommending? à Why is it the best choice? à ...

Chapter 26: KPIs and Measuring Success - Knowing Whether the Strategy Worked Learning Objectives By the end of this chapter, you should be able to: distinguish strategic objectives from KPIs, metrics, milestones, and activities; select measures tha...

Chapter 18: Building Alternatives That Actually Solve the Problem - Creating Genuine Strategic Choices Video: Alternatives That Win: MECE Options + Decision Criteria That Make Your Recommendation Obvious Video: Turn Your SWOT into Strategic Alternatives: The...

Chapter 25: Risk and Mitigation - Making the Recommendation Resilient Video: Risks & Mitigations That Actually Strengthen Your Recommendation: Don't Hide Them—Integrate Them Learning Objectives By the end of this chapter, you should be able to: identif...

Chapter 24: Building the Implementation Roadmap - From Strategy to Action Video: Recommendation & Implementation That Seals the Win: Make It Realistic, Visual & Unforgettable Learning Objectives By the end of this chapter, you should be able to: transl...

Chapter 23: Proving the Economics - Financial Support for the Recommendation Video: Financial Analysis in Cases: Situation Review, Modelling, and Sensitivity Video: Situational Financial Analysis: Ratios, Solvency, Efficiency & Leverage  Video: Comparative ...

Chapter 22: Making the Recommendation Inevitable -From Evidence to Decision Video: Recommendation & Implementation That Seals the Win: Make It Realistic, Visual & Unforgettable Learning Objectives By the end of this chapter, you should be able to: stat...

PART IV CLOSING: From Insight to Choice Part IV represents one of the most important transitions in case solving. You began with: Understanding people and moved through: Customer journeys → Strategic alternatives → Decision criteria → Financial feasibility...

Chapter 21: Building the Strategic Choice Video: Strategic Planning for Case Solutions: Build a Clear, Phased Strategy That Wins Learning Objectives By the end of this chapter, you should be able to: turn a selected alternative into a coherent strategi...

Chapter 20: Financial and Quantitative Feasibility Video: Financial Analysis in Cases: Situation Review, Modelling, and Sensitivity Learning Objectives By the end of this chapter, you should be able to: translate a strategic recommendation into financi...

Chapter 19: Decision Criteria - Making the Choice Defensible Video: Decision Matrix Shows Judges Exactly How You Made Your Recommendation Learning Objectives By the end of this chapter, you should be able to: develop decision criteria that reflect the ...

Chapter 34: Reading the Judges - Understanding the Decision Makers Across the Table The best presenters don't simply deliver information. They pay attention to the people receiving it. Learning Objectives By the end of this chapter, you should be able to: ...