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Choosing the correct visual is only the first step. The audience still needs to know where to look. Judges should not have to hunt for the insight. If a number matters, make it visible. If a trend matters, make it obvious. If one category matters more tha...

Case teams often build presentations in slide order. They start with the title slide. Then the situation. Then analysis. Then alternatives. Then recommendation. That sounds logical, but it can create a problem: the team begins producing slides before...

"Frameworks don't solve cases. People do." The other four manuals in the Discover Your MAD Skills Masterclass focused on understanding the case-solving process, communicating recommendations effectively, financial analysis, and topics common at top internatio...

This series of manuals represents my attempt to capture, organise, and share more than 20 years of experience coaching case-solving teams at regional, national, and international competitions. It is also the culmination of a year-long sabbatical and the first ...

Emeritus Professor | Coach & Mentor to Aspiring Professionals | Helping the Next Generation Discover Their “MAD Skills” © 2026 Discover Your MAD Skills Toolkit

https://www.youtube.com/@MadSkillsMasterclass Introduction 1:53 Ignite Your Mad Skills From Case Flops to Podium Domination That’s not failure. That’s your wake-up call. I’m Cam Welsh, Emeritus Professor at Haskayne School of Business. For 20+ years, I’ve ...

https://www.youtube.com/@MadSkillsMasterclass Introduction 1:53 Ignite Your Mad Skills From Case Flops to Podium Domination That’s not failure. That’s your wake-up call. I’m Cam Welsh, Emeritus Professor at Haskayne School of Business. For 20+ years, I’ve ...

Many teams practise by sitting around a table and talking through their slides. That can be useful early in the process, but eventually, practice needs to resemble the competition. If you will be standing in competition, stand. If you will use a clicker, u...

Once the deck is built, challenge every slide. Not: "Does this slide look good?" "Is this slide doing its job?" A strong slide must answer six questions. 1. Message What is the one thing the judge should remember? This is the slide's purpose. For exam...

The prepared presentation may be finished. Your work is not. Q&A is where the judges move beyond the story you chose to present and begin exploring the thinking underneath it. They may challenge: your assumptions; your numbers; your recommendati...

A slide that looks perfectly readable on your laptop may be almost impossible to read from the back of a presentation room. That creates a simple design rule: Don't design for your screen. Design for your audience. Your slides need to communicate quickly and f...

A word-for-word script can feel safe.  Every sentence has been decided. Every transition is written. Every phrase is polished. Then you forget one line. Suddenly, you don't know what comes next. The problem is that you memorised words rather than idea...

Video: How to Deliver a 1% Presentation Plan, Practice, and Perform with Confidence Confidence is often treated as a personality trait. Someone either has it, or they don't. That is not particularly useful. Confidence can be developed. And in case competition...

A team presentation can easily become four individual mini-presentations. Speaker one delivers the analysis. Then: "I'll pass it over to Sarah." Sarah presents the alternatives. Then: "Now I'll hand things over to Alex." Alex discusses financials. Event...

Strong presenters help the audience navigate; they don't assume the judges will automatically understand how every idea connects. They use verbal signposts. For example: "There are three reasons this matters." Now the audience expects three ideas. Then: ...

Video: Effective Speaking Strategies: 10 Practical Techniques to Deliver a Memorable Case Presentation A presentation can be perfectly written and still sound flat. Speaking is not only about words. Judges also hear: pace; volume; emphasis; ...

Video: Presentation Tips That Actually Work: Body Language, Warmth, and Authenticity Video: How to Make Your Case Presentation More Conversational (Even When It's One Way) Your slides are not your audience. The judges are. Yet nervous presenters often turn t...

One of the most obvious presentation weaknesses is reading the slides. If the slide says Revenue increased 14% from 2024 to 2025, and the speaker says: "Revenue increased 14% from 2024 to 2025," the audience has learned nothing additional from the speaker. The...

A presentation slide is not a report. It is not a textbook. It is not a spreadsheet. It is not a poster designed to communicate everything without a presenter. You are standing beside it. That matters. The slide only needs to contain the information th...

Cam Welsh is an award-winning educator and coach who has been honoured with the title of emeritus professor by the Haskayne School of Business. He is also an executive coach and one of Canada's and the world's most experienced and successful case competition c...