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Chapter 15: From Excel to the Deck - Turning Financial Analysis Into Judge-Friendly Evidence "Excel is where you prove it. The presentation is where you communicate it." Video: Excel Formatting for Case Presentations: Make Large Numbers Simple, Clean & Profe...

Chapter 6: Implicit Bias and Decision-Making - When the Way We Think Influences the Decisions We Make "The hardest biases to recognise are often the ones we don't know we have." Video: Implicit Bias in the Workplace: How to Recognise It and Build Belonging ...

Deciphering Cases https://www.patreon.com/cw/DiscoverYourMadSkills Season 1 Episode 1: How to Get Started with a Solution - So What? May 31, 2024: As a case-solving coach, I had the opportunity to attend the Global Circularity Cha... https://www.patreon.c...

How to Use This Manual Unlike the earlier manuals, this manual is not intended to be applied from beginning to end every time you solve a case. Think of it as a collection of specialised lenses. When deciphering a case, ask whether the situation contains dime...

How to Use This Manual This manual is designed to help you become more confident using financial analysis and Excel in business cases and case competitions.  It is not intended to turn you into an accountant, investment banker, or financial modeller. It i...

Discover Your MAD Skills Financial Analysis & Excel Mastery Checklist Numbers don't win cases. Numbers that strengthen a decision do. Situational Financial Analysis Have we reviewed all relevant financial statements? Have we identified the major changes ...

Full List of Masterclass Videos https://www.youtube.com/@MadSkillsMasterclass Introduction 1:53 Ignite Your Mad Skills From Case Flops to Podium Domination That’s not failure. That’s your wake-up call. I’m Cam Welsh, Emeritus Professor at Haskayne Scho...

Closing Reflections: Integrating the Decision & Seeing the Bigger Picture "Great case analysis isn't about finding the perfect answer. It's about making the best decision you can with the information you have." Learning Objectives By the end of this chapter...

Chapter 7: Navigating Complex Trade-Offs - Making decisions when every option has a downside “The hardest business decisions aren't between good and bad options. They're between competing versions of good.” Learning Objectives By the end of this chapter, yo...

Chapter 5: Business Ethics - When the Right Decision Isn't the Easy Decision "A decision can be legal, profitable, and still be the wrong decision." Video: Business Ethics: Why Ethics Matter in Every Case & The Ethics Premium Learning Objectives By the end...

Chapter 16: Defending the Numbers - Financial Q&A, Assumptions, and Credibility Under Pressure "You don't need to know every number. You need to know why your numbers make sense." Learning Objectives By the end of this chapter, you should be able to: a...

Chapter 4: Not-for-Profit Organisations and Social Enterprises - When Profit Isn't the Primary Objective "Not every organisation exists to maximise profit. But every organisation needs a clear definition of value." Video: Not-for-Profit vs Social Enterprises...

Chapter 3: Stakeholder Capitalism - Who Actually Matters to the Decision? "A business decision is rarely made for one group of people. The challenge is understanding who is affected, who has influence, and how to balance competing interests." Video: Stakehol...

Introduction Numbers are everywhere in business cases. Revenue. Costs. Margins. Growth. Market size. Return on investment. Cash flow. Valuation. Forecasts. Scenarios. Sensitivity analysis. For many case competitors, financial analysis is where the case begins...

About the Author Cam Welsh is an award-winning educator, executive coach, and one of Canada's most experienced case competition coaches. Over more than two decades, he has coached and mentored more than 300 business case competition teams at the undergradua...

Introduction: Going Beyond the Traditional Business Answer The first four Discover Your Mad Skills manuals build the core capabilities of a strong case competitor: solving the case, communicating the solution, selecting and applying analytical tools, and usin...

Emeritus Professor | Coach & Mentor to Aspiring Professionals | Helping the Next Generation Discover Their “MAD Skills” © 2026 Discover Your MAD Skills Toolkit

Chapter 2: Sustainability and ESG - Beyond Profit: Understanding the Triple Bottom Line "A sustainable strategy does not sacrifice profit. It understands how profit, people, and the planet are connected." Video: Social Responsibility & ESG: Measuring Perform...

Chapter 1: Recognising When the Case Goes Beyond the Numbers A case may initially look like a straightforward business decision.  Should the organisation expand? Launch the product? Enter the market? Close the facility? Automate the process? Invest in...

Series Preface This series of manuals represents my attempt to capture, organise, and share more than 20 years of experience coaching case-solving teams at regional, national, and international competitions. It is also the culmination of a year-long sabbatica...