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Chapter 17: The Winning Case Story Video: Good to Winning: How to Turn a Solid Case Solution into a Podium-Winning One A case presentation is not a collection of slides. It is an argument. Your team has spent hours deciphering the case, conducting analysis,...

Chapter 11: Build for the Back Row A slide that looks perfectly readable on your laptop may be almost impossible to read from the back of a presentation room. That creates a simple design rule: Don't design for your screen. Design for your audience. Your slid...

Chapter 18: Confidence Is a Skill Video: How to Deliver a 1% Presentation Plan, Practice, and Perform with Confidence Confidence is often treated as a personality trait. Someone either has it, or they don't. That is not particularly useful. Confidence can be...

Chapter 17: Four Speakers Should Sound Like One Team A team presentation can easily become four individual mini-presentations. Speaker one delivers the analysis. Then: "I'll pass it over to Sarah." Sarah presents the alternatives. Then: "Now I'll hand th...

Chapter 16: Speak in Headlines Strong presenters help the audience navigate; they don't assume the judges will automatically understand how every idea connects. They use verbal signposts. For example: "There are three reasons this matters." Now the audien...

Chapter 15: Your Voice Is a Visual Tool Video: Effective Speaking Strategies: 10 Practical Techniques to Deliver a Memorable Case Presentation A presentation can be perfectly written and still sound flat. Speaking is not only about words. Judges also hear: ...

Chapter 14: Speak to the Judges, Not to the Screen Video: Presentation Tips That Actually Work: Body Language, Warmth, and Authenticity Video: How to Make Your Case Presentation More Conversational (Even When It's One Way) Your slides are not your audience....

Chapter 13: Speaking Is Not Reading One of the most obvious presentation weaknesses is reading the slides. If the slide says Revenue increased 14% from 2024 to 2025, and the speaker says: "Revenue increased 14% from 2024 to 2025," the audience has learned not...

Chapter 12: Don't Design Your Deck Like a Poster A presentation slide is not a report. It is not a textbook. It is not a spreadsheet. It is not a poster designed to communicate everything without a presenter. You are standing beside it. That matters. ...

Chapter 10: Make the Important Information Obvious Choosing the correct visual is only the first step. The audience still needs to know where I should look. Judges should not have to hunt for the insight. If a number matters, make it visible. If a trend m...

Chapter 1: You Are Not Building Slides. You Are Building an Argument One of the biggest mistakes case teams make is starting their presentation by opening PowerPoint. The case analysis finishes, someone creates a blank deck, and the team begins asking: W...

Chapter 9: Visuals Are Thinking Tools Video: Building Better Slide Decks: 9 Practical Rules for Professional, Visual Case Presentations Video: How to Make Financials and Implementation Visual in Your Case Deck Visuals are not decoration. They are thinking t...

Chapter 8: One Slide - One Message Once you know what each slide needs to communicate, the next challenge is making that message obvious. A common mistake is trying to make one slide communicate five things. The team adds: a chart; a table; thr...

Chapter 7: Build the Deck Before You Build the Slides Video: Slide Deck Tips That Make Your Case Presentation Professional and Persuasive A common case-team workflow looks like this: Someone opens PowerPoint. Another person asks for the template.  Someo...

Chapter 6: The Executive Summary Is the Destination Once you have built the story, give the judges the destination. An executive summary should answer the most important questions quickly: What is the problem? What do you recommend? What will it accompli...

Chapter 5: A Presentation Is a Story with a Purpose Video: Make Them Take Note: 7 Techniques to Deliver Presentations People Actually Remember Video: Storytelling with the 5 P's: Build a Memorable Case Presentation Video: Storytelling in Case Presentations:...

Chapter 4: Know Your Audience Case teams often say: "We're presenting to ACME Corporation." You aren't. You are presenting to people. Perhaps: the CEO; the CFO; the CMO; the board; an investment committee; a city council; a ...

Chapter 3: Before You Build the Deck, Decipher the Presentation Just as you should not solve a case before understanding it, you should not build a presentation before understanding the communication challenge. Teams often move directly from analysis into Pow...

Chapter 2: The Problem Isn't Time - It's Focus Case competitions create a powerful temptation: "We only have ten minutes. We need to get everything in." That is usually the wrong way to think about the problem. Your constraint is not simply time. Your constra...

Chapter 19: Don't Memorise the Script A word-for-word script can feel safe.  Every sentence has been decided. Every transition is written. Every phrase is polished. Then you forget one line. Suddenly, you don't know what comes next. The problem is th...