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LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define retailing. 2 Discuss the functions of retailers in the distribution channel. Retailing Defined When marketers plan their distribution strategies, they must determine whi...

Have you ever worked in a grocery store stocking shelves, worked at your campus bookstore, or waited on customers at a restaurant or drive-through? Working in retail is a fantastic resume booster. Not only have you advanced your knowledge of the business world...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Explain how the parties in traditional and sustainable marketing are different. 2 Define the different objectives in traditional and sustainable marketing. Differences between T...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define sustainable marketing. 2 Explain the three pillars of sustainable marketing. Environmental Sustainability Consumers increasingly demand purpose over profits from the bra...

Figure 19.1 Sustainability marketing, which takes into account present consumers’ needs without harming the future, is growing in importance as consumers shift to being more environmentally conscious in their purchasing decisions. (credit: “Hike” by Loren ...

1. Precycle (website), accessed September 2, 2022, https://www.precyclenyc.com/. 2. Kim Souza, “Nielsen: Consumers Will Want More Local Foods in 2020,” Talk Business & Politics, October 29, 2019, https://talkbusiness.net/2019/10/nielsen-consumer...

Ace Hardware With annual sales of more than $400 billion in the United States, the home improvement market has no shortage of eager shoppers. While Home Depot and Lowe’s dominate the market in terms of sales, Ace Hardware dominates by number of locations an...

Complete the following information about the company and products/services you chose to focus on as you develop the marketing plan throughout the course. You may need to conduct research in order to obtain the necessary information. Instructions: Using the Ma...

C.H. Robinson is a third-party logistics provider headquartered in Eden Prairie, Minnesota. Many businesses outsource elements of distribution, warehousing, and fulfillment services to companies such as C.H. Robinson. Like wholesalers, logistics providers, als...

1.  According to PR Newswire, more than 40 percent of the overall revenue from the multimodal distribution market is due to roadway logistics. Give three reasons why retailers and wholesalers depend largely on roads—rather than rail, air, or water—to send...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Characterize various store retailers. 2 Characterize various non-store retailers Retailers, in some form or another, have been around for most of human history. As early as 800 BC...

1.  Define direct consumer marketing channels and indirect consumer marketing channels. List an example of each type and explain the difference between them. 2.  The shift to online shopping has challenged many retailers who had only a brick-a...

automatic vending the use of an electronic device that dispenses a product cash-and-carry wholesalers wholesalers that offer a limited line of fast-moving goods that they sell to retailers for cash category killers large superstores, most often chains sto...

This chapter explores two important members of the distribution channel and value delivery system: wholesalers and retailers. Both add value to the product by ensuring assorted merchandise is available when and where customers want it and at an acceptable pric...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss ethical issues in retailing. 2 Discuss ethical issues in wholesaling. Ethical Issues in Retailing As with any business entity, ethical issues arise in both retailing an...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Explain the impact of growing competition and global dynamics. 2 Discuss the complexity of regulatory requirements. 3 Discuss the challenges of technology evolution. Growing Co...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define wholesaling. 2 Identify different types of wholesalers. Wholesaling Defined Wholesaling is the business of buying goods in bulk at a discount from a manufacturer or othe...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 List major trends and developments in retailing. 2 Discuss the reason for these trends and developments. Trends in Retailing As consumer behavior changes and as technology adva...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe how pricing affects retail strategy decisions. 2 Explain how location is a factor in retail strategy decisions. 3 Discuss the importance of retailer communications. 4 Explai...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe the various benefits of sustainable marketing. 2 Explain why sustainable marketing is a business imperative. Purpose-Driven Strategy A purpose-driven strategy is when ...