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Elements of the Marketing Plan
Charting the Course Ahead: The Marketing Plan Marketing exists in order to support an organization in achieving its strategic goals–for growth, profitability, revenue, influence, and so on. As explained at the beginning of this course, the role of marketing i...
Presenting the Marketing Plan
What you’ll learn to do: present a marketing plan This marketing course was designed with the idea that everything you learn along the way will prepare you for the grand finale: creating and presenting a marketing plan of your own. Now that you’re in the fina...
Presenting the Marketing Plan
Getting Started: Your Target Audience When you were developing your own marketing plan, consider how much time and thought you put into identifying and reaching your target audience. As you know, it’s a crucial step in the development of any successful market...
Business Presentations
Introduction If you think about presenting a business plan in a classroom setting, the situation is admittedly a bit staged. You are not presenting business recommendations to coworkers who will evaluate them, critique them, and come together around a revis...
The Marketing Plan in Action
Explain how the marketing plan is used by marketing and the overall organization In the first few modules of the course we discussed the importance of the marketing planning process to create alignment between marketing activities, company objectives, and the...
Using and Updating the Marketing Plan
Creating Alignment The marketing plan captures the outputs from the marketing planning process in one cohesive document. If the plan is done well, it puts a plan in place that aligns the marketing strategy, objectives, and tactics with the corporate mission. ...
Putting It Together: Marketing Plan
Having taken an entire course and developed your own marketing plan, you’re well on your way to being an expert student of marketing. Who knows? This could be the start of an exciting career path in business or non-profit organizations or maybe in the marketin...
Module 15 Assignment: Marketing Plan Presentation
Instructors may structure this assignment in a variety of ways: Individual presentations. Students prepare and deliver PowerPoint presentations for their own marketing plans. The instructor determines length of time and presentation format (in person vs. vi...
Marketing in Action
Identify evidence of marketing in everyday life In this section, you’ll get a chance to explore the concept of marketing further and see how it’s at work in the world around you. It may surprise you to discover how much the term encompasses . . . The specif...