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Google Plus LEARNING OUTCOMES Describe the primary use of Google Plus Google Plus (also written as Google+) was Google’s answer to Facebook in 2011. Using very similar features, Google Plus integrated (naturally) very well into other Google services, especi...

Why It Matters: Communicating Through Technology Why learn to participate in meetings using phone and video conferencing tools? Both personal and professional communications are becoming increasingly dependent on technology. Everything from ordering dinner f...

Polling Tools LEARNING OUTCOMES Discuss when and how to use polling tools In a meeting that has lots of people in various locations and several agenda items to accomplish, it can be a little scary to make sure you have all the details na...

Introduction to Scheduling a Meeting What you’ll learn to do: Use common planning tools to schedule business meetings Obviously, before you conduct a meeting, you need to plan and schedule it. Often, getting everyone in the same space—physical, mental, or cy...

Comparing Communication Tools LEARNING OUTCOMES Recognize the strengths and weaknesses of various tool categories These choices can seem overwhelming, especially if you’re not a technology nerd. In order to get past the panic and make so...

Online Communication LEARNING OUTCOMES Compare and contrast common tools for screen / web sharing Explore multifeature online platforms / virtual office spaces Screen Sharing / Web Sharing Sometimes the most important aspect of your me...

Video Communication LEARNING OUTCOMES Compare and contrast common tools for video communication The tools and platforms available to you for video communication generally work in more or less the same ways, though the details of features...

Audio Communication LEARNING OUTCOMES Compare and contrast common tools for audio communication You may be asking yourself why we’re taking the time to learn how to have a phone call, but this is more nuanced than you may think. The fact...

Introduction to Communication Tools What you’ll learn to do: Recognize common types of tools for audio, video, and web sharing tools The set of specific sites, applications, and platforms for communication grows almost daily, and each service offers its own ...

Assignment: Social Media Step 1: To view this assignment, click on Assignment: Social Media. Step 2: Follow the instructions in the assignment and submit your completed assignment into the LMS.   LICENSES AND ATTRIBUTIONS CC LICENSED CONTENT, ORIG...

Introduction to Selling Your Products What you’ll learn to do: Use various types of social media to increase your sales Recall that our goal with social media use is a positive exchange with customers around a product or service. We use social media to reach...

Putting It Together: Social Media In this module, we explored how social media is a relatively inexpensive and efficient way to express your organization’s communications. Usually these platforms are for marketing, but they can also be useful for internal com...

Company News LEARNING OUTCOMES Use social media to announce company news So far, we have focused on external customers, but social media is clearly useful for internal customers as well. A change in senior leadership, ownership, or other large non-product- ...

Create a Sense of Affinity LEARNING OUTCOMES Use social media to create a sense of affinity We define affinity as “taking a liking to something, often naturally or spontaneously.” Because of the value social media-savvy consumers place on authenticity, cont...

Cultivate Community LEARNING OUTCOMES Use social media to cultivate community In the previous section, we discussed ways to integrate customers into company business related to products and sales. In this section, we’ll talk about engaging customers with th...

Introduction to Building Your Brand What you’ll learn to do: Use various types of social media to build affinity with your customers and make your brand stand out Social media can also be used to cultivate deeper brand and customer loyalty. In this sense, cu...

Sales and Events LEARNING OUTCOMES Use social media to announce a sale or event Advertising a Sale Considerations for announcing a sale or event are similar to announcing new products or services. You want to create interest and excitement around the sale....

Spotlight Products LEARNING OUTCOMES Use social media to spotlight products Many of the themes covered in the recent pages are similar: we work to use real, compelling, and authentic narratives to promote interest in our organization or a given product or s...

Product Launch LEARNING OUTCOMES Use social media to announce a product launch A key reason businesses use social media is to bring attention to a new product or service. Using social media for this purpose is inexpensive, and companies can usually reach a ...

Scheduling Tools LEARNING OUTCOMES Discuss when and how to use scheduling tools Scheduling meetings can also be a real challenge, especially if you have people in different time zones, people who are traveling, and/or people who work dif...