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The Business Audience LEARNING OUTCOMES Identify characteristics of your audience in business communication Discuss the process of the social communication model As a business communicator, you’ll be communicating to two types of audien...

Assignment: Communicating in Business Step 1: To view this assignment, click on Assignment: Communicating in Business. Step 2: Follow the instructions in the assignment and submit your completed assignment into the LMS. LICENSES AND ATTRIBUTIONS CC LIC...

LEARNING OUTCOMES Describe the laws designed to prevent bias and discrimination in hiring. Equal opportunity is one of our nation’s core values and should be a core company policy. Seeking out diverse candidates is a Human Resource best p...

LEARNING OUTCOMES Identify methods for finding qualified potential employees. CareerBuilder’s advice for building an employer brand is equally applicable to getting the word out about a job opportunity—specifically: “be everywhere.”[1] As...

LEARNING OUTCOMES Create a compelling job advertisement. Managers know more than anyone else about what a particular position involves and what kinds of skills an employee needs to do the job effectively. They may be the one to request th...

What you’ll learn to do: Describe effective strategies for recruiting qualified job applications. Recruiting is the art of attraction, a process that requires a clear understanding of what makes the company unique as well as what type of person a company want...

Why does recruiting matter? Recruiting and selecting new employees can make or break a company. An employee represents, in the financial sense, a very high risk investment. A company’s personnel costs may be a business’ single largest expense. According to t...

1.Which of the following is not a commonly used communication channel in business? a) Email b) Social media c) In-person meetings d) Carrier pigeon   2.Which of the following is not an essential element of effective business communication? a) Clarity b...

Assignment: Seven Pillars of Communication Step 1: To view this assignment, click on Assignment: Seven Pillars of Communication. Step 2: Follow the instructions in the assignment and submit your completed assignment into the LMS.   LICENSES AND ATTRIBUTI...

Putting It Together: Communicating in Business We’ve learned that there are seven principles by which you should evaluate any communication, be it verbal or written. The seven principles are summarized in this list: Objective Understanding of Audien...

Writing in Business LEARNING OUTCOMES Identify key features of effective writing in business Discuss the overlap between professional and personal communication Just like having a face-to-face discussion, effective business writing shou...

Staying Connected LEARNING OUTCOMES Discuss the importance of staying connected with colleagues and other professionals in the digital age Discuss the importance of staying connected with customers in the digital age Connecting with Col...

Introduction to Staying Connected What you’ll learn to do: Discuss the importance of staying connected with colleagues, other professionals and customers in the digital age Now that we understand the tools and the processes by which we connect with other hum...

Being Ethical Online LEARNING OUTCOMES Describe how to communicate ethically online If it says so online, it must be true! That’s the joke of researching and reporting facts you find on the internet. If you believe everything you se...

Guidelines for Ethical Communication LEARNING OUTCOMES Identify key guidelines for ethical business communication It’s not enough for a communicator to craft a message that’s clearly understood by an audience, the goal should be to lever...

Introduction to Ethics in Business Communication What you’ll learn to do: Discuss the importance of ethical communication As business practices become more transparent and the people behind those businesses become more public, customers and patrons begin to ...

Verbal and Nonverbal Communication LEARNING OBJECTIVES Discuss verbal communication and its role in business Discuss nonverbal communication and its role in business Verbal Communication Verbal communication is perhaps the most obvious...

Listening LEARNING OUTCOMES Discuss the importance of listening Figure 1. Listening is a key component of communication. How many times have you wanted to talk about a subject very important to you only to find that th...

Introduction to Methods of Communication What you’ll learn to do: Differentiate between different methods of communication Words are just the beginning of communication and, to hear people tell it, they’re actually a very small part of the message we take in...

LEARNING OUTCOMES Describe techniques to help screen a potential employee. The objective of using various screening techniques and levels of screening is to filter out candidates that either don’t meet the stated minimum requirements or a...