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Ace Hardware With annual sales of more than $400 billion in the United States, the home improvement market has no shortage of eager shoppers. While Home Depot and Lowe’s dominate the market in terms of sales, Ace Hardware dominates by number of locations an...

1.  Design a sustainability campaign. Select a product or service that is not currently sustainable and redesign it to be sustainable. Consider how you would change the form, function, packaging, distribution, and/or target audience. 2.  Evalu...

LEARNING OBJECTIVES By the end of this section, you will be able to: Identify key types of business-stakeholder relationships Explain why laws do not dictate every ethical responsibility a company may owe key stakeholders Discuss why stakeholders...

Figure 3.1 Starbucks, based in Seattle, Washington, is a company with more than 250,000 employees and locations across the globe. It directly affects countless stakeholders beyond its institutional investors and millions of customers, from coffee growers and...

A full set of PowerPoint decks is provided for download below. All decks are tightly aligned to the modules in this course. Since they are openly licensed, you are welcome to retain, reuse, revise, remix, and redistribute as desired. These Pow...

Lumen makes significant investments to ensure our digital courseware is more than just a textbook, allowing students to learn by doing using interactive content designed to give them frequent practice, coupled with feedback on their understandi...

The Business Communication Skills for Managers textbook contains fifteen modules—one module per week for a sixteen-week semester (with an additional week for review). If you need to modify the pace and cover the material more quickly, the follo...

1. “Shaping the Sustainable Organization,” Accenture, accessed September 7, 2022, https://www.accenture.com/us-en/insights/sustainability/sustainable-organization. 2. Alexandra Spiliakos, “What Does ‘Sustainability’ Mean in Business?,” Business ...

A workplace study by Blue Beyond Consulting shows that 8 in 10 employees say that it’s important that their employer’s values align with their values. Furthermore, more than 75 percent of respondents indicated that they expect their employer and business to be...

1.  If we agree with the notion that products and services of today should not harm people of tomorrow, how would you redesign your favorite snack food to be more sustainable? 2.  The three pillars of sustainability are environmental sustainab...

1. Precycle (website), accessed September 2, 2022, https://www.precyclenyc.com/. 2. Kim Souza, “Nielsen: Consumers Will Want More Local Foods in 2020,” Talk Business & Politics, October 29, 2019, https://talkbusiness.net/2019/10/nielsen-consumer...

consumer-oriented marketing marketing strategies focused on customer needs and solving their problems corporate social responsibility (CSR) sustainable business strategy where companies use their platform to do good, improve the world, and be socially accou...

Sustainable marketing is an effort by companies to run their business to serve the customers of today while preserving the world for the customers of tomorrow. Companies are increasingly following an ESG, or environmental, social, governance, structure to brin...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Understand issues related to purpose-driven marketing. 2 Articulate best practices in purpose-driven marketing. Brand Purpose Brands satisfy many people, from employees to inve...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 List the principles of sustainable marketing. 2 Explain how these principles are put into practice. Consumer-Oriented Marketing Consumer-oriented marketing is a solution focuse...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe the various benefits of sustainable marketing. 2 Explain why sustainable marketing is a business imperative. Purpose-Driven Strategy A purpose-driven strategy is when ...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Explain how the parties in traditional and sustainable marketing are different. 2 Define the different objectives in traditional and sustainable marketing. Differences between T...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define sustainable marketing. 2 Explain the three pillars of sustainable marketing. Environmental Sustainability Consumers increasingly demand purpose over profits from the bra...

Figure 19.1 Sustainability marketing, which takes into account present consumers’ needs without harming the future, is growing in importance as consumers shift to being more environmentally conscious in their purchasing decisions. (credit: “Hike” by Loren ...

LEARNING OBJECTIVES By the end of this section, you will be able to: Explain why stakeholders’ claims vary in importance Categorize stakeholders to better understand their claims As we saw earlier in this chapter and in Why Ethics Matter, the l...