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15.1 Knowledge Check 1.  d. Personal selling is used by companies when they have a product that needs explanation and education, it is higher in price, and it can be varied according to the needs of the customer. 2.  c. Personal selling is the one-on-o...

Guidelines for Ethical Communication LEARNING OUTCOMES Identify key guidelines for ethical business communication It’s not enough for a communicator to craft a message that’s clearly understood by an audience, the goal should be to lever...

Why It Matters: Writing in Business “Oh my gosh, what a disaster!” Dennis thought. Dennis had been placed in charge of booking a speaker for his office’s diversity event, and the major speaker from Diversity NOW hadn’t shown up. He was now scrambling to figur...

Assignment: Seven Pillars of Communication Step 1: To view this assignment, click on Assignment: Seven Pillars of Communication. Step 2: Follow the instructions in the assignment and submit your completed assignment into the LMS.   LICENSES AND ATTRIBUTI...

Assignment: Communicating in Business Step 1: To view this assignment, click on Assignment: Communicating in Business. Step 2: Follow the instructions in the assignment and submit your completed assignment into the LMS. LICENSES AND ATTRIBUTIONS CC LIC...

Putting It Together: Communicating in Business We’ve learned that there are seven principles by which you should evaluate any communication, be it verbal or written. The seven principles are summarized in this list: Objective Understanding of Audien...

Staying Connected LEARNING OUTCOMES Discuss the importance of staying connected with colleagues and other professionals in the digital age Discuss the importance of staying connected with customers in the digital age Connecting with Col...

Introduction to Staying Connected What you’ll learn to do: Discuss the importance of staying connected with colleagues, other professionals and customers in the digital age Now that we understand the tools and the processes by which we connect with other hum...

Being Ethical Online LEARNING OUTCOMES Describe how to communicate ethically online If it says so online, it must be true! That’s the joke of researching and reporting facts you find on the internet. If you believe everything you se...

Introduction to Ethics in Business Communication What you’ll learn to do: Discuss the importance of ethical communication As business practices become more transparent and the people behind those businesses become more public, customers and patrons begin to ...

16.1 Knowledge Check 1.  a. Online direct marketing includes digital tools such as email, websites, online videos, and blogs to communicate and engage with individual consumers and elicit a desired consumer response or action. 2.  a. As consumers are m...

Verbal and Nonverbal Communication LEARNING OBJECTIVES Discuss verbal communication and its role in business Discuss nonverbal communication and its role in business Verbal Communication Verbal communication is perhaps the most obvious...

Listening LEARNING OUTCOMES Discuss the importance of listening Figure 1. Listening is a key component of communication. How many times have you wanted to talk about a subject very important to you only to find that th...

Introduction to Methods of Communication What you’ll learn to do: Differentiate between different methods of communication Words are just the beginning of communication and, to hear people tell it, they’re actually a very small part of the message we take in...

Writing in Business LEARNING OUTCOMES Identify key features of effective writing in business Discuss the overlap between professional and personal communication Just like having a face-to-face discussion, effective business writing shou...

The Business Audience LEARNING OUTCOMES Identify characteristics of your audience in business communication Discuss the process of the social communication model As a business communicator, you’ll be communicating to two types of audien...

19.1 Knowledge Check 1.  b. Diversity, equity, and inclusion support people, which makes it a social initiative. 2.  d. Sustainable marketing is rooted in purpose, based on mission, and seeks to align people, planet, and profits. 19.2 Knowledge Ch...

18.1 Knowledge Check 1.  c. Retailing is the process of selling goods and services to the consumer. 2.  a. Wholesalers are in business to buy in large quantities and sell to other businesses. 3.  d. Loyalty cards are one way retailers can communica...

17.1 Knowledge Check 1.  d. A marketing channel is a collection of people, organizations, processes, and activities that work together to deliver products and services to the consumer. 2.  d. Agents serve as representatives of manufacturers. While they...

Introduction to Writing the Right Message What you’ll learn to do: Write a business communication given a specific audience and purpose In business, being requested to write a business communication of some type can feel like “one more work assignment.” It i...