Advanced Search
Search Results
161 total results found
Questions for Rob!
Hello Rob! Thank you for being part of our mission to bring experiences and stories to students in higher education! Please find the list of questions for our interview. The process will take 1 hour. I will cue you with the questions and you can then el...
7.4 Protecting Your Idea and Polishing the Pitch through Feedback
Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...
Introduction
Figure 5.1 Chris Johnson, CEO and founder of California-based company Rapid Brands, invented the Rapid Ramen Cooker and has since grown his offerings to a line of successful products. (credit: photo provided by Rapid Brands Inc.) Chapter Out...
6.4 Lean Processes
Portions of the material in this section are based on original work by Geoffrey Graybeal and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innova...
6.3 Design Thinking
Portions of the material in this section are based on original work by Geoffrey Graybeal and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innova...
6.2 Creative Problem-Solving Process
Portions of the material in this section are based on original work by Geoffrey Graybeal and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innova...
6.1 Problem Solving to Find Entrepreneurial Solutions
Portions of the material in this section are based on original work by Geoffrey Graybeal and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innova...
Introduction
Figure 6.1 Sometimes, navigating from the recognition of an opportunity to overcoming problems in the development of that opportunity can feel like winding through a maze. (credit: modification of “human hand company paper solutions” by “Eluj”/Pixabay, CC0) ...
7.5 Reality Check: Contests and Competitions
Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...
7.3 Developing Pitches for Various Audiences and Goals
Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...
Introduction
Figure 8.1 Birchbox founders Katia Beauchamp and Hayley Barna have disrupted the beauty and fashion retail industries with their monthly cosmetics sample boxes. (credit: modification of “487908877AP00050_TechCrunch” by TechCrunch/Flickr, CC BY 2.0) ...
7.2 Sharing Your Entrepreneurial Story
Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...
7.1 Clarifying Your Vision, Mission, and Goals
Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...
8.6 Sales and Customer Service
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the importance of sales strategy and provide an example Explain the importance of customer service A sales strategy is a plan that the entrepreneur uses to identify and en...
8.5 Marketing Strategy and the Marketing Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between a marketing strategy, a marketing plan, and a pitch Describe the elements of a marketing plan Now that you have a better idea of what marketing is, you are rea...
8.4 Entrepreneurial Branding
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importance of customer-focused branding Explain the steps in defining and developing a brand Describe the benefits of brand advocacy In a business context, the wor...
8.3 Marketing Techniques and Tools for Entrepreneurs
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe effective entrepreneurial marketing techniques (guerilla, relationship, expeditionary, real-time, viral, digital, word-of-mouth) Discuss the pros and cons of these marketing t...
8.2 Market Research, Market Opportunity Recognition, and Target Market
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between primary and secondary market research Define a research goal and the importance of research design Understand how to choose a sample, and collect and analyze data ...
8.1 Entrepreneurial Marketing and the Marketing Mix
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between traditional marketing and entrepreneurial marketing Describe the seven elements of the marketing mix Being a successful entrepreneur often means being able to ...
5.1 Entrepreneurial Opportunity
LEARNING OBJECTIVES By the end of this section, you will be able to: Define entrepreneurial opportunity Discuss Joseph Schumpeter’s theories of opportunity Identify key drivers of opportunity Aspiring entrepreneurs can come up with ideas all day l...