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Evaluating Sources LEARNING OUTCOMES Discuss the importance of evaluating sources and understanding biases Perhaps never before in mainstream discussion has the importance of evaluating sources been more important. The effect of “fake ne...

Why It Matters: Visual Media Our prehistoric ancestors struggled, rock in hand, to carve just the right picture into the wall of the cave, hoping that someone would come along and understand the story being told. They may have drawn stick figures with spears,...

Using Images Legally LEARNING OUTCOME Discuss how to legally source images for your communications All of the images you see on the internet are someone’s property, and if you copy them and paste them into your communication, you’re most...

Using Images for Impact LEARNING OUTCOME Describe how to determine when to use an image and when to use text If a picture were really worth a thousand words, the issue of image versus text would be easily decided: use an image. That’s a ...

Images Overview LEARNING OUTCOME Identify types of images used for business messages When creating a message take a moment to you ask yourself, “Would including an image strengthen or support the message more than text alone?” Studies sh...

Introduction to Images What you’ll learn to do: Discuss how to most effectively use images in business messages and identify potential sources for these images We’ve already looked at compelling evidence that visual media helps your audience better understan...

Visual Design Principles LEARNING OUTCOME Describe basic visual design principles Business communicators don’t always have access to a graphic artist. In the event that you as communicator find yourself needing to create visuals that daz...

Using Visual Media Resources LEARNING OUTCOME Describe professional standards for using visual media resources for business purposes As a rule, in all business communications, we should have: Clarity Conciseness Objectivity C...

Introduction to Media and Your Message What you’ll learn to do: Find the best media to present your message I hear and I forget. I see and I understand. I do and I remember. —Confucius Confucius had the essence of business communication d...

Assignment: Secondary Research Step 1: To view this assignment, click on Assignment: Secondary Research. Step 2: Follow the instructions in the assignment and submit your completed assignment into the LMS.

CRAAP Analysis LEARNING OUTCOMES Describe the components of the CRAAP analysis process There are several methods that you can use when you’re evaluating sources. Perhaps the most common and well known is the CRAAP Analysis. The University of Santa Cruz libr...

Assignment: Research Step 1: To view this assignment, click on Assignment: Research. Step 2: Follow the instructions in the assignment and submit your completed assignment into the LMS. Contribute! Did you have an idea for improving this content? We’...

Putting It Together: Research Process In this module, we’ve discussed how research plays an integral role in business communication and set up to do this kind of work in your own organization. It’s a useful skill! Business communication done well requires th...

Documenting and Citing Sources LEARNING OUTCOMES Document and cite sources using the correct style and formatting Proper citation of sources is essential to avoiding plagiarism or copyright violations. The following video from Conestoga ...

Avoiding Plagiarism LEARNING OUTCOMES Identify instances of plagiarism, both intentional and unintentional As discussed in the previous page, incidents of plagiarism and related ethical violations are unfortunately common features of contemporary life, both...

Professional Integrity LEARNING OUTCOMES Discuss the importance of professional integrity in written communication/reports Consider the earlier discussion on the CRAAP Test for evaluating sources: Currency Relevance Authority Accuracy Purpose ...

Introduction to Writing Ethically What you’ll learn to do: Discuss issues of plagiarism, copyright and fair use Developing a business report or other communication comes with certain responsibilities, namely proper citation of other people’s work. There are ...

Synthesizing Sources LEARNING OUTCOMES Describe techniques to incorporate sources into your writing. Using Your Sources There are three methods for referencing a source in your own text: quoting, paraphrasing, and summarizing. Quoting Direct quotations a...

Case Study: News Media Today LEARNING OUTCOMES Discuss the importance of evaluating sources and understanding biases Describe the components of the CRAAP analysis process News media sources, such as a TV news report, must be carefully s...

Introduction to Charts, Diagrams, and Graphic Organizers What you’ll learn to do: Discuss how to most effectively use charts, diagrams, and other graphics in business messages and identify potential sources for these visual aids When you communicate data, yo...