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15 – Frequency Tables Summarize your findings from each survey into this summary data table. Respondent Knowledge Age Gender       1 2 ...

Matching Graphics and Objectives LEARNING OUTCOME Describe factors in deciding which type of visual aid and graphic will best report your data It can be difficult to determine what graph or chart to use when. Some are for numbers, some a...

Introduction to Accessible Visual Aids What you’ll learn to do: Identify ways to make information more accessible to your audience A good communicator will consider their audience when preparing a written communication and when choosing the visual media that...

Products and Resources for Creating Videos LEARNING OUTCOME Describe the process of planning, designing, and producing a video as a visual aid As we mentioned a couple of times earlier in this module, it’s not legal to snag things off th...

Designing a Video for Your Needs LEARNING OUTCOME Describe the process of planning, designing, and producing a video as a visual aid If circumstances present themselves, you may want to consider creating your own video as a visual aid. T...

Video as a Visual Aid LEARNING OUTCOME Discuss the pros and cons of using videos as a visual aid Video helps you tell a story in the most visually engaging way possible, giving every employee in the company a face-to-face opportunity wit...

Introduction to Contemporary Visual Aids What you’ll learn to do: Discuss the use of video in business messages Every day, hundreds of hours of video are uploaded to YouTube, and a millions of hours of video are watched. Impressive, to be sure, and while it ...

Captions and Titles LEARNING OUTCOME Describe the impact of descriptive captions and titles when incorporating graphics into a message Most of the time, putting the data into graph form isn’t quite enough. In fact, it’s just the start. Y...

Placement, Style, and Coloring LEARNING OUTCOME Describe the impact of placement, style, and coloring when incorporating graphics into a message Once you’ve decided what graph or chart to use, we need to make sure it fits with our visual...

Tables, Charts, and Infographics LEARNING OUTCOME Discuss the appropriate use of common tables, charts, and infographics In this age of information, there are huge amounts of data to process and an equally impressive number of graphs and...

Why Should I Care? You can manipulate numbers tell the story you wish to tell. Is this is unethical and evil? Of course! So knowing how others are – or not – using basic tricks of statistics will help you read through the lies. Here are some basic calculation...

Introduction to Charts, Diagrams, and Graphic Organizers What you’ll learn to do: Discuss how to most effectively use charts, diagrams, and other graphics in business messages and identify potential sources for these visual aids When you communicate data, yo...

Using Images Legally LEARNING OUTCOME Discuss how to legally source images for your communications All of the images you see on the internet are someone’s property, and if you copy them and paste them into your communication, you’re most...

Using Images for Impact LEARNING OUTCOME Describe how to determine when to use an image and when to use text If a picture were really worth a thousand words, the issue of image versus text would be easily decided: use an image. That’s a ...

Images Overview LEARNING OUTCOME Identify types of images used for business messages When creating a message take a moment to you ask yourself, “Would including an image strengthen or support the message more than text alone?” Studies sh...

Introduction to Images What you’ll learn to do: Discuss how to most effectively use images in business messages and identify potential sources for these images We’ve already looked at compelling evidence that visual media helps your audience better understan...

Visual Design Principles LEARNING OUTCOME Describe basic visual design principles Business communicators don’t always have access to a graphic artist. In the event that you as communicator find yourself needing to create visuals that daz...

Using Visual Media Resources LEARNING OUTCOME Describe professional standards for using visual media resources for business purposes As a rule, in all business communications, we should have: Clarity Conciseness Objectivity C...

Introduction to Media and Your Message What you’ll learn to do: Find the best media to present your message I hear and I forget. I see and I understand. I do and I remember. —Confucius Confucius had the essence of business communication d...

Accessibility Matters LEARNING OUTCOMES Discuss the importance of making your media accessible to the widest audience possible Identify techniques and tools to make visual media more accessible to your audience When giving a presentatio...