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Introduction to Additional Social Media Platforms What you’ll learn to do: Identify social media platforms that are typically less frequently used by businesses What we may consider to be a “second tier” of social media platforms are LinkedIn, Pinterest, and...

Create a Sense of Affinity LEARNING OUTCOMES Use social media to create a sense of affinity We define affinity as “taking a liking to something, often naturally or spontaneously.” Because of the value social media-savvy consumers place on authenticity, cont...

LEARNING OUTCOMES Write a short informative message. Short, informative messages can take a variety of forms. For example, a quick communication to a teammate can utilize IM technology and provide a vehicle for a quick response. These mes...

LEARNING OUTCOMES Discuss the purpose and use cases of informative messages in a business context. Most business communications are in fact “informative” messages. An informative message in the workplace is simply the sharing of meaningfu...

What you’ll learn to do: Identify the appropriate use of informative business messages and write an informative business message. Informative messages are the backbone of business communication. In this section, we will cover short informative messages using ...

Why learn to effectively communicate different messages? How would it feel if you found out your job had been eliminated due to cost-cutting measures? How about if this news was not delivered in a one-on-one or small-group meeting with your manager but instea...

Assignment: Social Media Step 1: To view this assignment, click on Assignment: Social Media. Step 2: Follow the instructions in the assignment and submit your completed assignment into the LMS.   LICENSES AND ATTRIBUTIONS CC LICENSED CONTENT, ORIG...

Putting It Together: Social Media In this module, we explored how social media is a relatively inexpensive and efficient way to express your organization’s communications. Usually these platforms are for marketing, but they can also be useful for internal com...

Company News LEARNING OUTCOMES Use social media to announce company news So far, we have focused on external customers, but social media is clearly useful for internal customers as well. A change in senior leadership, ownership, or other large non-product- ...

Cultivate Community LEARNING OUTCOMES Use social media to cultivate community In the previous section, we discussed ways to integrate customers into company business related to products and sales. In this section, we’ll talk about engaging customers with th...

LinkedIn LEARNING OUTCOMES Describe the primary use of LinkedIn Launched in 2003, LinkedIn focuses on recruiting and finding talent. Their initial slogan was, “LinkedIn makes your professional network faster and more powerful.” Individual users build profil...

Introduction to Building Your Brand What you’ll learn to do: Use various types of social media to build affinity with your customers and make your brand stand out Social media can also be used to cultivate deeper brand and customer loyalty. In this sense, cu...

Sales and Events LEARNING OUTCOMES Use social media to announce a sale or event Advertising a Sale Considerations for announcing a sale or event are similar to announcing new products or services. You want to create interest and excitement around the sale....

Spotlight Products LEARNING OUTCOMES Use social media to spotlight products Many of the themes covered in the recent pages are similar: we work to use real, compelling, and authentic narratives to promote interest in our organization or a given product or s...

Product Launch LEARNING OUTCOMES Use social media to announce a product launch A key reason businesses use social media is to bring attention to a new product or service. Using social media for this purpose is inexpensive, and companies can usually reach a ...

Introduction to Selling Your Products What you’ll learn to do: Use various types of social media to increase your sales Recall that our goal with social media use is a positive exchange with customers around a product or service. We use social media to reach...

Google Plus LEARNING OUTCOMES Describe the primary use of Google Plus Google Plus (also written as Google+) was Google’s answer to Facebook in 2011. Using very similar features, Google Plus integrated (naturally) very well into other Google services, especi...

Snapchat LEARNING OUTCOMES Describe the primary use of Snapchat Snapchat started in 2011 and has over 180 million daily users. It is primarily used for creating multimedia messages referred to as “snaps.” Snaps can consist of a photo or a short video and ca...

Pinterest LEARNING OUTCOMES Describe the primary use of Pinterest Pinterest is an excellent platform for viewing and disseminating content organized visually by theme. Users can search for things like “social media in marketing” or “fun things to do in Salt...

LEARNING OUTCOMES Write a long informative message. While long informative messages can be delivered through a variety of mediums, they will typically hit the same beats regardless of the delivery method. As with all business messages, it...