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5.2 Researching Potential Business Opportunities
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe opportunity screening Identify common sources of research data Explain how to research and verify business opportunities Identify industry and consumer sources of opportunit...
2.1 Overview of the Entrepreneurial Journey
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the entrepreneurial journey to explore and discover entrepreneurship as a career choice Identify the steps, decisions, and actions involved in the entrepreneurial journey Reco...
Chapter 1 - Key Terms
career entrepreneur someone who takes on the daily management as the owner of the venture, accepting, and perhaps enjoying, the daily risks and rewards of managing and building the venture disruptive technology technology that once introduced, displaces est...
1.3 The Entrepreneurial Mindset
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain what it means to have an entrepreneurial mindset Describe what is meant by entrepreneurial spirit or passion Entrepreneurship takes many forms (see Table 1.1), but entrepr...
1.2 Entrepreneurial Vision & Goal
LEARNING OBJECTIVES By the end of this section, you will be able to: Define an entrepreneurial vision Develop a vision statement When you think of yourself as a successful entrepreneur, what types of images or feelings do you experience? Do you find yourse...
1.1 Entrepreneurship Today
LEARNING OBJECTIVES By the end of this section, you will be able to: Define entrepreneur and entrepreneurship Describe types of entrepreneurial careers and lifestyles Understand entrepreneurs as problem solvers Explain current factors driving the grow...
Introduction
Figure 1.1 Phil Libin, former CEO of Evernote, discusses his product. Evernote is an app that allows users to create notes in a variety of formats and save and share them across platforms. (credit (a): modification of “Phil Libin and Loic Le Meur - LeWeb...
2.4 Frameworks to Inform Your Entrepreneurial Path
LEARNING OBJECTIVES By the end of this section, you will be able to: Identify common frameworks used to shape an entrepreneurial venture Compare how some frameworks better fit certain venture types Define an action plan and identify tools available for...
2.3 Entrepreneurial Pathways
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand how venture opportunities present different pathways to entrepreneurship Describe methods for finding your personal path to entrepreneurship When you think of which car...
Introduction
Chapter Outline 2.1 Overview of the Entrepreneurial Journey 2.2 The Process of Becoming an Entrepreneur 2.3 Entrepreneurial Pathways 2.4 Frameworks to Inform Your Entrepreneurial Path What do you plan to do with your life after graduating from sch...
5.3 Competitive Analysis
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the elements of a competitive analysis Describe tools you can use to refine and focus your planning (three circles, SWOT, PEST) Recognize social media’s role in saving time...
3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe workplace challenges in an entrepreneurial culture Distinguish between reactive and proactive approaches to managing ethics Describe the foundations and framework of an organ...
3.2 Corporate Social Responsibility and Social Entrepreneurship
LEARNING OBJECTIVES By the end of this section, you will be able to: Define and describe corporate social responsibility (CSR) and social entrepreneurship Identify types of social entrepreneurship ventures, and the key values accompanying them To u...
3.1 Ethical and Legal Issues in Entrepreneurship
LEARNING OBJECTIVES By the end of this section, you will be able to: Develop the ability to identify ethical and legal issues Develop an approach to resolve ethical/legal dilemmas once identified What does it mean to be both ethical and socially re...
Introduction
Figure 3.1 Photo of Martin Shkreli (left). Scrabble tiles spelling SHKRELI PRISON (right). (credit (left): modification of “Martin Shkreli 2016” by House Committee on Oversight and Government Reform/Wikimedia Commons, Public Domain; credit (right): modif...
4.3 Developing Ideas, Innovations, and Inventions
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe and apply the five stages of creativity Discuss innovation as a system for problem solving and much more Outline the sequence of steps in developing an invention The pre...
4.2 Creativity, Innovation, and Invention: How They Differ
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between creativity, innovation, and invention Explain the difference between pioneering and incremental innovation, and which processes are best suited to each One of ...
4.1 Tools for Creativity and Innovation
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe popular, well-supported, creative problem-solving methods Understand which innovation or problem-solving methods apply best in different settings Know where to look for emerg...
Introduction
Figure 4.1 Creativity comes in many forms. It can be messy, but creativity is an essential element of innovation and inventiveness, both of which can drive entrepreneurship. (credit: modification of “On creativity” by Linus Bohman/Flickr, CC BY 2.0) ...
Chapter 1 - Summary
1.1 Entrepreneurship Today An entrepreneur is someone who takes on an entrepreneurial venture to create something new that solves a problem; small business ownership and franchising are also entrepreneurial options. The venture could be for profit or not for ...