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PART V: Turning Strategy Into Action "A great strategy is only valuable if the organisation can make it happen." A case competition solution is not finished when you have selected the best alternative. It is finished when you can explain: What should the ...

PART I: Financial Thinking Video: Financial Analysis in Cases: Situation Review, Modelling, and Sensitivity Case competitors sometimes approach finance as a separate part of the case: analyse the strategy first, then add some numbers to prove that the recomm...

Chapter 10: IRR - What Rate of Return Does the Investment Generate? Learning Objectives By the end of this chapter, you should be able to: explain what Internal Rate of Return (IRR) measures understand the relationship between IRR and NPV calc...

Chapter 9: NPV - Understanding the Value of an Investment Today Learning Objectives By the end of this chapter, you should be able to: explain the purpose of Net Present Value (NPV) understand the time value of money identify the role of the d...

Chapter 8: ROI - Simple Investment Decisions Learning Objectives By the end of this chapter, you should be able to: explain what ROI measures calculate ROI for a simple investment identify situations where ROI is useful distinguish betwee...

About the Author Cam Welsh is an award-winning educator, executive coach, and one of Canada's most experienced case competition coaches. Over the past two decades, he has coached and mentored more than 300 business case competition teams at the undergraduate,...

Emeritus Professor | Coach & Mentor to Aspiring Professionals | Helping the Next Generation Discover Their “Mad Skills” © 2026 Discover Your Mad Skills Toolkit

PART V: From Numbers To Insights - Turning Financial Analysis into a Winning Case Recommendation "The purpose of financial analysis is not to prove that your numbers are right. It is to help you make a better decision." From Financial Analysis to Financial S...

PART III: Financial Planning and Opportunity Assessment "Great recommendations are not built on optimistic guesses. They are built on realistic assumptions supported by credible financial analysis." Understanding the current financial position of an organisa...

PART II: Understanding the Current Financial Situation "Before you can recommend where a company should go, you need to understand where it stands today." Many teams rush to develop solutions before fully understanding the organisation's financial condition....

PART IV: From Insights To Solution "Analysis tells you what matters. Strategy tells you what to do about it." The purpose of case analysis is not to produce an impressive collection of facts, frameworks, charts, and observations. The purpose is to build a be...

Deciphering Cases https://www.patreon.com/cw/DiscoverYourMadSkills Season 1 Episode 1: How to Get Started with a Solution - So What? May 31, 2024: As a case-solving coach, I had the opportunity to attend the Global Circularity Cha... https://www.patreon.c...

The Discover Your Mad Skills Case-Solving Checklist Before submitting your presentation, work through the following. DECIPHER Do we understand what the case is really asking? Have we identified the central problem? Have we separated symptoms from root c...

The Discover Your Mad Skills Presentation Checklist DECIPHER Do we understand the audience? Do we understand the decision? Do we understand the case characteristics? Do we know what the judges need to believe? Have we decided what does not need to be c...

About the Author Cam Welsh is an award-winning educator, executive coach, and one of Canada's most experienced case competition coaches. Over the past two decades, he has coached and mentored more than 300 business case competition teams at the undergraduate,...

Introduction: Developing the Mind of a Great Case Solver "Frameworks don't solve cases. People do." The other four manuals in the Discover Your Mad Skills Masterclass focused on understanding the case-solving process,  communicating recommendations effec...

Emeritus Professor | Coach & Mentor to Aspiring Professionals | Helping the Next Generation Discover Their “Mad Skills” © 2026 Discover Your Mad Skills Toolkit

Part I: Building the MadSkill's Toolkit - Choosing the Right Tool for the Right Question Case competitions expose you to a wide range of tools, frameworks, and analytical techniques. Some help you understand: customers; competitors; industries...

PART III: Understanding The Situation "Before you can solve the problem, you have to understand the situation." Case competitors have access to an enormous number of frameworks. SWOT. PESTLE. Porter's Five Forces. Value Chain. VRIO. Business Model Ca...

Chapter 11: Comparing Investment Alternatives - Which Investment Creates the Greatest Value? Learning Objectives By the end of this chapter, you should be able to: compare multiple investment alternatives using financial metrics distinguish between...