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Introduction  Don't be overwhelmed when we use words such as Big Data, Artificial Intelligence, Data Science. These are modernized words that were derived from basic concepts of statistics accompanied by the power of computers allowing us to navigate through ...

When identifying your own business, you may want to see whether you are in the middle of the crowd with multiple competitors or you are differentiating yourself enough to be away from the crowd.  Based on where you are, you can then applying multiple business...

How Starbucks Omnichannel Drives Repeat Sales Going into 2021, omnichannel retailing is becoming table stakes for eCommerce and traditional brick and mortar alike. Starbucks omnichannel strategy is a great case study in how to deepen customer relationsh...

Story 2 - Omnichannel Data  https://www.theglobeandmail.com/business/article-alimentation-couche-tard-to-deploy-over-10000-ai-powered-cash/ What is Omnichannel Retail? Omnichannel retailing refers to transacting across multiple channels, which may include...

Dataset # 1 - Grocery Dataset with Excel  This is the beginning of the course, let's examine Excel and see what type of stories you can come up with just by looking at the Grocery Dataset.  Dataset # 2 - Grocery Dataset with Alteryx, and R.  There are certa...

Introduction Walmart was surpassed by Costco Wholesale Corporation (Costco) to become the second-largest retailer in the world. The company would need to increase its operations and build on this momentum in order for Costco to take the next steps. Any retail...

The Secret to Giving Great Feedback!  If you look at a carpenter, they have a toolbox; a dentist, they have their drills. In our era and the type of work most of us are doing, the tool we most need is actually centered around being able to give and receiv...

Introduction Walmart was surpassed by Costco Wholesale Corporation (Costco) to become the second-largest retailer in the world. The company would need to increase its operations and build on this momentum in order for Costco to take the next steps. Any retail...

Pillars of Costco’s Business Growth Strategy Targeting the affluent consumers: Costco’s strategy has always been to target affluent consumers who want to save money but also want to shop in a customer-friendly environment. By targeting affluent customers, th...

Porter’s Five Forces analysis is a framework that helps analyzing the level of competition within a certain industry. It is especially useful when starting a new business or when entering a new industry sector. According to this framework, competitiveness does...

Let me introduce myself, my name is Samie. Right now, you do not know much about me, but let me share with you my Costco receipts so that you can investigate my life and learn a little bit about me.  You will find in the attachment section my last 4 Costco re...

3 Levels of Strategy: Corporate, Business and Functional  Strategy is at the foundation of every decision that has to be made within an organization. If the strategy is poorly chosen and formulated by top management, it has a major impact on the effectiveness...

Strategy has been around for over thousands of years and finds its origin in the military and the need for people to defeat their enemies. Hence the book that is considered to be the first to have ever covered strategy in narrative form is Sun Tzu’s famous Art...

Jakes Karls teaches you how to do Storytelling  Philippe Habra speaks about his job as a Data Scientist at Ubisoft  You can watch our videos on the Innovatank Youtube channel : https://www.youtube.com/channel/UCtnT_wXqKdhwkLN6oCGzMzg

Introduction  Now that you have been shown how data is being collected, it is your turn to get your hands-on experience and explore data.  As a deliverable, you will create a data report at the end of this session.  You can find an attached Data Report Temp...

Throughout the semester, you will be building your knowledge for Pitch Day.  Lesson 4, 6 and 8 will be sessions where you will be presenting for your pitch.  How can you prepare?  On the next Pitch Day 1 you will team up with your classmates and build a bus...

This example teaches you how to run a linear regression analysis in Excel and how to interpret the Summary Output. Below you can find our data. The big question is: is there a relation between Quantity Sold (Output) and Price and Advertising (Input). In oth...

Descriptive Statistics Descriptive statistics is the term given to the analysis of data that helps describe, show or summarize data in a meaningful way such that, for example, patterns might emerge from the data. Descriptive statistics do not, however, allow ...

Before we define collection, it’s essential to ask the question, “What is data?” The abridged answer is, data is various kinds of information formatted in a particular way. Therefore, data collection is the process of gathering, measuring, and analyzing accura...

Industries Applying Omnichannel Tactics Omnichannel approaches have become popular across industries as consumers become more empowered, however, they are particularly prominent in these verticals:  Retail: Retail in particular has faced ...