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8.3 Marketing Techniques and Tools for Entrepreneurs

Entrepreneurship - The Notebook Week 9 - No lecture

LEARNING OBJECTIVES By the end of this section, you will be able to: Describe effective entrepreneurial marketing techniques (guerilla, relationship, expeditionary, real-time, viral, digital, word-of-mouth) Discuss the pros and cons of these marketing t...

7.3 Developing Pitches for Various Audiences and Goals

Entrepreneurship - The Notebook Week 10 - Telling your Entrepreneurial ...

Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...

Introduction to Personality and Behavior in the Workplace

Human Resource Management - The Notebook Week 1 - Introduction to HRM

Personality Traits Recognizing your personality traits is the first step in successfully achieving your goals. Being able to capitalize on your strengths and also understanding how to strengthen your weaknesses is the cornerstone of success. When we use our p...

Legal Context of HRM

Human Resource Management - The Notebook Week 2 - Legal Frameworks

The Black Lives Matter movement and the call for a ‘new’ police In the Spring of 2020, while the pandemic raged on, people from around the world rallied around a common cause: Black Lives Matter. This social movement has focused on a quest for liber...

Discrimination and Harassment

Human Resource Management - The Notebook Week 2 - Legal Frameworks

Harassment and discrimination among faculty and researchers in Canada's postsecondary institutions Harassment and discrimination can exist across all Canadian workplaces, occurring in any type of occupation and setting, including postsecondary institutions. T...

Canadian Legal side of HRM

Human Resource Management - The Notebook Week 2 - Legal Frameworks

The Canadian Human Rights Act (CHRA) The CHRA became effective in March 1978. It proclaims that “all individuals should have an opportunity equal with other individuals to make for themselves the lives that they are able and wish to have and to have their n...

Introduction to Legislation

Human Resource Management - The Notebook Week 2 - Legal Frameworks

Equal opportunity is one of our nation’s core values and should be a core company policy. In this section, we’ll summarize employment discrimination legislation and highlight interpretation and enforcement changes The Law and Discrimination A SHRM article ...

7.5 Reality Check: Contests and Competitions

Entrepreneurship - The Notebook Week 10 - Telling your Entrepreneurial ...

Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...

7.4 Protecting Your Idea and Polishing the Pitch through Feedback

Entrepreneurship - The Notebook Week 10 - Telling your Entrepreneurial ...

Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...

7.2 Sharing Your Entrepreneurial Story

Entrepreneurship - The Notebook Week 10 - Telling your Entrepreneurial ...

Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...

8.4 Entrepreneurial Branding

Entrepreneurship - The Notebook Week 9 - No lecture

LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importance of customer-focused branding Explain the steps in defining and developing a brand Describe the benefits of brand advocacy In a business context, the wor...

7.1 Clarifying Your Vision, Mission, and Goals

Entrepreneurship - The Notebook Week 10 - Telling your Entrepreneurial ...

Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...

11.4 The Business Plan

Entrepreneurship - The Notebook Week 13 - Sales Review + Business Model...

LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the different purposes of a business plan Describe and develop the components of a brief business plan Describe and develop the components of a full business plan Unlike...

11.3 Conducting a Feasibility Analysis

Entrepreneurship - The Notebook Week 13 - Sales Review + Business Model...

LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the purpose of a feasibility analysis Describe and develop the parts of a feasibility analysis Understand how to apply feasibility outcomes to a new venture As the name ...

11.2 Designing the Business Model

Entrepreneurship - The Notebook Week 13 - Sales Review + Business Model...

Portions of the material in this section are based on original work by Geoffrey Graybeal and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innova...

11.1 Avoiding the “Field of Dreams” Approach

Entrepreneurship - The Notebook Week 13 - Sales Review + Business Model...

LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importance of planning Understand the concepts of product and service innovation, and define and understand key business models Describe and be able to construct a valu...

Introduction

Entrepreneurship - The Notebook Week 13 - Sales Review + Business Model...

Figure 11.1 The initial plan for Vita Coco did not work for its founders, Michael Kirban and Ira Liran, but the coconut water found later success, ultimately becoming the market leader, by using customer-focused design throughout the entrepreneurial process....

8.6 Sales and Customer Service

Entrepreneurship - The Notebook Week 9 - No lecture

LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the importance of sales strategy and provide an example Explain the importance of customer service A sales strategy is a plan that the entrepreneur uses to identify and en...

8.5 Marketing Strategy and the Marketing Plan

Entrepreneurship - The Notebook Week 9 - No lecture

LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between a marketing strategy, a marketing plan, and a pitch Describe the elements of a marketing plan Now that you have a better idea of what marketing is, you are rea...

Individualized Management

Human Resource Management - The Notebook Week 1 - Introduction to HRM

When asked what type of company college students want to work for when they graduate, a common answer includes working at a place where the student believes they can make a difference and feel valued. Finding meaningful employment seems to be a top priority fo...