Manmade - Case Brief

Manmadebrand.com is an innovative men's lifestyle brand that offers high-quality products and advice that are designed to help men look and feel their best. Founded by four childhood friends with a vision to create the ultimate boxer-brief, Manmade has since grown and expanded to include many other products, including t-shirts, socks, and soap. The brand places a strong emphasis on customer satisfaction and provides a hassle-free shopping experience with free shipping on orders over $50.

Manmade’s operations are efficient and effective, with a 6-8 month lead time between purchase and reception. They have a 5% small, 20% medium, and 25% large inventory breakdown, but the actual sales may be different. Manmade’s marketing strategy is raw and authentic and is 100% direct to consumers. They are leveraging social media to create awareness, while also ensuring to constantly afford to acquire new customers without burning too much cash.

The “Our Story” page on Manmadebrand.com provides an in-depth look at the brand's history, mission, and values. According to the page, Manmadebrand.com was created with the goal of providing men with high-quality, stylish products that make their lives easier and more enjoyable. The brand believes that men deserve to look and feel their best, and they strive to accomplish this by offering products that are not only functional but also stylish and well-designed.

In conclusion, Manmadebrand.com is a comprehensive lifestyle brand for men that offers a wide range of products, resources, and advice, all designed to help men look and feel their best. This brand has a strong emphasis on customer service and satisfaction and provides a hassle-free shopping experience with free shipping on orders over $50. With its commitment to customer satisfaction and its high-quality products, Manmadebrand.com is an ideal choice for anyone looking for a reliable and trustworthy lifestyle brand.

Update 

Last year April 2024, all four founders went to srilanka to visit their manufacturer. 

**Manufacturing Excellence and Ethical Standards in Sri Lanka: A Case Study by Manmade**

In the midst of the global COVID-19 pandemic, the team at Manmade embarked on a pivotal journey to Sri Lanka, a significant step in understanding their manufacturing processes up close. This marked the first opportunity for Manmade to visit their manufacturing facility since the pandemic's onset, symbolizing a renewed commitment to quality and innovation.

The visit commenced with a meticulous evaluation of product adjustments. A mere fraction of a difference in dimensions can transform comfort and usability. Leveraging their presence at the facility, the team collaborated seamlessly with their designer, Jen, stationed in their home office, to refine the product pattern. This unique advantage eliminated the conventional back-and-forth sample exchange, significantly expediting the iteration process.

Central to Manmade's ethos is responsible and ethical production. Partnering with a WRAP (Worldwide Responsible Accredited Production) certified manufacturer, the brand demonstrates its unwavering commitment to fostering a familial environment for all involved. This translates into holistic well-being for workers, from transportation provisions and nourishment to a dedicated medical center offering essential healthcare support. By adhering to WRAP's twelve key principles, Manmade ensures fairness, safety, and respect for every contributor within their production ecosystem.

The manufacturing process unfolds through a meticulously orchestrated series of steps. From the initial relaxation of fabrics to the intricate cutting and assembly stages, each component is subject to rigorous quality control. RFID codes allow real-time tracking, guaranteeing transparency and accountability at every juncture. Manmade's dedication to precision is exemplified in the intricate crafting of their elastic bands, the attachment of the pouch to the garment, and the meticulous stitching that ensures comfort and durability.

The case study also highlights Manmade's dedication to innovation. Their proactive approach to sourcing alternative suppliers for essential materials, demonstrated by the two versions of elastic bands, showcases their commitment to product consistency even in the face of potential challenges.

The culmination of this comprehensive process results in the creation of the distinguished Manmade boxer brief. This journey not only underscores the brand's meticulous craftsmanship but also emphasizes their dedication to fair treatment, sustainable practices, and the well-being of their production family.

In a world that often prioritizes speed and convenience, Manmade's Sri Lankan venture reminds us that quality and ethical standards remain paramount. This case study provides an insightful glimpse into the complexities of responsible manufacturing and the dedication required to uphold a brand's values throughout every stage of production.