Case 4 + LIA

Case 4 individual assignment - PARADOX 

In this Case 4, you will also include part of your final LIA.

Choose a paradox that is dear to you, two sides and showcase this in a written advertisement strategy. 

1.

Analyze 1 company that showcases a paradox (two conflicting ideas)
2. Analyze their advertisement eco-system, where are they showcased? How do they build their brands? 
3. What is the consistency they hold in their branding colors, images, and themes. 

There are no presentations to this assignment.

Please build a maximum 8 slides presentation. Order is up to you. 

LIA Description 

In your LIA, you will imagine (can be done in teams of 4-6 students) back to your passion project. 

Deliverables : 

Report 

1. Title Page with names of your team members
2. Build 1 video ad of 1 minutes 
3. Build 2 posters with 250 word explanation on why is it compelling 
4. Build a mood board of your most inspired advertisements
5. Build a research analysis on the background of your topic. (500 words with 5 sources) 
6. Review of your classmates insights (x 5) and record them. 
7. Final Conclusion on Advertisement on your Local Scale , Global Scale
8. Lessons Learnt