BCR Course Outline
Vanier College
Faculty of Arts, Business and Social Sciences
Business Communication and Research
410-145-VA/ Ponderation 2-2-2
Prerequisites: None
Section(s) 3
Fall, 2025
Instructor |
Dr. Samie Li Shang Ly |
Office |
N-225 |
Phone/E-mail |
lys@vaniercollege.qc.ca |
Office Hours |
By appointment, please feel free to Mio me |
Assigned Times to the Course:
Day |
Time |
Location |
Wednesday |
8:30 PM - 10:30 PM |
N - 231 |
Friday |
10:00 PM - 12:00 PM |
N - 271 |
1. Course Description
ThisBusiness Communication 1 is a multi-section first semester course isin designed forwhich students will be introduced to and develop generally accepted principles of oral communication in the Businessbusiness Administration program.environment. Students will learndevelop basic writing techniquesresearch and practiceoral editorialcommunications skills asfor theythe relatepurpose toof delivering research-based individual and group business writing.presentations Elementsthat target the needs and interests of style,their awareness of audience and clarity of purpose will be stressed as integral aspects of effective writing and speaking.
Planning, drafting and revising as steps necessary to producing high-quality finished work will be emphasized throughout the course. Students will learn to read, analyze and document program-related publications, and prepare letters, memos, analytical report, and job search documents. Students will summarize business articles, conduct research, apply standard methods of documentation, as well as design and deliver oral presentations using current presentation software.
audience.
1.1 Course Level Learning Outcomes
Students will develop research, written and oral communications skills for the purpose of delivering research- based individual and group business reports and business presentations that target the needs and interests of their audience.
1.2 Durable Skills In this Course
1.2.1 Manage tasks and deadlines
1.2.2 Build positive relationships
1.2.3 Interact and participate effectively with others
1.3. Program Relevance
This is a skills-based course given to Marketing students in their third semester. Building on skills learned in Marketing I and Business Computer Applications I and II courses, students will be introduced to Digital Marketing Planning and tools (Content Marketing, UX, CRM, Web Page Design and Development, SEO, E-mail, video, online and search advertising) that can be used to effectively market profit and non-profit organizations.
This course has content and develops skills that will be revisited and further developed in Integrated Marketing Communications, Consumer Behavior, Entrepreneurship, Advanced Topics in Marketing, Project Management and Social Media Marketing.
Introduction to Business is a prerequisite for Digital Marketing. Digital Marketing is a prerequisite for Social Media Marketing.
2. Teaching Methodology and Resources
2.1 Compulsory Resources (Includes textbooks & softwares)
VariousRequired openTEXTBOOK sourceAND textsOTHER COSTS
Guffey, M.E., Loewy, D., & Griffin, E. (free)2021). Business Communication: Process & Product, 7th Brief Canadian Edition. Cengage. ISBN: 9780176910181
Purchasing the book - https://www.cengage.ca/c/business-communication-process-and-product-brief-edition-7e-guffey-loewy-griffin/9780176910181/
An additional $10 may be collected to cover the cost of the Professional Networking Simulation (seeor below).another group activity. This will be discussed with your teacher ahead of time.
Learning Software
Our submissions and regular activities will be held on Innovatank. An approved software by the institution, free of charge to students at Vanier College by the creators Samie Ly and Stavros Athanasoulias. The platform will be used for Assessments and LIA presentation submissions as well as feedback and evaluation through out the semester. On the first day of class, the instructor will walk you through the steps of setting up for your semester and a document will be posted for incoming students.
2.2 Recommended Resources (Includes textbooks & softwares)
2.3 Teaching Approach
Attendance
Learning is an active process. By taking an active approach, students will be more likely to understand and be able to apply course concepts. Students must take responsibility for learning by taking advantage of learning opportunities such as attending class, preparing for class, and joining into in-class and out-of- class discussions, posting online, etc.
Failure to attend a class has specific consequences. Any student who misses a class will receive a grade of 0 on any in-class assignments, given during the period, without the opportunity for any make-up work. All discussions, notes, videos and articles are subject to examination and project questions. No additional tutorials will be held for students that fall behind because of poor attendance. Note: Distance learning techniques may be used if there are ongoing concerns with the Covid-19 pandemic. Any changes to the schedule will be communicated to students.
Methods
In-class assignments, exercises and course contribution
Students are expected to come to class on time, and contribute to in-class discussions, activities and exercises, all of which complement and emphasize material that could be tested and/or applied to assignments/projects. Please note that some of these may be distributed online through Léa, Innovatank, or other digital platforms. Marks can be based on the extent of the student's regular, active and constructive engagement in class.
Mandatory Sessions
There will be 2 mandatory sessions in class with the Tutoring and Academic Success Centre (TASC) as well as 3 mandatory in-class sessions with the Peer Mentors (see dates below).
Peer Mentorship
To support you in your transition to college and to Business Administration you will have access to a group of upper-year peer mentors who will visit your class in the first week. They will be available to you throughout the term and during classroom activities that they will organize with your course instructor.
Late submission of assignments
There is a 5% penalty for each day late (including weekends) unless a medical certificate is provided.
Approach
COMMUNICATING WITH THE TEACHER
The instructor can be reached over Mio. Messages received on the weekend or holidays will be answered within 24 hours of the next workday. I will mostly answer messages between 9 am and 3 pm.
You can also communicate with the teacher during office hours or by booking virtual office hours.
You are expected to use appropriate language in all communications with the instructor and your classmates (including in Mio, and during in-person classes and office hours) and to apply the rules of Netiquette (which will be posted with class materials) for all online communication.
3. Learning Competencies & Objectives
3.1 Key Learning Outcomes (KLO)
- The application of the generally accepted principles of planning, generating, composing, drafting, and revising message
- The application of the generally accepted formats and uses of business documents and oral presentations, with a sound understanding of the style and mechanics of English language business communication
- The creation of slides using presentation software, locate and evaluate information on the World Wide Web, and communicate using electronic mail
- The application the generally accepted principles regarding the writing of a formal business research report
- Research and analyze commercial data
- Identify and delineate the problem to be researched.
GENERAL INFORMATION
Prerequisites
|
Semester
|
Ponderation
|
|
Total homework hrs
|
Total contact hrsNone
|
1
|
Total2-2-2
|
60homework
|
hrs30
|
None
|
1
|
2-2-2
|
60
|
30
|
Course’s Role in the Program
|
Business Communication and1 Researchis isa a multi-section first semester course in which students will be introduced to and develop thegenerally T1, H9, HA and TW competencies with a focus on the generally accepted principles of research, written and oral communication in the business environment.
|
Course-Level Learning Outcome
|
Students will develop research,research writtenand oral communications skills for the purpose of delivering research-based individual and oralgroup communicationsbusiness skillspresentations forthat target the purposeneeds ofand deliveringinterests research- based individual and group business reports and business presentations that target the needs and interests of their audience.
|
Key Learning Outcomes
|
-
1.Perform Thebusiness applicationcommunication with a sound understanding of the generallystyle acceptedand principlesmechanics of planning,the generating,English composing, drafting, andlanguage revising messages
-
2. The application ofApply the generally accepted formats and uses of businessoral documentspresentation
-
Develop visual content in an oral presentation context using presentation software
-
Communication verbally through various channels such as video-conference software and oralaudio-calling presentations,services with a sound understanding of the style and mechanics of English language business communication
-
3.Research and analyze business data The creation of slides using presentation software, locate and evaluate information on the World Wide Web, and communicate using electronic mail
4.
The application the generally accepted principles regarding the writing of a formal business research report
5. Research and analyze commercial data
6. Identify and delineate the problem to be researched.
|
Competencies And Transversal Learning
|
Code
|
Competency Statement
|
Progression
|
Hours
|
Other Courses Carrying The Competency
|
02JR
|
Interact with others in the workplace
|
CompetenciesIntroduced And
|
60
Transversal |
Negotiation Learningand Business Internship
|
Code
|
Competency Statement
|
Progression
|
Hours
|
Other Courses Carrying The Competency
|
Competency 00T1Statement
|
Interagir avec la clientèle à des fins de vente
Progression
|
Introduced & Developed
Hours
|
60
|
OtherDigital CoursesMarketing Carryingfor TheFinancial CompetencyServices and Insurance
|
Transversal Learning
00T1
|
Interagir avec la clientèle à des fins de vente.
(Interact with clients for customer relation purposes.)
|
Introduced & Developed
|
60
|
Digital Marketing for Financial Services and Insurance Technology
|
Code Create | visual content
Competency Statement
|
Progression Research | and process information for Hours management | purposes
Other Courses Carrying The Competency
|
01TW Understand | the profession To research and analyse commercial data.
|
Introduced & Developed
|
60Interact in a professional context
|
Marketing Research
|
CodeStudent
| Proficiency
Competency Statement
|
Progression
|
Hours
|
Other Courses CarryingIn The Language Of Instruction Statement (SPLI)
Competency
|
01H9
|
To research and process information for management purposes.
|
Comprehensive
|
45
|
|
Code
|
Competency Statement
|
Progression
|
Hours
|
Other Courses Carrying The Competency
|
01HA
|
To communicate and interact in a management context, using a client- based approach.
|
Introduced
|
15
|
Marketing I, Negotiations, Leadership and team management, Selling and Customer Service
|
Transversal Learning
|
· Group Dynamics
· Written and Oral Communication
· Ability to plan, research, draft and revise a proposal
· Ability to read, analyze, and incorporate credible sources
|
Student Proficiency In The Language Of Instruction Statement (SPLI)
|
Student proficiency in the language of instruction is the ability to write, read, speak, and listen in order to communicate effectively at the college level. SPLI may also require discipline-specific vocabulary, documentation, and communication skills; assessment of language skills must account for a minimum of 10% of any take-home written assignment or oral presentation in which English is the language of expression.
|
Pedagogical Strategies and Assessments
|
|
4. Academic Integrity
4.1 Plagiarism
Teachers reserve the right to make use of plagiarism detection software to help deter and detect plagiarism, students might be required to submit assignments to a plagiarism detection service.
5. Institutional Policies & Guidelines
5.1 Familiarity with and adherence to Vanier College course level policies
It is the student’s responsibility to be familiar with and adhere to the Vanier College Academic Policies. The complete policies can be found on the Vanier College website, under Policies. Students should pay particular attention to the Institutional Policy on the Evaluation of Student Achievement (IPESA). The IPESA aims to clarify the structures and means that ensure the fair and equitable evaluation of student achievement, including the conditions for learning, assessment, and certification.
Section 11.4 of IPESA provides details on Academic Integrity, which is an essential component of any educational institution and all students are expected to uphold the highest standards of academic integrity during their college studies. Failure to do so may result in serious consequences – please see section 11.4.2 on Academic Misconduct. There are many resources available to support academic integrity in your courses. If you have a problem that you have been unable to resolve by talking with your teacher, please reach out to the Student Advocate or to a Faculty Dean’s office (A-286, B-208, N-301). For Continuing Education courses, students can visit E-115.
Academic Complaints may be defined as grievances related to any matter covered in the IPESA (chapter 19). It is the College’s responsibility to offer a fair and equitable hearing of student complaints. To do so, the College provides students who perceive that there have been mistakes, errors, or breaches of procedure involving any aspect of this policy with clear complaint and recourse processes. Complaint and recourse processes may be informal or formal. Students are always encouraged to approach their teacher before seeking help from any outside person or body, but other courses of action may be followed depending on the situation. In the case of Academic Complaints, after having discussed with your teacher, if you are still dissatisfied, you may contact the following, in the specified order:
- Department Coordinator: Marc-André René, renem@vaniercollege.qc.ca (for Business Administration courses)
- Faculty Dean: Alena Perout, perouta@vaniercollege.qc.ca
- Student Advocate, Student Services: General Email to Student Services, studentservices@vaniercollege.qc.ca
Students often ask their teachers about the calculation of their R-score. Please note that the computation of the R-score depends on information teachers do not have access to, for instance the high school averages of students in the class. Also, R-scores may be calculated for a single section or can combine students across several sections of the same course. This means that class averages, as they appear on LEA, are not necessarily the ones used to determine your R-score. For more information on the R-score, please visit this website: https://www.vaniercollege.qc.ca/advising/r-score/
5.3 Artificial Intelligence Usage
Students must submit their own authentic work in order to demonstrate their own learning. Any document generated by AI, regardless of the AI program or software used, is not deemed your own authentic work.
In some instances, students may be permitted or required to use AI, however, students must respect the rules established by a given teacher in their courses.
Students are responsible to know when AI is permitted and when it is not. Unless a teacher explicitly states that the use of AI is permitted, in which context, and under which conditions and parameters, students must assume that it is not allowed. When not explicitly permitted, its use will be considered as cheating and plagiarism, and the Academic Misconduct Procedures applies.
5.4 Medical Absences
In the case of a missed assessment for a short-term medical reason, the student needs to document the absence with a verifiable medical note (or other medical documentation deemed legitimate by the College) in order to receive an alternative assessment plan. A student’s self-declaration of a medical absence (https://bit.ly/medical-absence) will be considered valid documentation, providing the student follows the appropriate steps of reporting to their teacher(s) for each day they are absent. If the medical absence is for 5 or more consecutive school days, the student is required to provide valid medical documentation from a physician to support their situation.
6. Assessments
EVALUATION
VALUATION
Criteria
|
Marks
|
LEARNING INTEGRATION ASSESSMENT (LIA)
|
Report
|
|
Marks
|
PartLEARNING INTEGRATION ASSESSMENT (LIA)1. Proposal/Outline
|
5%
|
|
PartIndividual Presentations2. Final Report
|
15%
|
|
PresentationsPresentation
|
|
30%
|
|
Reflection and Peer Evaluation
|
10%
|
|
Total
|
|
40%
|
Group PresentationASSESSMENTS
|
15%
|
|
ReflectionGroup Presentations
|
|
|
Presentation
|
25%
|
|
Reflection and Peer Evaluation
|
5%
|
|
Total
|
|
|
40%30%
|
INDIVIDUAL ASSESSMENTS
|
Presentations
|
|
|
OralAssignments
|
|
|
Portfolio
|
20%10%
|
|
Culture Presentation
|
5%
|
|
In-class exercises, and course contribution
|
15%
|
|
Total
|
|
30%
|
Reflection and Peer EvaluationTOTAL
|
5%
|
|
Assignments100%
|
|
|
Portfolio
|
10%
|
|
In-class exercises, and course contribution
|
25%
|
|
Total
|
|
60%
|
TOTAL
|
|
100%
|
Note: More information on all deliverables will be provided in class and on Léa/Innovatank.
General Requirements for Submissions
6.1 Assessment Notes
6.2 Minor Assessments
All assessments have been scheduled in the detailed schedule at the end of this document. Be sure to note them down in your agenda as submission times are strict. However, some assessments may be subject to date change to accommodate student learning progressed and will be communicated 1 week prior of any changes.
Section 8.1.3 of IPESA
6.3 Learning Integration Assessment (LIA)
TheLearning Integration Assessment (LIA)
Individual Presentation
This LIA is an individual presentation in which each student will be asked to deliver an oral presentation in front of their classmates. The topic of this presentation will be the students’ future career path. Sub-topics may include job growth, job salaries, academic requirements, skills needed, timelines, etc. This LIA is meant to both allow students to apply what they have learned all semester, while also using them the opportunity to consider what they want to do in their careers. Students may use networking opportunities throughout the semester to assist in developing their presentation. As part of this LIA, a linkedpeer formalevaluation businessand reportself-reflection will be included.
Peer Evaluation
Students are expected to be active participants while watching their classmates present. As such, they will have to evaluate at least 4 of their classmates and submit a peer evaluation. For each of their classmates, they must identify what they did well, what they did poorly and how they can improve.
Self-Reflection
Students are required to record their own presentation. After the date of their presentation, they must then watch the recording and reflect on the presentation style and manner. They will review their own content, audio-visual aids, eye contact, body language, presentation style, etc. =
Learning Integration Assessment (LIA) – Evaluation Criteria
-
Professionalism: appearance, punctuality, clear understanding of material
-
Relevance and depth of research
-
Support of facts and statements through appropriate research
-
Quality of audio-visual support
-
Ability to answer questions from the audience during a presentation
-
Adhering to the presentation schedule and time restrictions
-
Understanding of what makes a good presentation to assist others (peer evaluation)
-
Honest assessment of own strengths and weaknesses (self-reflection)
Attendance
Learning is an active process. By taking an active approach, students will be more likely to understand and be able to apply course concepts. Students must take responsibility for learning by taking advantage of learning opportunities such as attending class, preparing for class, and joining into in-class and out-of-class discussions, posting online, etc.
Failure to attend a “live” class has specific consequences. Any student who misses a class will receive a grade of 0 on any in-class assignments, given during the period, without the opportunity for any make-up work. All discussions, notes, videos and articles are subject to examination and project questions. No additional tutorials will be held for students that fall behind because of poor attendance.
In-class assignments, exercises and course contribution
Students are expected to come to class on time, and contribute to in-class discussions, activities and exercises, all of which complement and emphasize material that could be tested and/or applied to assignments/projects. Please note that some of these may be distributed online through Léa or other digital platforms. Marks can be based on the extent of the student's regular, active and constructive engagement in class.
Mandatory Sessions
There will be mandatory sessions in class with the Tutoring and Academic Success Centre (TASC) as well as 3 mandatory in-class sessions with the Peer Mentors (see dates below).
Peer Mentorship
To support you in your transition to college and to Business Administration you will have access to a group presentation:
1.of Formalupper-year Businesspeer Report
Amentors formalwho businesswill reportvisit your class in the first week. They will be available to you throughout the term and during classroom activities that they will organize with your course instructor.
Late submission of aassignments
There minimum of 800 words onis a business-related5% topicpenalty determinedfor byeach theday teacher.late There(including mustweekends) beunless a researchmedical componentcertificate toor thisother paperlegitimate including the proper use of credible courses and careful documentation of the research done. A minimum of 4 credible sources are to be used including 1 scholarly source.
2. Group Presentation
For the Group Presentation a 10-minute oral presentationreason is to be carried out.
3. Students must receive a passing grade in their LIA in order to pass the course.provided.
6.4 Student Proficiency in the Language of Instruction (SPLI)
Student proficiency in the language of instruction is the ability to write, read, speak, and listen in order to communicate effectively at the college level, within and across disciplines. SPLI may also require discipline-specific vocabulary, documentation, and communication skills. An assessment of language skills must account for a minimum of 10% of any take-home written assignments or oral presentations in which English is the language of expression.
7. Student Resources & Expectations
7.1 Peer Tutoring
Free Drop-in Peer Tutoring Service for Social Science and Commerce Students
Get help with your Social Science, Commerce and Methodology courses. Whether it be to understand course content, search and read scholarly texts, write academic papers, cite your sources properly or any other questions you may have, the Peer Tutors are here to help. To see the schedule and connect with a Peer Tutor go to:
https://www.vaniercollege.qc.ca/social-science/resource-center/
7.2 TASC Writing Centre
Teacher Provided Resource Service for RM/IP Students
The Writing Centre's writing consultants (Vanier teachers) are available for online assistance with and feedback on all of your written assignments or essays. For information on how to work with a writing consultant or to see the schedule, visit:
https://www.vaniercollege.qc.ca/learning-commons/writing-centre/
You can access a series of short PowerPoint videos explaining different aspects of APA with examples (plagiarism, in-text citations, references, paraphrasing and quoting), along with some other information about referencing here:
https://www.vaniercollege.qc.ca/learning-commons/plagarism-citing-sources/
For more information about Academic Integrity in general:
https://www.vaniercollege.qc.ca/learning-commons/academic-integrity/
8. Detailed Schedule
You can view the detailed class schedule via this live link. The core is fixes, smaller details may change to accommodate student learning. Please check often. Go to schedule calendar.