Introduction

Ethics consists of the standards of behavior to which we hold ourselves in our personal and professional lives.
It establishes the levels of honesty, empathy, and trustworthiness and other virtues by which we hope to
identify our personal behavior and our public reputation. In our personal lives, our ethics sets norms for the
ways in which we interact with family and friends. In our professional lives, ethics guides our interactions with
customers, clients, colleagues, employees, and shareholders affected by our business practices (Figure 1.1).
Should we care about ethics in our lives? In our practices in business and the professions? That is the central
question we will examine in this chapter and throughout the book. Our goal is to understand why the answer
is yes.
Whatever hopes you have for your future, you almost certainly want to be successful in whatever career you
choose. But what does success mean to you, and how will you know you have achieved it? Will you measure it
in terms of wealth, status, power, or recognition? Before blindly embarking on a quest to achieve these goals,
which society considers important, stop and think about what a successful career means to you personally.
Does it include a blameless reputation, colleagues whose good opinion you value, and the ability to think well
of yourself? How might ethics guide your decision-making and contribute to your achievement of these goals?