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Key Terms
- advertising
- commercial messages urging the purchase of new or improved products or services that reach us in every medium: print, online, digital, television, radio, and outdoor
- Affordable Care Act (ACA)
- the Patient Protection and Affordable Care Act of 2010, often known as the Affordable Care Act or simply “Obamacare,” a comprehensive federal health care management system
- claim
- a request to an insurance carrier for monetary compensation for a loss sustained by a customer
- copayment
- a partial charge for covered care negotiated by the provider and the employer and paid by the employee
- deductible
- the annual portion of health care costs the patient must assume before full insurance coverage applies
- entrepreneur
- a business leader willing to take on the risk of starting a new company and offering a product or service in the hope of a profit
- entrepreneurial culture
- the combination of personality and management style with which entrepreneurs shape the initial business practices and ethical environment of their firm
- multipayer health care system
- a means of providing health care in which the patient and others such as an employer and a private health insurance company all pay for the patient’s care
- premiums
- the fees customers pay for different forms of coverage
- psychological appeal
- advertising intended to bolster consumers’ self-esteem if certain products or services are purchased
- redlining
- a discriminatory (and usually illegal) insurance practice of denying certain coverages in specific neighborhoods or selling them there at a higher price
- single-payer health care system
- a means of providing health care in which state or national tax revenues would pay for citizens’ medical care, with the government being the sole payer
- subliminal advertising
- appeals including words and images that reach us at a level below our consciousness
- universal health care system
- a means of providing health care to all, funded through taxes and overseen by the central or federal government
- wellness programs
- employer initiatives that stress healthy eating, exercise, weight management, smoking cessation, and other efforts, to sustain employees’ health and reduce health care costs
