Week 1 - Client & Understanding Marketing Strategy

Session 1 - Open brainstorming on the client 1 - Mismo Bag - Quiet Luxury 

Session 2  - Reading - Resources - Marketing Strategy Page 71 from your book 

Provide some examples of Marketing Strategy 

• Louis Vuitton 
• Lora Piana 
• Lululemon

1. Comparison between the companies 
2. Exercise in using Porter's Five Forces, Marketing 4 Ps 
3. Understand the effects of Strategy within Marketing 
4. Customer Perception Map 

Marketing Strategy vs. Tactic 

What are the key words that define Mismo as a brand? 
Who is Mismo for? Target Audience. 

 

Competitive Map 

Porter's Five Forces 

Preparation for Pitch 1 

Battle , 2 vs. 2 

Digital World: Video Streaming Disney + , Paramount, Netflix partners with luxury hotels 

or 

Physical World: Rolex + Tag Heuer partners with flying cars 

• Define their Marketing Strategy - why are they the leaders in their industries? What works 
• Website design - brief 
• Social media Strategy 
• Video presentation - 1 reel , 1 cinematic 
• SEO Strategy