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LIA Project Details ENTP

Preliminary draft of the final project, can be subject to changes as the project progresses.

Tips for success
  • Get organized early within the first 2 weeks of this course
  • Jot down all important dates on your agenda 
  • Bring a laptop or notepad for class and take active notes to help your project
  • Create a communication channel with your potential team members

Introduction to your LIA ENTP Project  

There are 3 presentations for your LIA Entrepreneurship Final Project. 

The objective is to provide you with feedback as you forward from one step to another.

The purpose of this Business Plan is to track down the progress and activities held while running an actual business through out the semester. You will find the sections to the Business Plan to include.

Overview

Rules

You can build this project in teams of 4-6 provided you fully contribute to the project. Any members who do not contribute sufficiently will be asked to do the paper on their own at any point in the course.

Respecting the submission timeline, there are no exceptions made for late submissions. The submission will result in a grade of 0.

Format

Your Entrepreneurship Business Plan Report must follow the design directives in choosing 1 primary color, a secondary color. The format should be consistent and attractive for both the report and the presentation deck. 

Each of these 3 presentations requires your presence, and proper attire as a real presentation for your business.

LIA Part 1

LIA Part 1 includes building a preliminary skeleton of your business idea, building synergy within your selected team and a thorough reflection in the role of an entrepreneur such as the journey, the challenges and the ethics and social impacts.

Each team will receive thorough support by the teacher during class time and needed assistance outside of class time. Each team will receive thorough feedback after their submission to which they should review, question and improve for the next part.

Quote: Keep it simple, and focus on your team chemistry more than anything. At one point, you will struggle and lose breath, that’s when your team will lift you up and keep going.

 

LIA Part 2

LIA Part 2 including reinforcing your idea and making it into reality. This is where you will be building your actual product for the market, accounting for your budget, and designing your marketing and sales strategies. Great leadership within the team lifts the companies to thrive for the rest of the semester. It’s time to get your hands dirty, swallow the fear and truly work as a team to face a real market.

 

Quote: The best teams didn’t have the best, fanciest ideas, they were just extremely consistent in every step of the way.

Deliverables for LIA Final Submission includes:

  1. Continue business plan and consolidate all parts
  2. Completion of all parts
    1.  
  3. The business plan report must be submitted prior to the presentation which includes all parts (it may be longer in sections than the presentation itself)
  4. The presentation is a slide deck with similar sections. Each company will present for a maximum of 5 minutes, followed by 3 minutes Q&A by the audience & judges

 

Deliverables for LIA Part 2 includes:

  1. Continue business plan
  2. Completion of all previous part in addition to
    1. Make any changes needed from the feedback provided and progression
    2. Refine Market and Industry Analysis
    3. Refine Marketing Plan
    4. Refine Operations Plan
    5. 1 page - note down all changes that occurred from LIA 1 to LIA 2. What changed and pivoted?
    6. Preliminary Financial Plan, Budgeting & Forecasting
    7. Preliminary Sales Report - Note down current weeks
    8. Begin thinking how companies are valued on the market when setting up for investment
  3. The business plan report must be submitted prior to the presentation which includes all parts (it may be longer in sections than the presentation itself)
  4. The presentation is a slide deck with similar sections. Each company will present for a maximum of 5 minutes, followed by 3 minutes Q&A by the audience & judges

 

Deliverables for LIA Part 1 includes:

  1. The template business plan with selected company design
  2. Completion of
    1. Title Page
    2. Table of Contents
    3. Executive Summary (Updated at the time of presentation)
    4. Team Overview & Roles
    5. Company Overview & Mission
    6. Preliminary Market and Industry Analysis
    7. Preliminary Marketing Plan
    8. Preliminary Operations Plan
  3. The business plan report must be submitted prior to the presentation
  4. The presentation is a slide deck with similar sections. Each company will present for a maximum of 5 minutes, followed by 3 minutes Q&A by the audience & judges

 

 

*There is no fixed format for your submissions, although it is suggested to keep consistency in choosing 1 primary color, 2 secondary colors and a consistent logo printable in black and white as well as color.

Presentation Format

  • All LIA Submissions are due 1 day prior to the presentation day (indicated in the course outline details) at 5:00pm EST. Late submissions will not be accepted.
  • All teams must be present for the entirety of all presentations (including 2 day periods).
  • All teams and individuals must be presenting in business professional attire.
  • Presentation time varies from LIA 1, 2 to Final
  • During the presentation, each individual will be providing peer feedback to each team.
  • Individuals will be assigned tasks such as time keeper, judge with the responsibility to ask questions and moderate discussions

Report Format

All LIA reports must be submitted at the same time as the presentation, 1 day prior to the presentation day at 5:00pm EST. Late submissions will not be accepted.

All reports must align in the same theme as the presentation

Grading

LIA Part 1 - 15% of the overall grade

This submission is considered a proposal to your final submission. This means you can always change the topic , team and details. It is meant to brainstorm your idea and see whether it is suitable for your overall project. The teacher reserves the ability to moderate team synergies and ensure that work progress is equal and comfortable between each team member. Individuals are encouraged to bring ideas and challenges forward on in a confidential basis to the teacher.

Rubric for LIA Part 1

Presentation skills (weighted 30%)

The team presented cohesive, attractive ideas to the audience. The team communicated in a clear manner, esthetically pleasing and concise.

Analytical skills (weighted 70%)

The team analyzed their situation/idea thoroughly with proper references. They provided an accurate image of the current market and the need for this specific product/service. They are realistic about their commitment and implementation plan moving forward for the rest of the semester.

The Entrepreneurship LIA is made of 3 parts.

  1. Build the business model plan with all of the appropriate sections
  2. Build your design template with colors and codes
  3.  

Building the Business Plan

Sections within the Business Plan

  1. Title Page
  2. Table of Contents
  3. Executive Summary
  4. Team Overview & Roles
  5. Company Overview + Mission
  6. Market & Industry Overview (Including Competition)
  7. Marketing Strategy & Target Market
    1. Description of the product/service
    2. The Pricing Strategy
  8. Operations Plan
  9. Financial Plan, Budgeting & Forecasting
  10. Sales Reporting
  11. Company Valuation & Investment
  12. Growth Strategy
  13. Challenges & Pivots throughout the semester
  14. Include quote from your journals and highlights in video and photo form
  15. Conclusion

 

 

 

 

 

Stage 1 - The Research Problem 

At this stage, you will explore and discover multiple topics that interest you. You are also free to move forward with multiple topics at the same time.

Deliverables:

  1. Organize a template file
  2. Include a title page (1 page)
  3. Set up an automatic table of content so that the pages, titles are automatically generated (1 page)
  4. Executive Summary & Introduction (What are the 3 topics of your choice and a short sentence explaining why you value this topic, composition of your team, who are you, what major) (1 page)
  5. Define each topic via a short literature review and the plan as to how you will conduct your research (1 page for each topic, 3 pages total)
  6. References (draft references in APA format, keep track of all original sources) 

 The report should be no more than 7 pages

Stage 2 - Literature Review and Ethics of Research 

At this stage, you will discover what current research has already done on your topic. There may be contradictions, there may be interesting angles for you to see.

Literature Review 

What makes a good literature review?

A literature review allows you to look at what other researchers have already done on similar topics.  

You want to bring out the key words within each article and put them as claim and argument to build up the relevance of your own research topic. 

You will see here, a very extensive literature review: Ly_PhD_S2018.pdf

Feel free to browse a series of journal articles here: Indire Site for Open Innovation Research

Tips for Success

Be very organized when it comes to have your papers. I would suggest naming: S.Ly et al (2024) - Title of the article
Initials of the authors, year, title of the article.

If there are more than 3 authors, you can write "et al.". If there are 2 authors, include both names. S.Ly and B.Grohmann (2024) - Title of the article. 

Ethics of Research 

The Methodology sequence specially QL and RM, demand that students collect some data. Remember those ethical guidelines that are outlined here: https://www.vaniercollege.qc.ca/psi/guidelines-for-teachers-whose-course-activities-involve-research-with-human-participants/.

You can find attached a few Ethics submissions Examples:

Coffee Experience Project (Nov 28)-Submission v.1.pdf

30004010 - Shang Ly - Certificate.pdf

Deliverables:

 Presentation Day: 

You will be presenting stage 1 and stage 2. Your presentation can be of any design.
Here is the suggested format: 
Slide 1 - Title with picture of each team member 
Slide 2 - Introduction - What is your research about and why is it relevant?
Slide 3-5 - Literature Review - in visual forms - Be detailed 
Slide 6 - Plan to carry forward your research 
Slide 7 - References used in your presentation in list form 
Slide 8 - Conclusion (Avoid thank you, tell us what you foresee the next steps will be, be convincing)

Stage 3 - Method and Sample

At this stage you will explore different ways researchers conduct research and select samples to get data from. You will then describe your own research, plan on how to execute the actual study.

Methodology

There are many ways to conduct qualitative research. The most popular way is to start with interviews to figure out what type of information participants are willing to share with you. Then, to look at other techniques that could allow you to get an answer. 

For example: I am trying to figure out whether people at Vanier prefer Coke more or Pepsi and what do they say about Coke's latest advertisement. 

From Mark Prentice - Qualitative Method

Qualitative data collection methods

  1. Interviews: Asking open-ended questions verbally to respondents.
  2. Focus groups: Discussion among a group of people about a topic to gather opinions that can be
    used for further research.
  3. Ethnography: Participating in a community or organization for an extended period of time to
    closely observe culture and behavior.
  4. Case Study: A case study is a detailed study of a specific subject, such as a person, group, place,
    event, organization, or phenomenon. Case studies are commonly used in social, educational,
    clinical, and business research.
  5. Content Analysis: Content analysis is a research tool used to understand certain phenomena from
    the presence of certain words, themes, or concepts within some given qualitative data (i.e. text).
    Using content analysis, researchers can quantify and analyze the presence, meanings, and
    relationships of such certain words, themes, or concepts.
  6. Life History: Life histories are records of individuals’ personal experiences and the connections
    between them and past social events, while auto/biography treats these accounts not as established
    facts but as social constructions requiring further investigation and re-interpretation.
    Historical Analysis: Historical research involves studying, understanding and interpreting past
    events and phenomena. The purpose of historical research is to reach insights or conclusions about
    past persons or occurrences. Historical research entails more than simply compiling and presenting
    factual information; it also requires interpretation of the information.
  7. Visual or Cultural Artifact Analysis: Researchers can learn a great deal about society by
    analyzing cultural artifacts such as newspapers, magazines, television programs, or music. These
    cultural artifacts, which can also be considered aspects of material culture, can reveal a great deal
    about the society that produced them. Sociologists call the study of these cultural artifacts content
    analysis

Sampling

Sampling or Data Collection is a careful process to ensure your collected data is not biased. And more often than not, that your question or presentation is not confusing to them. Different questions will generate different answers. 

Deliverables:

  • Brainstorm 5 different methods to conduct your research, write out the process (.5 pages each = 2.5 pages)
  • Build a matrix on which would be best and provide you the most insight (1 page)
  • Choose 2 that works best and begin detailing the process (1 page each)
  • Plan to build a focus group interview with a group of 6 friends in advance (1 page for planning, 1 page for results)
  • Describe your reality target population and how to conduct your research, define your sampling method (1 page)

This deliverable should be no more than 8 pages

Stage 4 - Data Collection/ Observational research

At this stage, you will execute your designed focus group as well as 2 other methodologies.

You will collect data and reason how to probably build an unbiased set of data, clean it and summarize your results.

Deliverables:

  • Conduct your research Focus Group with 6 friends
  • Conduct 2 other methodologies
  • Build a raw vs. clean dataset
  • Summarize in 2 pages with graphs of your results.

Stage 5 - Analysis of Results

At this stage, you should have preliminary results, it is now the time for you to tie your literature review, research problem together with the obtained results.

Deliverables:

  • Revise your results
  • Tie your results to your literature review
  • Write up in 2 pages your results , and 2 pages your tied findings

Stage 6 - Conclusion

At this stage, bring everything together and look at the future outlook of this research and what you have contributed.

Deliverables:

  • Finalize your paper
  • Bring together your reference in APA format at the end of the document
  • Review the paper
  • Complete the coaching report by reading 2 other team’s papers and provide feedback

 

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