Course Outline - Global Marketing
Vanier College
Faculty of Arts, Business and Social Sciences
Global Marketing
300-210-VA/ Ponderation 2-2-2
Prerequisites: OME1
Section(s) 12
Winter, 2024
| Instructor | Dr. Samie Li Shang Ly |
| Office | N-225 |
| Phone/E-mail | lys@vaniercollege.qc.ca |
| Office Hours | By appointment, please feel free to Mio me |
Assigned Times to the Course:
| Day | Time | Location |
1. Course Description
Students will learn about the qualitative research process, and use instruments applied by social scientists to analyze and research an appropriate topic to social sciences. After conducting their own empirical research, they will present it in written form.
1.1 Course Level Learning Outcomes
Students who pass this course will have fulfilled competency 0ME2 of the Social Science Program, to "carry out scientific research by applying a qualitative method used in the social sciences.”
1.2 Durable Skills In this Course
1.2.1 Manage tasks and deadlines
1.2.2 Build positive relationships
1.3. Program Relevance
2. Teaching Methodology and Resources
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2.1 Compulsory Resources (Includes textbooks & softwares)
There will be no compulsory text for this class
Course Notebook: https://pub.innovatank.com/books/qualitative-methods-the-notebook
2.2 Recommended Resources (Includes textbooks & softwares)
2.3 Teaching Approach
The modality of this course will be based on in-class theoretical lectures complemented with practical learning sessions and work sessions.
Teaching strategies include group work, individual work and experiential activities aligned with the learning objectives of this course.
3. Learning Competencies & Objectives
3.1
To fulfill this competency, students must be able to:
1. Explain the characteristics of the scientific approach used in the social sciences.
1.1. Accurate distinction between scientific and non-scientific knowledge.
1.2. Appropriate description of the distinctive features of social science research.
1.3. Accurate distinction between the steps in the scientific approach used in the social sciences.
2. Develop a theoretical context.
2.1 Clear definition of the research problem.
2.2 Selection of relevant information sources.
2.3 Appropriate written formulation of the statement of the question.
2.4 Appropriate formulation of the hypothesis or the objective of the research.
3. Use a qualitative data collection method.
3.1 Accurate distinction between different qualitative data collection methods used in the social sciences.
3.2 Production of a data collection tool adapted to the problem defined and consistent with the method selected.
3.3 Careful data collection planning.
3.4 Systematic collection of data.
4. Analyze the data gathered.
4.1 Creation of a relevant data classification system.
4.2 Appropriate processing of data.
4.3 Summarized presentation of the data as it relates to the hypothesis or the research objective.
5. Interpret and convey the research results.
5.1 Relevant interpretation of the results as they relate to the theoretical context.
5.2 Appropriate identification of the limitations and biases that influence the value and interpretation of the results.
5.3 Production of a scientific research paper that outlines the methodology used and the results obtained.
4. Academic Integrity
4.1 Plagiarism
Teachers reserve the right to make use of plagiarism detection software to help deter and detect plagiarism, students might be required to submit assignments to a plagiarism detection service.
5. Institutional Policies & Guidelines
5.1 Familiarity with and adherence to Vanier College course level policies
It is the student's responsibility to be familiar with and adhere to all Vanier College Policies. A summary of the course-level policies that apply in this and all other Vanier courses can be found in Omnivox under Important Vanier Links, or by following this link: https://www.vaniercollege.qc.ca/psi/course-level-policies/
-Complete policies can be found on the Vanier College website, under Policies.
For information about recourse or complaints, students would contact the Student Advocacy Service, https://www.vaniercollege.qc.ca/student-services/student-advocate-office/ or the Faculty of Arts, Business and Social Science (FABSS) Faculty Dean Alena Perout at fabssdean@vaniercollege.qc.ca.
5.2 R-Score Information
Students often ask their teachers about the calculation of their R-score. Please note that the computation of the R-score depends on information teachers do not have access to, for instance the high school averages of students in the class. Also, R-scores may be calculated for a single section or can combine students across several sections of the same course. This means that class averages, as they appear on LEA, are not necessarily the ones used to determine your R-score. For more information on the R-score, please visit this website: https://www.vaniercollege.qc.ca/advising/r-score/
6. Assessments
| Type of Assessment | Weight | Tentative Dates |
| 1. Participation | 20% | |
| Case Memos - Weekly Summary/Reflections | 10% | |
| In-Class Participation | 10% | |
| 2. Individual Assessments | 20% | |
| Short Paper 1 - L1 | 10% | |
| Short Paper 2 - C4 | 10% | |
| 3. Team Cases | 30% | |
| Analysis 1 - C1 | 10% | |
| Analysis 2 - C3 | 10% | |
| Analysis 3 - C5 | 10% | |
| 4. Learning Integrative Assessment (LIA) | 30% | |
| Live Case 1 | 10% | |
| Live Case 2 | 10% | |
| Peer Feedback + Peer Participation | 10% |
6.1 Assessment Notes
All stages of the research project must be submitted in the proper sequence (see the LIA description). Each must be returned to the student, marked and with feedback, before the next can be submitted. Please note that students are required to hand in the final qualitative research paper to pass the course.
Case Memo - view more details for Case Memo deliverables
A case memo is a 250 words analysis + 3 sources of the current case company, each case memo will ask you to answer 3 main questions which requires some research and analysis. This is due at each CM submission. There is a CM for each case.
Short Paper - view more details for Short Paper deliverables
A short paper is a fully analyzed assessment of the case issues with integrated global marketing theories studies in the classroom. This assessment is individual.
Case Analysis - view more details for Case Analysis deliverables
A case analysis is a group project deliverable consisting of a written report and a presentation deck to be presented in class.
6.2 Minor Assessments
All assessments have been scheduled in the detailed schedule at the end of this document. Be sure to note them down in your agenda as submission times are strict. However, some assessments may be subject to date change to accommodate student learning progressed and will be communicated 1 week prior of any changes.
Section 8.1.3 of IPESA
6.3 Learning Integrtion Assessment (LIA)
The LIA of the course is the Qualitative Research Project, divided into stages progressively submitted throughout the semester and consolidated in a final paper. The final paper must be submitted in a proper presentation format (based on APA style) and include the following sections, typical of an academic peer-reviewed article:
Abstract: A concise overview of your project providing background information, research question, methods used, major results, and conclusions.
Introduction: Define and justify the research problem or objective(s) pursued. Then formulate a research question. *This section addresses the following questions: What will be studied? Why will it be studied? How will it be studied (the method1 used)?
Literature Review: Incorporate key points from each academic article as well as your own insights that culminated in formulating your research question, thereby suggesting how your study will add value to the existing body of knowledge under review. Ensure a comprehensive review by analyzing a minimum of four peer-reviewed academic papers (or six if collaborating with a partner).
Methodology: Justify in detail your choice of method and describe also in detail your research design depending on the method selected. Make sure to fully comply to ethical guidelines stablished by Vanier College. *This section addresses the following questions: Why a method was chosen? How data will be collected(tools/techniques)? From whom/where/when (people/objects)? How it will be analyzed (tools/techniques) to answer the research question?
Results: Data collected are synthesized, displayed and described in the most appropriate manner according to main themes, trends and important points identified after applying the tools and techniques of analysis described in the methodology.
Conclusion/Discussion: The results in the previous section are: i) examined to interpret the findings in relation to the research question and contribution to the existing body of knowledge; ii) contextualized by recognizing the strengths and limitations of the research design and execution; iii) used to provide some suggestions for further research.
References: As in any other academic work, all sources of information used in the paper must be listed (not only the peer-reviewed papers) using APA style.
6.4 Student Proficiency in the Language of Instruction (SPLI)
Student proficiency in the language of instruction is the ability to write, read, speak, and listen in order to communicate effectively at the college level, within and across disciplines. SPLI may also require discipline-specific vocabulary, documentation, and communication skills. An assessment of language skills must account for a minimum of 10% of any take-home written assignments or oral presentations in which English is the language of expression.
7. Student Resources & Expectations
7.1 Peer Tutoring
Free Drop-in Peer Tutoring Service for Social Science and Commerce Students
Get help with your Social Science, Commerce and Methodology courses. Whether it be to understand course content, search and read scholarly texts, write academic papers, cite your sources properly or any other questions you may have, the Peer Tutors are here to help. To see the schedule and connect with a Peer Tutor go to:
https://www.vaniercollege.qc.ca/social-science/resource-center/
7.2 TASC Writing Centre
Teacher Provided Resource Service for RM/IP Students
The Writing Centre's writing consultants (Vanier teachers) are available for online assistance with and feedback on all of your written assignments or essays. For information on how to work with a writing consultant or to see the schedule, visit:
https://www.vaniercollege.qc.ca/learning-commons/writing-centre/
You can access a series of short PowerPoint videos explaining different aspects of APA with examples (plagiarism, in-text citations, references, paraphrasing and quoting), along with some other information about referencing here:
https://www.vaniercollege.qc.ca/learning-commons/plagarism-citing-sources/
For more information about Academic Integrity in general:
https://www.vaniercollege.qc.ca/learning-commons/academic-integrity/