Methods for Collecting Data
Why Should I Care?
The scientific method depends on the quality of data that is collected. How you measure phenomena is really important if you want your analysis and conclusions to be credible.
There are actually several techniques, or research methods, for collecting data. Each method has its advantages and disadvantages, and its important to understand this because it will affect your conclusions. If a scientist wants to be respected and considered, they must be careful to use the correct research method, and to use it well. If not, the knowledge gathered in the research process will be useless, and maybe even harmful.
Definitions
Research Method: A convention to use certain data collection instruments in specific ways to observe phenomena related to human characteristics, production, behaviour, and interaction. The method includes identifying relevant variables, establishing a research question, and defining how to measure the variables.
Data collection instrument: A tool used to collect data, such as a questionnaire, an interview, a laboratory, note-taking, and audio-visual recordings. We also include the observation of artefacts, landscape, and the physical world, as well as the analysis of human production such as media, and art.
Social Survey: a research technique that obtains information from a sample of individuals by asking questions and analyzing the responses
Experiment: A study where techniques are used to isolate, control, and manipulate the major variables in a hypothesis.
Field Work: Research that involves studying social phenomena as they occur in the real world, naturally, without intervention.
Unobtrusive Measurement: The use of physical evidence, nonparticipant observations, and archival or documentary evidence without the knowledge of participants.
Content Analysis: The systematic analysis of ideas, themes, images, etc. in media.
Available Data: The use of data which has already been collected by another group, such as a dataset from another scientist, from a governmental agency, a private research firm, a corporation, or a public organization.
Case Study: Research focussed on one case of interest that is studied in great detail.
What are the Data Collection Methods? What are Data Collection Tools?
1. Survey Questionnaire / Interview
2. Experiment Laboratory / Questionnaire / Interview / Recordings
3. Field Work Recordings / Interview / Artefacts
4. Unobtrusive Measurement Landscape / Artefacts
5. Content Analysis Documentation / Media
6. Available Data No new collection
Objects of Measurement
Some methods are better suited for specific variables (in grey). This is for indication only. Each research project is different and may use any of the methods as seen fit.
Type of Object Example Survey Experi-ment Field Work Unobt. Meas. Content Analysis
Personal Characteristic Hair colour
Socio-Demographic Characteristic Religion
Opinion Politics
Motivations Murder Interview
Ideology Philosophy
Biases / Prejudice Discrimination
Preferences Marketing
Personal History / Background Genealogy
Family Dynamics Violence
Cultural History Settlement
Perception / Self-Perception Anxiety
Aptitude /Ability High jump
Behaviour Funny
Level of Knowledge Methods test