Full List of Masterclass Videos
Full List of Masterclass Videos
https://www.youtube.com/@MadSkillsMasterclass
Introduction
1:53 Ignite Your Mad Skills From Case Flops to Podium Domination
That’s not failure. That’s your wake-up call. I’m Cam Welsh, Emeritus Professor at Haskayne School of Business. For 20+ years, I’ve coached 302 case teams to 180+ podium finishes. The difference between the teams that win and the ones that flop? They stop dodging real feedback and start building the mad skills that matter. This is the official channel trailer for Discover Your Mad Skills Masterclasses. Here’s what you’ll get: step-by-step frameworks that nail presentation skill…
Case Solution Mastery: The Complete Step-by-Step Framework
3:47 Good to Winning: How to Turn a Solid Case Solution into a Podium-Winning One
Most teams build decent case solutions, but only a few turn them into podium winners. In this overview video, Coach Cam Welsh walks you through the exact framework he’s used to coach 302 Haskayne case teams to 180+ podium finishes. You’ll see the full process from start to finish: Setting the stage with a powerful title slide and audience positioning, Engaging judges early with executive summaries and the SCQA structure, Building a well-defended, realistic, and implementable solution with strong…
6:22 Feedback as Fuel: The Coachability Mindset That Built 180+ Podium Teams
Over 20+ years coaching 302 Haskayne case teams to 180+ podium finishes, I've seen one trait separate winners from the pack: raw coachability. This is Masterclass #1 in the Unbarred Masterclasses series –Case-Solution Mastery: The Complete Step-by-Step Framework. Learn why top performers treat feedback like rocket fuel, not a personal attack. We break down: • The top learner cycle: Practice → Get hit with candour → Implement fast → Reflect → Repeat • Core traits that fuel transformation: Humility…
3:18 Stop Losing Judges in the First 30 Seconds: Nail Your Case Opening
Ready to stop losing judges in the first 30 seconds of your case presentation? In this Discover Your Mad Skills Masterclass, Coach Cam Welsh reveals the exact opening framework that powered 302 Haskayne case teams to 180+ podium finishes over 20+ years. You’ll learn: • How to build a powerful title slide that instantly positions you and defines the audience’s role • Crafting short, sharp stories that create real personal or emotional connection • Delivering a crisp executive summary that gives…
3:24 Case Analysis That Actually Wins: Build Bulletproof Support for Your Recommendation
Most teams do analysis wrong. They dump every fact onto slides, throw in a laundry-list SWOT, and hope the judges are impressed. Then they wonder why their recommendation falls flat. In Masterclass #3 of the Discover Your Mad Skills series, Coach Cam Welsh reveals the exact analysis framework he’s used to coach 302 Haskayne case teams to 180+ podium finishes. You’ll learn how to: • Understand the real business the company is in (not what it seems on the surface) • Build strong context and…
3:54 Alternatives That Win MECE Options + Decision Criteria That Make Your Recommendation Obvious
Most teams throw out random alternatives and pick one because it “feels right.” Then they wonder why their recommendation feels weak, and judges aren’t convinced. In Masterclass #4 of the Discover Your Mad Skills series, Coach Cam Welsh gives you the exact framework he’s used to coach 302 Haskayne case teams to 180+ podium finishes. You’ll learn: How to develop realistic, MECE (Mutually Exclusive, Collectively Exhaustive) alternatives. Why you should never use the “sandwich method” of including…
3:45 Recommendation & Implementation That Seals the Win: Make It Realistic, Visual & Unforgettable
Most teams rush through the recommendation and implementation; they say “we recommend X” and throw up a vague timeline. Then they wonder why judges score this section low, even when the rest of the case was strong. In Masterclass #5 of the Discover Your Mad Skills series, Coach Cam Welsh shows you exactly how to close strong and make your recommendation feel inevitable. You’ll learn: How to detail the decision and reinforce it with financials (one-time + ongoing costs, best/expected/worst case…
2:32 The Perfect Close Wrap Up Strong, Re-Engage Your Audience & Control the Q&A
Most teams end their case presentation with a flat “Thank you, any questions?” slide and immediately lose all the energy they built. In Masterclass #6 of the Discover Your Mad Skills series, Coach Cam Welsh shows you how to finish strong so you leave the room (or judges) excited and ready for Q&A. You’ll learn: How to close the story circle and reconnect to the emotional or personal hook from your opening. Why you must end on high energy and benefits, not with a boring thank-you slide. How to…
2:40 Master the Q&A: Never Lose Points in the Scariest Part of Your Case Presentation
Q&A is the scariest part of any case competition for most teams, and it’s where many lose podium spots. In Masterclass #7 of the Discover Your Mad Skills series, Coach Cam Welsh shares the exact 3-rule system he’s taught for 20+ years to turn Q&A from a danger zone into a strength. You’ll learn: The 3 unbreakable Q&A rules: Answer the question asked, never contradict your presentation, never add on to a teammate’s answer. How to actively manage the Q&A so you answer as many questions as possible…
Most teams either ignore risks or throw in a generic “we’ll monitor it” slide at the end — and judges immediately spot the weakness. In this first bonus masterclass, Coach Cam Welsh shows you the smarter approach: treat risks as part of your analysis and mitigations as part of your implementation…
Many teams lose points at the end of their case presentation by dumping “future considerations” or out-of-the-box ideas that confuse the judges and muddy their main recommendation. In Bonus Masterclass #2, Coach Cam Welsh shows you exactly how to present future considerations clearly, so they add value instead of hurting your scorecard. You’ll learn: • What future considerations really are (high-level suggestions beyond the scope of your current solution) • Why presenting them near the end often…
Case-Solving Toolkit: Frameworks, Analysis & Essential Skills
3:41 Where Do We Even Start: The Steps to Solve a Case
One of the most common questions I get when coaching case teams is: “Where do we even start when we open the case?” In this first Tools & Skills Masterclass, Coach Cam Welsh walks you through the exact repeatable process he expects every team to follow, the same structured sequence behind 302 Haskayne teams earning 180+ podium finishes. You’ll learn the 4 clear steps: • Step 1: Individual positioning and gut feel (audience, role, real business, key issues) • Step 2: Team alignment on position…
2:51 How to Read a Case the Right Way: Stop Wasting Time and Start Seeing What Matters
One of the most common questions I get is: “How do I even start reading the case?” In this Tools & Skills Masterclass, Coach Cam Welsh breaks down the typical case structure and shows you the smart way to read it so you don’t waste time and immediately spot what matters for your solution. You’ll learn: • The standard layout of most cases (Introduction, Background & History, Main Content, Summary, Appendices/Exhibits) • How to use the introduction to determine positioning and audience • Why the…
2:44 How to Do Smart Case Research Pre-Competition, During the Case & Using AI Effectively
One of the biggest differentiators between good teams and podium-winning teams is how they approach research. In this Tools & Skills Masterclass, Coach Cam Welsh shares the exact research process he’s used to coach 302 Haskayne case teams to 180+ podium finishes. You’ll learn: • Pre-competition research: Industry financials, typical budgets, wages, equity/debt ratios, regional/country cultural insights, and building your personal tool belt • During the case timeline: How to assign research…
2:22 How to Use AI Responsibly in Case Competitions: Don’t Let It Replace Your Thinking
AI is changing case competitions fast, but most teams still treat it as an all-or-nothing decision and end up misusing it. In this Tools & Skills Masterclass, Coach Cam Welsh (who sits on multiple global competition advisory boards) shares his practical framework for using AI responsibly while staying true to the competition’s learning goals and your own development. You’ll learn: • How to align AI use with your team’s and coach’s goals (personal development vs. winning) • Where AI shines…
3:12 Stop Presenting Laundry List SWOTs: Turn SWOT into Real Insights That Support Your Solution
One of my biggest pet peeves when coaching case teams is how most people present SWOT analysis. They dump a laundry list of strengths, weaknesses, opportunities, and threats onto a slide and think they’re done. Judges hate it, and it adds zero value to your solution. In this Tools & Skills Masterclass, Coach Cam Welsh shows you how the winning teams use SWOT not as a data dump, but as a powerful tool to generate real insights that directly support their alternatives and recommendations…
2:52 Stop Listing PESTLE Factors: Turn PESTLE into Real Insights That Deepen Your Analysis
Most teams treat PESTLE like SWOT; they create a laundry list of Political, Economic, Social, Technological, Legal, and Environmental factors and think they’re done. That adds almost no value. In this Tools & Skills Masterclass, Coach Cam Welsh shows you how to turn PESTLE into connected, insights-based analysis that strengthens your context, problem statement, and solution. You’ll learn: • The six PESTLE categories and what belongs in each (with clear definitions) • How to move from raw facts…
2:20 Core Competencies: The Most Underused Tool in Case Competitions
Most teams mention core competencies in passing or ignore them completely. That’s a missed opportunity. In this Tools & Skills Masterclass, Coach Cam Welsh shows you how to identify, leverage, and present core competencies so they strengthen your solution and make your recommendation more convincing. You’ll learn: • How to define the capabilities that truly distinguish the company from its competitors • Why core competencies must tie back to “What business is the company really in?” and “How…
3:01 Turn Your SWOT into Strategic Alternatives: The TOWS Method That Actually Builds Solutions
Most teams treat SWOT as a simple laundry list and stop there. The winning teams go further; they turn SWOT into concrete strategic alternatives using the TOWS method. In this Tools & Skills Masterclass, Coach Cam Welsh shows you exactly how to convert your SWOT analysis into actionable strategies that directly feed your alternatives and final recommendation. You’ll learn: • How to combine Strengths + Opportunities, Strengths + Threats, Weaknesses + Opportunities, and Weaknesses + Threats…
2:09 Value Chain Analysis: The Underused Tool That Reveals How to Improve Your Client’s Operations
Most teams barely mention the value chain or skip it entirely. That’s a missed opportunity to show deep understanding of how the organisation actually works. In this Tools & Skills Masterclass, Coach Cam Welsh explains how to use the Value Chain to break down the client’s operations, identify improvement opportunities, and build a more comprehensive, realistic solution. You’ll learn: • The structure of a traditional value chain (support activities vs. primary/core activities) • How to map in…
2:25 Stakeholder Analysis: The Often Ignored Tool That Makes Your Solution More Credible and Ethical
Many teams mention stakeholders in passing or skip them entirely. That’s a mistake, especially in ethics or strategy cases. In this Tools & Skills Masterclass, Coach Cam Welsh shows you how to use stakeholder analysis to make your solution more realistic, credible, and client-focused. You’ll learn: • Why stakeholder concerns matter and how they connect to your recommendation • How to build a simple stakeholder grid (importance vs. concerns vs. implications for your solution) • Alternative…
2:35 Porter’s Five Forces: The Tool That Reveals Industry Dynamics and Strengthens Your Strategy
Most teams treat Porter’s Five Forces like a checklist; they list the five forces and stop there. That adds little value to your analysis or recommendation. In this Tools & Skills Masterclass, Coach Cam Welsh shows you how to use Porter’s Five Forces properly: to understand the client’s industry position, uncover insights, and build a stronger, more strategic solution. You’ll learn: • The five forces (Rivalry among competitors, Buyer power, Supplier power, Threat of substitutes, Threat of new…
2:35 Competitive Landscape Maps Visually Show Where Your Client Stands and Where It’s Going
Most teams talk about competitors in vague terms. The best teams use Competitive Landscape Maps to visually show exactly where their client stands today versus competitors and where the recommended solution will move them. In this Tools & Skills Masterclass, Coach Cam Welsh demonstrates how to build simple but powerful competitive landscape maps that make your strategic positioning crystal clear to judges. You’ll learn: • How to choose the two most important critical success factors for the…
2:27 Decision Matrix Show Judges Exactly How You Made Your Recommendation
Most teams state their recommendation without clearly showing how they arrived at it. Judges are left guessing whether you really evaluated the options. In this Tools & Skills Masterclass, Coach Cam Welsh teaches you how to use a Decision Matrix to make your decision-making process transparent, credible, and easy for judges to follow. You’ll learn: • How to build a clean decision matrix with alternatives across the top and decision criteria down the side • Why binary (yes/no or go/no-go) score…
2:37 Decision Trees Visually Show Your Strategic Choices and Why You Chose Them
Most teams simply state their recommendation without clearly showing the thought process behind it. Judges are left wondering why you picked that option over others. In this Tools & Skills Masterclass, Coach Cam Welsh demonstrates how to use Decision Trees to make your strategic decision-making visible, logical, and persuasive. You’ll learn: • How to build a clean decision tree with the main strategic question at the top • Why you should put your chosen decision first and then explain why the…
2:32 Build a Clear Thinking Pyramid: The Minto Pyramid Principle for Case Solutions
Most teams present scattered ideas and hope the judges connect the dots. The best teams use the Pyramid Principle to create clear, logical, persuasive communication. In this Tools & Skills Masterclass, Coach Cam Welsh teaches you how to build a mental (and presentation) pyramid using the Minto Pyramid Principle, the same structure top consultants use. You’ll learn: • The structure: Governing Thought (the elevator pitch) at the top, followed by Key Messages, supported by Evidence and Details…
3:28 Business Model Canvas & Lean Canvas: Visualise, Align, and Strengthen Your Case Solution
Most teams jump straight into solutions without clearly mapping how the business creates, delivers, and captures value. The result is often a disconnected or unconvincing recommendation. In this Tools & Skills Masterclass, Coach Cam Welsh shows you how to use the Business Model Canvas (and its Lean adaptation) to visualise the nine key building blocks of any business model in one page. Business Model Canvas Creative Commons Attribution: “Business Model Canvas" by Alexander Osterwalder, Strategy…
2:18 Personas & Customer Journeys Bring the Human Side into Your Case Solution
Most teams focus on numbers and strategy but forget the human side the actual customers and stakeholders who will experience the solution. In this Tools & Skills Masterclass, Coach Cam Welsh shows you how to use Personas and Customer/Product Journeys to make your analysis more relatable, your solution more realistic, and your presentation more persuasive to judges. You’ll learn: • How to create realistic personas (name, demographics, interests, brand loyalty, cultural fit) • Why you can (and…
2:31 Strategic Planning for Case Solutions: Build a Clear, Phased Strategy That Wins
Most teams present tactics but fail to show a coherent strategic plan. Judges notice, and it costs points. In this Tools & Skills Masterclass, Coach Cam Welsh explains how to build and present a strong strategic plan that ties your analysis, recommendation, and implementation together. You’ll learn: • The definition of strategy vs. tactics and why they must work hand-in-hand • The three types of strategy: Business, Operational, and Transformational • How to consider all stakeholders (employee…
2:19 Mock-ups: The Powerful Visual Tool That Makes Your Solution Memorable and Easy to Envision
Most teams describe their solutions in words and hope judges can picture them. The best teams use mock-ups to make their ideas visual, concrete, and memorable. In this Tools & Skills Masterclass, Coach Cam Welsh shows you how to create simple but powerful mock-ups that help judges instantly envision what your solution looks like. You’ll learn: • What mock-ups are and why they’re such a strong differentiator in case competitions • How to mock-up dashboards, marketing campaigns, Instagram…
Most teams present a great strategic recommendation but forget the hardest part: getting people to adopt and execute the change. Judges notice, and it hurts your score. In this Tools & Skills Masterclass, Coach Cam Welsh shows you how to build a realistic change management plan alongside your strategy and implementation. You’ll learn: • The “Trough of Despair” and how to shorten the productivity dip during change • The SARAH model (Shock, Anger, Resistance, Acceptance, Healing) and…
Case Presentation Mastery: Decks, Presentations & Communication
2:30 Presentation Tips That Actually Work: Body Language, Warmth, and Authenticity
Most teams focus on content but forget that how you deliver it matters just as much, sometimes more. In this Case Presentation Mastery masterclass, Coach Cam Welsh shares practical, research-backed presentation tips to help you communicate effectively, stay compelling, and connect with your audience whether in-person or virtual. You’ll learn: • Why body language is more impactful than words and how to align it with your message • The power of warmth and smiling (it’s contagious and boosts…
2:25 Slide Deck Tips That Make Your Case Presentation Professional and Persuasive
Most teams create slide decks that are cluttered, wordy, and hard to follow. The result? Judges lose interest, and your strong analysis gets lost. In this Case Presentation Mastery masterclass, Coach Cam Welsh shares practical, battle-tested slide deck tips to help you build professional, audience-friendly decks that support your message instead of fighting it. You’ll learn: • How to create a logical narrative structure with clear takeaway messages on every slide • The importance of simple…
2:39 How to Deliver a 1% Presentation Plan, Practice, and Perform with Confidence
Delivering a great case presentation isn’t about perfection; it’s about connection, clarity, and confidence. In this Case Presentation Mastery masterclass, Coach Cam Welsh breaks down the three essential steps to deliver a standout presentation: Plan, Practice, and Perform. You’ll learn: • How to plan with the audience in mind, create a strong call to action, and use storytelling frameworks like “What, So What, Now What” • The power of emotion first, logic second, and why a strong start and…
2:51 How to Make Your Case Presentation More Conversational (Even When It’s One Way)
Most case presentations feel like a one-way monologue. Judges sit passively, and important ideas get lost. In this Case Presentation Mastery masterclass, Coach Cam Welsh shares practical ways to make your presentation feel more conversational even when the format is strictly one-way. You’ll learn: • Why conversational presentations drive higher engagement, better retention, and stronger connections • How to use audience awareness, authentic voice, strategic questions, and deliberate pauses…
2:06 Effective Speaking Strategies: 10 Practical Techniques to Deliver a Memorable Case Presentation
Delivering a strong case presentation is about more than content; it’s about connection, confidence, and keeping the audience engaged. In this Case Presentation Mastery masterclass, Coach Cam Welsh shares 10 practical, battle-tested speaking strategies that help you turn a standard monologue into a memorable, impactful delivery. You’ll learn: • The Rule of Five for building audience connection through eye contact • Power Pauses to let key messages land and encourage thinking • The Rule of Threes…
1:58 Make Them Take Note: 7 Techniques to Deliver Presentations People Actually Remember
Most case presentations are quickly forgotten by judges. The best ones make people take note — and advocate for your solution in deliberations. In this Case Presentation Mastery masterclass, Coach Cam Welsh shares 7 practical techniques from the "Make Them Take Note" framework to help your presentation stand out and stick. You’ll learn: • Start with a tremendous whack — open with a bold, surprising statement • Say something Xable, create short, memorable, atomic statements • Build clear structure…
2:25 Storytelling with the 5 P’s: Build a Memorable Case Presentation
Most case presentations feel like dry data dumps. The best ones tell a story that judges remember and want to defend. In this Case Presentation Mastery masterclass, Coach Cam Welsh introduces the Five P’s, a practical framework to build a strong, engaging story in your case presentation: People, Place, Pictures, Personal, and Platform. You’ll learn: • People: Introduce yourself, your audience, customers/consumers (personas), and employees • Place: Define the organisational ecosystem, geography…
Most case presentations feel like dry data dumps. The winning ones tell a story that creates emotional connection, builds trust, and makes judges want to advocate for your solution. In this Case Presentation Mastery masterclass, Coach Cam Welsh explains how to craft a compelling story for your case presentation one that stands out in a long day of pitches and helps judges remember you during deliberations. You’ll learn: • What good stories provide: emotional connection, deeper engagement…
2:39 Building Better Slide Decks: 9 Practical Rules for Professional, Visual Case Presentations
Most case slide decks are cluttered, wordy, and distracting. The best decks are clean, visual, and support your story instead of competing with it. In this Case Presentation Mastery masterclass, Coach Cam Welsh shares 9 practical, timeless rules for building professional, aesthetically pleasing slide decks that help you win. You’ll learn: • Keep it simple: less text, fewer bullets, more visuals so the audience listens to you • Use high-quality graphics and appropriate charts, highlight trends…
2:22 How to Make Financials and Implementation Visual in Your Case Deck
Most teams overload slides with dense financial tables and wordy implementation plans. Judges get lost, and your strong analysis disappears. In this Case Presentation Mastery masterclass, Coach Cam Welsh shows you exactly how to turn complex financial data and implementation plans into clean, visual…
Case Finances & Excel Mastery: Turn Numbers into Compelling Insights
2:39 Financial Analysis in Cases: Situation Review, Modelling, and Sensitivity
Most teams dump financial statements or vague ratios without clear insight. Judges want to see you understand the current situation, model the impact of your solution, and test its robustness. In this Case Finances & Excel Mastery masterclass, Coach Cam Welsh walks through exactly what a strong financial analysis should look like in a case presentation. You’ll learn: • Situation Analysis: Review statements for big changes, use horizontal/trend/vertical analysis, ratios for profitability, liquidity…
2:39 Situational Financial Analysis Ratios, Solvency, Efficiency & Leverage
Most teams skim financial statements and jump straight to “the solution will improve profit.” Judges want to see you understand the current financial health first. In this Case Finances & Excel Mastery masterclass, Coach Cam Welsh walks through a clear situational financial analysis framework using key ratios and comparisons. You’ll learn: • How to spot big changes in the statements and use horizontal, trend, and vertical analysis • Profitability ratios (margins, ROA, ROE) and why the…
2:43 Comparative Financial Analysis: Historical vs Industry Benchmarks, Debt vs Equity, Etc.
Most teams do basic ratio analysis but fail to compare the firm historically and against industry peers. This leaves a huge gap in understanding. In this Case Finances & Excel Mastery masterclass, Coach Cam Welsh explains how to perform strong comparative financial analysis — the critical bridge between situational review and credible solution modelling. You’ll learn: • Horizontal, trend, and vertical analysis + converting statements to % of sales for clearer trends • The power…
3:00 TAM SAM SOM How to Size Your Market and Turn Numbers into Compelling Insights
Most teams throw out big TAM numbers with no realism. Judges see through it immediately. In this Case Finances & Excel Mastery masterclass, Coach Cam Welsh breaks down the TAM SAM SOM framework, the essential tool for showing investors (and case judges) a realistic, credible market opportunity. You’ll learn: • TAM, Total Addressable Market: What if you captured 100%? (Growth ceiling & worth entering?) • SAM, Serviceable Addressable Market: What you can realistically reach given your capability…
Judges always ask: “What does your recommendation actually cost?” Most teams give vague numbers or unrealistic figures that destroy credibility. In this Case Finances & Excel Mastery masterclass, Coach Cam Welsh shows you how to build and present a believable budget that scales properly and strengthens your entire recommendation. You’ll learn: • Why every recommendation needs a clear budget, especially in case competitions • How to determine the right scale so the project is big enough to…
2:52 Estimation in Case Finances: Quick Market Sizing, Budgeting & Sanity Checks
Most teams wait until the final spreadsheet to discover their numbers are unrealistic. By then, it’s too late. In this Case Finances & Excel Mastery masterclass, Coach Cam Welsh teaches practical estimation techniques to quickly test whether your solution is financially feasible before you invest hours in detailed modelling. You’ll learn: • Why stating clear assumptions and using round numbers is essential for fast estimation • How to build quick market sizing estimates (e.g., daily long…
2:40 Investment Valuation: ROI, NPV, IRR & Sensitivity Analysis
Most teams throw around ROI, NPV, or IRR without showing clear reasoning. Judges notice, and it weakens your recommendation. In this Case Finances & Excel Mastery masterclass, Coach Cam Welsh teaches you how to properly value investments and compare alternatives using the most common financial tools…
2:57 Company Valuation Methods: Asset, Market, Earnings & Cash Flow Approaches
When your recommendation involves buying, selling, or investing in a company (or part of one), judges expect you to show a credible valuation. In this Case Finances & Excel Mastery masterclass, Coach Cam Welsh explains the four main valuation approaches and when to use each, plus practical rules of thumb and key considerations for case competitions. You’ll learn: • Asset-based valuation: Book value, adjusted book value, replacement value, and liquidation value (sets a floor) • Market-based…
2:33 Company Valuation Methods: DCF, Comparables & Precedent Transactions
When your case solution involves valuing a company, judges expect you to show more than one method and clear reasoning. In this Case Finances & Excel Mastery masterclass, Coach Cam Welsh explains the three main valuation approaches used in practice: Discounted Cash Flow (DCF), Comparable Company Analysis, and Precedent Transactions. You’ll learn: • Discounted Cash Flow (DCF): Forward-looking method based on forecasted free cash flows, terminal value, and Weighted Average Cost of Capital (WACC)…
2:29 Excel Formatting for Case Presentations: Make Large Numbers Simple, Clean & Professional
Judges hate slides full of long numbers with too many zeros; they lose focus, and your message gets buried. In this Case Finances & Excel Mastery masterclass, Coach Cam Welsh shows you exactly how to format large financial numbers in Excel, so they become clean, readable, and professional for your case presentations. You’ll learn: • How to turn 90,000 into 90k and 9,090,000 into $9.09M using Custom Number Formatting • The exact custom format codes ($0,"k"; $0.00,,"M") and how to apply them…
4:34 ROI, NPV & IRR in Excel: How to Calculate and Present Them Correctly in Cases
Calculating ROI, NPV, and IRR is essential in case competitions, but many teams make basic mistakes that hurt their credibility. In this Case Finances & Excel Mastery masterclass, Coach Cam Welsh demonstrates exactly how to set up and calculate these key metrics in Excel, including the important differences between regular functions and X-functions (XIRR, XNPV) when you have actual dates. You’ll learn: • ROI calculation: Cumulative vs yearly returns with proper sign handling for the initial…
5:55 Sensitivity Analysis in Excel Data Tables, Scenario Manager & Charts for Cases
Most teams present a single-point NPV or IRR and hope judges accept it. Smart teams show sensitivity worst, base, and best cases to prove their recommendation is robust. In this Case Finances & Excel Mastery masterclass, Coach Cam Welsh demonstrates two powerful Excel tools for sensitivity analysis: two-way Data Tables and Scenario Manager, plus how to visualise the results. You’ll learn: • How to set up a two-way Data Table for discount rate vs growth rate on NPV/XNPV and IRR/XIRR • Using…
Case Solution Mastery: Special Topics – Beyond Financials
Most case teams focus only on financial returns. The strongest teams demonstrate how strong ESG (Environmental, Social, Governance) practices create measurable long-term value. In this Case Solution Mastery: Special Topics – Beyond Financials masterclass, Coach Cam Welsh explores Social Responsibility and ESG, showing how a strong ESG proposition links to superior business performance. You’ll learn: • Carroll’s Pyramid and the Balanced Scorecard as practical frameworks for CSR • Social Return…
Most case teams focus only on profits. The strongest ones demonstrate an understanding of the bigger picture, including the United Nations Sustainable Development Goals (SDGs). In this Special Topics masterclass from the Discover Your Mad Skills Toolkit, Coach Cam Welsh introduces the 17 UN SDGs. It explains why they are increasingly relevant for business strategy, case competitions, and responsible leadership. You’ll learn: • What the SDGs are and how they provide a global framework for sustainable…
Most case teams focus only on financial returns. The strongest ones show how sustainability creates real long-term value for people, planet, and profit. In this Special Topics masterclass from the Discover Your Mad Skills Toolkit, Coach Cam Welsh explores core sustainability frameworks and sustainable finance. You’ll learn: • The Triple Bottom Line (3Ps): People, Planet, Profit and the emerging 4th P: Purpose • The Venn Diagram Model of overlapping economic, social, and environmental goals…
2:49 Not-for-Profit vs Social Enterprises: Understanding the Differences & Trends
Most case teams focus only on traditional for-profit businesses. Stronger solvers understand the full spectrum including Not-for-Profits (NFPs) and Social Enterprises. In this Special Topics masterclass from the Discover Your Mad Skills Toolkit, Coach Cam Welsh explores how NFPs and Social Enterprises differ from for-profits, the concept of Social Profit, and current trends in board leadership and philanthropy. You’ll learn: • Key differences between Not-for-Profit, For-Profit, and Social…
1:53 Business Ethics Why Ethics Matter in Every Case & The Ethics Premium
In case competitions and real business, ethics are not a side issue; they are central to credible recommendations and long-term value creation. In this Special Topics masterclass from the Discover Your Mad Skills Toolkit, Coach Cam Welsh explores why business ethics must be applied to every case, the 2019 US Business Roundtable redefinition of corporate purpose (stakeholder capitalism), and the proven “Ethics Premium.” You’ll learn: • The Business Roundtable’s commitment to delivering value…
1:58 Implicit Bias in the Workplace: How to Recognise It and Build Belonging
We all have unconscious biases that affect decisions in hiring, promotions, and team dynamics. The best leaders and case solvers actively work to recognise and mitigate them. In this Special Topics masterclass from the Discover Your Mad Skills Toolkit, Coach Cam Welsh explores implicit bias, its real-world impact, and practical steps to foster inclusive belonging in organisations. You’ll learn: • What implicit bias is and how it shows up (e.g., orchestra auditions, Amazon’s biased AI hiring to…
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