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10.6 Ethical Considerations in New Product Development
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss violations of ...
10.5 Stages in the Consumer Adoption Process for New Products
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe the stages in...
10.4 Factors Contributing to the Success or Failure of New Products
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify and discuss f...
10.3 The Use of Metrics in Evaluating New Products
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Explain the importance...
10.2 Stages of the New Product Development Process
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the stages of...
10.1 New Products from a Customer’s Perspective
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define a new product. ...
In the Spotlight
Figure 10.1 A new product’s success is dependent on the product development cycle and why con...
References
1. “Compare Bikes: Which One Is Right for You?,” Peloton, accessed February 1, 2022, https:...
Closing Company Case
Ramblewood In 2018, husband and wife duo Zach and Riley McDonald began getting a flood of requ...
Marketing Plan Exercise
Complete the following information about the company and products/services you chose to focus on ...
What Do Marketers Do?
A product manager is the keeper of a brand. Their job is to develop the product strategy—the what...
Building Your Personal Brand
Can you honestly say that you “own” who you are? Do your habits and mannerisms belong to you? Are...
Critical Thinking Exercises
1. Brainstorm purchases that you have made this week. Classify each into convenience produc...
Applied Marketing Knowledge: Discussion Questions
1. Think of a product that you have used recently. What are the core, actual, and augmented...
Key Terms
actual product product available for purchase augmented product product having unseen aspects ...
Chapter Summary
Products are the consumer offering. They are the reason that the customer is making a value excha...
9.9 Ethical Issues in Packaging
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Explain ethical issues...
9.8 Environmental Concerns Regarding Packaging
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe environmental...
9.7 Creating Value through Packaging and Labeling
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe how an organi...
9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify branding stra...