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Introduction to Promotion
Introduction to Promotion What you’ll learn to do: explain how organizations use integrated mark...
Introduction to Place
Introduction to Place What you’ll learn to do: explain common product distribution strategies an...
Introduction to Price
Introduction to Price What you’ll learn to do: explain common pricing strategies and how organiz...
Putting it Together
Putting It Together: Marketing Mix Synthesis In this module you have seen how bus...
Introduction to Business Tools
Top Business Frameworks Business frameworks are practical tools that can assist with problem-so...
PESTEL Analysis
A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool use...
Porter's 5 Forces
Porter’s Five Forces analysis is a framework that helps analyze the level of competition within a...
BCG Growth-Share Matrix
BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Bost...
Business Model Canvas
The business model canvas is a great tool to help you understand a business model in a straightfo...
SWOT Analysis
SWOT Analysis (also known as SWOT Matrix) is a business framework that helps assessing a wide var...
Value Chain Analysis
A company is in essence a collection of activities that are performed to design, produce, market,...
Product-Life-Cycle (PLC)
The Product Life Cycle (PLC) is a marketing framework that helps visualizing and understanding th...
Introduction to Economics
Introduction to What Is Economics? What you’ll learn to do: explain what economics is and why it...
Introduction to Economic Systems
Introduction to Economic Systems What you’ll learn to do: describe and differentiate between maj...
Introduction to the Health of the Economy
Introduction to the Health of the Economy What you’ll learn to do: describe how economists evalu...
Introduction to Economic Stages
Introduction to Economic Stages What you’ll learn to do: identify and explain the four stages of...
Putting it Together
Putting It Together: Economic Environment Synthesis In this module, you learned a...
Case Template
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The Case of the COVID-19 Budget
Macroeconomic Policy - Fiscal and Monetary Policy Introduction In 2020-21, the liberal Trudeau ...
The Case of Beer
The Science of Economies - Important Economic Terms Introduction Beer is beer, right? Well, tha...