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Introduction to Sole Proprietorships What you’ll learn to do: discuss the advantages and disadva...

Introduction to Partnerships What you’ll learn to do: discuss the advantages and disadvantages o...

Introduction to Corporations What you’ll learn to do: discuss the advantages and disadvantages o...

Introduction to Hybrid Forms of Ownership What you’ll learn to do: discuss the advantages and di...

Introduction to Franchises What you’ll learn to do: discuss the advantages and disadvantages of ...

Introduction to Mergers and Acquisitions What you’ll learn to do: describe the two types of merg...

Putting It Together: Business Ownership Synthesis Now that you have come to the e...

Introduction to Promotion What you’ll learn to do: explain how organizations use integrated mark...

Introduction to Place What you’ll learn to do: explain common product distribution strategies an...

Introduction to Price What you’ll learn to do: explain common pricing strategies and how organiz...

Putting It Together: Marketing Mix Synthesis In this module you have seen how bus...

Top Business Frameworks  Business frameworks are practical tools that can assist with problem-so...

A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool use...

Porter’s Five Forces analysis is a framework that helps analyze the level of competition within a...

BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Bost...

The business model canvas is a great tool to help you understand a business model in a straightfo...

SWOT Analysis (also known as SWOT Matrix) is a business framework that helps assessing a wide var...

A company is in essence a collection of activities that are performed to design, produce, market,...

The Product Life Cycle (PLC) is a marketing framework that helps visualizing and understanding th...

Introduction to What Is Economics? What you’ll learn to do: explain what economics is and why it...