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PART XIV: The Mad Skills Practice System Knowing the framework isn't enough. You have to practice using it. The objective of practice is not perfection. It is repeated recovery and improvement. Practice 1: Decipher the Case Take a case and give yourself 10 ...

Closing Reflections: Does this Decision Create Enough Value? The financial work in a case should ultimately answer one question: Does this decision create enough value to justify taking the risk? You began this section by understanding the organisation's fina...

Chapter 6: Financial Estimation - Making Smart Assumptions Under Pressure Video: Estimation in Case Finances: Quick Market Sizing, Budgeting & Sanity Checks Learning Objectives By the end of this chapter, you should be able to: understand the role of e...

 - Connecting Strategy to Financial Reality Video: How to Build a Realistic Budget in Case Presentations – Scale, One-Time vs Ongoing, and Credibility Learning Objectives By the end of this chapter, you should be able to: understand the purpose of impl...

Chapter 3: Ratio Analysis - Measuring Financial Performance Video: Situational Financial Analysis Ratios, Solvency, Efficiency & Leverage Learning Objectives By the end of this chapter, you should be able to: explain the purpose of financial ratios calc...

Chapter 4: Comparative Analysis - Finding Meaning Through Comparison Video: Comparative Financial Analysis: Historical vs Industry Benchmarks, Debt vs Equity, Etc Learning Objectives By the end of this chapter, you should be able to: understand the pur...

Chapter 1: Why Financial Analysis Matters Learning Objectives By the end of this chapter, you should be able to: understand why financial analysis is expected in most business cases distinguish financial reporting from financial decision-making recognis...

Chapter 2: Understanding Financial Statements - Reading the Story Behind the Numbers Learning Objectives By the end of this chapter, you should be able to: understand the purpose of the three primary financial statements explain how the income statement,...

Part IV Closing: Reflecting on The Tools & Uncertainty Financial analysis is ultimately not about Excel. Excel is a tool. ROI is a tool. NPV is a tool. IRR is a tool. Sensitivity analysis is a tool. Scenario analysis is a tool. Their real purpose i...

PART IV: Investment Decision Making - From Financial Impact to Investment Choice Video: Investment Valuation: ROI, NPV, IRR & Sensitivity Analysis Video: ROI, NPV & IRR in Excel: How to Calculate and Present Them Correctly in Cases Video: Sensitivity Analys...

Series Preface This series of manuals represents an attempt to capture and organise more than 20 years of experience coaching case-solving teams at regional, national, and international competitions. Over those two decades, I have had the opportunity to coac...

Part I: Structure and Frameworks for Winning Case-Solving Solutions Part I: Structure and Frameworks for Winning Case-Solving Solutions Part II: Building Decks, Communication & Effective Speaking Part II: Building Decks, Communication & Effective Speaki...

How to Use This Manual The first Discover Your Mad Skills Masterclass Manual focused on solving the case: deciphering the problem, conducting analysis, developing alternatives, making a recommendation, and determining how to implement it. This second manual f...

About the Author Cam Welsh is an award-winning educator, executive coach, and one of Canada's most experienced case competition coaches. Over the past two decades, he has coached and mentored more than 300 business case competition teams at the undergraduate,...

Series Preface This series of manuals represents an attempt to capture and organise more than 20 years of experience coaching case-solving teams at regional, national, and international competitions. Over those two decades, I have had the opportunity to coac...

Introduction You can have the best analysis in the competition and still lose. Every year, judges see teams that identify the right problem, develop thoughtful recommendations, complete excellent financial analysis, and build realistic implementation plans. ...

How to Use This Manual Business case-solving competitions are not won by knowing the most frameworks. They are won by knowing: which questions to ask, which problems to solve, which tools to use, which ideas to pursue, and how to turn all of that thinking int...

About the Author Cam Welsh is an award-winning educator, executive coach, and one of Canada's most experienced case competition coaches. Over the past two decades, he has coached and mentored more than 300 business case competition teams at the undergraduate,...

Introduction Every business case begins with uncertainty. You are handed a situation that is incomplete, ambiguous, and often deliberately complex. Some information is important. Some is distracting. Some facts point in different directions. Your challenge is...

Chapter 5: Market Sizing with TAM, SAM and SOM - Estimating the Opportunity Before Building the Solution Video: TAM SAM SOM How to Size Your Market and Turn Numbers into Compelling Insights Learning Objectives By the end of this chapter, you should be able ...