The MAD Skills Toolkit Manuals

These manuals are here to help you on your case-solving adventure! They’ve been created by Cam Welsh in collaboration with Innovatank. Cam is an award-winning educator and coach who has been honoured with the title of Emeritus Professor by the Haskayne School of Business. He is also an executive coach and one of Canada's and the world's most experienced and successful case competition coaches. Over the past two-plus decades, he has coached and mentored more than 300 business case competition teams at undergraduate, graduate, and interdisciplinary levels. His guidance has led to these teams achieving over 180 podium finishes in regional, national, and international competitions.