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Closing Company Case
Publix Founded in 1930, supermarket chain Publix started with one store in Winter Haven, Florida. It now has over 1,200 stores throughout the Southeast. The company was founded on the promise of superior customer service. With unwavering dedication to quali...
Key Terms
accumulating relates to intermediaries buying in bulk from different manufacturers adjusting for discrepancy of assortment occurs when an intermediary buys from manufacturers, then regroups products into different assortments based on what consumers are dem...
References
1. “Outstanding Foods: Taking This Little Pig-Free Bacon Chip to Market,” BeyondBrands, accessed March 27, 2022, https://www.beyondbrands.org/work/outstandingfoods. 2. “Apples,” Agricultural Marketing Resource Center, Iowa State University, ...
Closing Company Case
Global Containers & Custom Packaging Inc. It happens without much thinking—you go online, click on the item, add it to your cart, pay for it, and then wait for it to arrive, usually in just a few days. And although you don’t give it much thought, there is a...
Marketing Plan Exercise
Complete the following information about the company and products/services you chose to focus on as you develop the marketing plan throughout the course. You may need to conduct research in order to obtain necessary information. Instructions: Using the Market...
What Do Marketers Do?
Contact one of the following businesses and ask to speak to a person in the supply chain or logistics department. You might have to go through several people to actually get to the one that can best answer your questions. The goal with this exercise is to ask ...
Building Your Personal Brand
Consider what sustainability and social responsibility mean to you. How do they impact your life and your activities? Is it in a positive, negative, or neutral way? Let this information guide you in creating your authentic self. Develop your awareness of the ...
Critical Thinking Exercises
1. Create a strategy for managing channel conflict within a marketing channel. 2. Considering what we have learned in the last several years about supply chain interruption, along with what we have covered in this chapter, what are some of t...
Applied Marketing Knowledge: Discussion Questions
1. What are the methods used to evaluate channel members? Why is this important? 2. Explain the various forms of marketing systems. What factors go into the decision regarding which system is best suited to the given organization? 3...
Chapter Summary
In this chapter, the functions and benefits of marketing channels are explored. Marketing channels play an important role in moving products from manufacturers to final consumers. Channel members, also known as intermediaries, specialize in specific activities...
References
1. “Number of Active Subscribers of HelloFresh and Blue Apron from 2016 to 2021,” Statista, accessed February 13, 2022, https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/. 2. Tom Ryan, “Does Direct Ma...
17.7 Ethical Issues in Supply Chain Management
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss the issue of the carbon footprint versus the speed of shipping. 2 Discuss the issue of sourcing sustainably. Carbon Footprint versus the Speed of Shipping As companies ...
17.6 Logistics and Its Functions
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define and describe logistics. 2 Explain the functions of logistics. 3 Describe logistics information management. 4 Describe integrated logistics management. 5 Characterize third-pa...
17.5 The Supply Chain and Its Functions
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define supply chain management (SCM). 2 Explain the role of marketing in supply chain management. 3 Describe the various functions of supply chain management. Supply Chain Mana...
17.4 Managing the Distribution Channel
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe how channel members are selected. 2 Explain how channel members are managed and motivated. 3 Discuss how channel conflict is handled. 4 Summarize the metrics used for channe...
17.3 Factors Influencing Channel Choice
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the factors that influence channel choice in distribution. 2 Describe the different types of target market coverage. 3 Discuss the buyer requirements influencing channel choi...
17.2 Types of Marketing Channels
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the types of marketing channels that exist for consumer products. 2 Describe the types of marketing channels that exist for business/industrial products. 3 Discuss vertical, ...
17.1 The Use and Value of Marketing Channels
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe the use of marketing channels. 2 Identify the different types of marketing channels. 3 Discuss how marketing intermediaries add value to products. What Are Marketing C...
In the Spotlight
Figure 17.1 Marketers need to determine distribution strategies that gets their products in the hands of consumers, like the partnership between Whole Foods and Outstanding Foods. (credit: modification of work “Whole Foods Market Full Middle Eastern Food S...
In the Spotlight
Figure 18.1 There are numerous retail and wholesale channels, including brick-and-mortar stores. (credit: modification of work “Athens, Ohio” by Dan Keck/flickr, Public Domain) Chapter Outline 18.1 Retailing and the Role of Retailers in the Distr...