Skip to main content

References

1. “Number of Active Subscribers of HelloFresh and Blue Apron from 2016 to 2021,” Statista, accessed February 13, 2022, https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/.
2. Tom Ryan, “Does Direct Mail or Email Deliver Greater Results for Retailers?,” RetailWire, March 25, 2019, https://retailwire.com/discussion/does-direct-mail-or-email-deliver-greater-results-for-retailers/.
3. Jonathan Z. Zhang, “Why Catalogs Are Making a Comeback,” Harvard Business Review, February 11, 2020, https://hbr.org/2020/02/why-catalogs-are-making-a-comeback.
4. “National Do Not Call Registry FAQs,” Consumer Advice, Federal Trade Commission, May 2021, https://www.consumer.ftc.gov/articles/national-do-not-call-registry-faqs.
5. Anne Stych, “Proactiv Rebrands, Moves from Acne into Other Areas of Skincare,” Bizwomen, American City Business Journals, January 21, 2022, https://www.bizjournals.com/bizwomen/news/latest-news/2022/01/proactiv-rebrands-moves-from-acne-into-other-area.html.
6. “About Us,” MailCon, last modified December 21, 2021, https://mailcon.com/about/.
7. Deyan Georgiev, “67+ Revealing Smartphone Statistics for 2022,” Tech Jury, October 14, 2022, https://techjury.net/blog/smartphone-usage-statistics/#gref
8. CJ Bangah, “What Is on the Horizon for Digital Advertising in 2022 and Beyond?,” LinkedIn, October 22, 2021, https://www.linkedin.com/pulse/what-horizon-digital-advertising-2022-beyond-cj-bangah/.
9. Katrina Kirsch, “The Ultimate List of Email Marketing Stats for 2022,” The HubSpot Marketing Blog, HubSpot, updated January 20, 2022, https://blog.hubspot.com/marketing/email-marketing-stats.
10. Andrea Wildt, “5 Brands Crushing It with Email Marketing and Automation,” The Digital and Email Marketing Blog, Campaign Monitor, May 29, 2019, https://www.campaignmonitor.com/blog/email-marketing/5-brands-crushing-marketing-automation/.
11. “Watch DJ Khaled & How QuickBooks + Mailchimp Help Small Businesses in Super Bowl Campaigns,” Chhattisgarh News, accessed February 13, 2022, https://world360news.com/en/watch-dj-khaled-how-quickbooks-mailchimp-help-small-businesses-super-bowl-campaigns.
12. Adam Hayes, “What Video Marketers Should Know in 2022, according to Wyzowl Research,” The HubSpot Marketing Blog, HubSpot, January 26, 2022, https://blog.hubspot.com/marketing/state-of-video-marketing-new-data.
13. Chris Matyszczyk, “Amazon CEO Jeff Bezos Showed Off His Exciting Vacation on Twitter. What Happened Next Wasn’t Pretty,” Inc., April 23, 2018, https://www.inc.com/chris-matyszczyk/amazon-ceo-jeff-bezos-showed-off-his-exciting-vacation-on-twitter-what-happened-next-wasnt-pretty.html.
14. Mansoor Iqbal, “Facebook Revenue and Usage Statistics (2022),” App Data, Business of Apps, updated January 19, 2022, https://www.businessofapps.com/data/facebook-statistics.
15. Chris Raymond, “So What Do You Think of Facebook Now?,” Consumer Reports, March 15, 2019, https://www.consumerreports.org/social-media/what-do-you-think-of-facebook-now-survey/.
16. Raymond, “What Do You Think?”
17. Dominique Jackson, “Instagram vs. Facebook: Which Is Best for Your Brand’s Strategy?,” Sprout Blog, Sprout Social, June 30, 2019, https://sproutsocial.com/insights/instagram-vs-facebook/.
18. Christina Newberry, “38 LinkedIn Statistics Marketers Should Know in 2021,” Hootsuite, January 12, 2021, https://blog.hootsuite.com/linkedin-statistics-business.
19. “All about Pinterest,” Pinterest Help, Pinterest, accessed February 13, 2022, https://help.pinterest.com/en/guide/all-about-pinterest.
20. “Pinterest Demographics: Find Your Audience,” Pinterest Business, Pinterest, accessed February 13, 2022, https://business.pinterest.com/en/audience/.
21. “Number of Monetizable Daily Active Twitter Users (mDAU) Worldwide from 1st Quarter 2017 to 3rd Quarter 2021,” Statista, accessed February 13, 2022, https://www.statista.com/statistics/970920/monetizable-daily-active-twitter-users-worldwide/.
22. Ying Lin, “10 Twitter Statistics Every Marketer Should Know in 2021 (Infographic),” Oberlo Blog, Oberlo, January 25, 2021, https://www.oberlo.com/blog/twitter-statistics.
23. Damian Radcliffe, “Why Podcasting Is on the Rise: 8 Trends Publishers Cannot Ignore,” What’s New in Publishing, last modified December 17, 2020, https://whatsnewinpublishing.com/why-podcasting-is-on-the-rise-8-trends-publishers-cannot-ignore/.
24. “How Spotify Is Strengthening Our Investment in Podcast Advertising with Acquisition of Megaphone,” For the Record, Spotify, November 10, 2020, https://newsroom.spotify.com/2020-11-10/how-spotify-is-strengthening-our-investment-in-podcast-advertising-with-acquisition-of-megaphone/.
25. “Podcasts and the Next Level of Influence,” Spotify Advertising, Spotify, March 2019, https://ads.spotify.com/en-US/news-and-insights/podcasts-and-the-next-level-of-influence/.
26. Maile McCann, “How Cupshe Built a $150 Million Swimwear Business by Embracing Both DTC and Amazon,” Modern Retail, Digiday Media, August 30, 2021, https://www.modernretail.co/startups/how-cupshe-built-a-150-million-swimwear-business-by-embracing-both-dtc-and-amazon/.
27. Ashley Wilson, “Top Mobile Marketing Challenges and How to Overcome Them,” CRM and Technology Blog, Technology Advisors, June 30, 2021, https://www.techadv.com/blog/top-mobile-marketing-challenges-and-how-overcome-them.
28. Kateryna Hanko, “35+ Must-Know Phone Usage Statistics for 2022,” Clario Blog, Clario Tech, April 8, 2022, https://clario.co/blog/phone-usage-statistics/.
29. “US Mobile Advertising Growth (2019–2024),” Statistics Library, Oberlo, updated February 2022, https://www.oberlo.com/statistics/mobile-advertising-growth.
30. “7 Essential Tips to Creating Mobile Friendly Emails,” The Digital and Email Marketing Blog, Campaign Monitor, May 21, 2019, https://www.campaignmonitor.com/blog/email-marketing/mobile-friendly-email-tips/.
31. Pietro Saccomani, “People Spent 90% of Their Mobile Time Using Apps in 2021,” Mobiloud Blog, MobiLoud, last modified March 1, 2022, https://www.mobiloud.com/blog/mobile-apps-vs-mobile-websites.
32. “National Geographic’s Instagram Accounts Reach 200 Million Followers,” National Geographic Partners, May 28, 2020, https://nationalgeographicpartners.com/2020/05/nat-geo-instagram-accounts-near-200-million-followers/.
33. Tasmin Oxford, “National Geographic Inspires Wanderlust with Its Latest UGC Campaign,” Marketing, Reuters Events, September 17, 2015, https://www.reutersevents.com/marketing/brand-marketing/national-geographic-inspires-wanderlust-its-latest-ugc-campaign.
34. Nat Geo Wild (@natgeowild), “Today is #EndangeredSpeciesDay. Every year on the third Friday in May, #ESDay recognizes and support national efforts to protect our #endangeredspecies,” Instagram photo, May 15, 2015, https://www.instagram.com/p/2uQN2swzXH/.
35. Lance Whitney, “Data Privacy Is a Growing Concern for More Consumers,” TechRepublic, TechnologyAdvice, August 17, 2021, https://www.techrepublic.com/article/data-privacy-is-a-growing-concern-for-more-consumers/.
36. Whitney, “Data Privacy.”
37. David Price, “iOS 15 Latest Version, Problems & New Features for iPhones,” Macworld, August 18, 2022, https://www.macworld.com/article/675711/ios-15-latest-version-problems-new-features-for-iphone.html.
38. Peter Suciu, “There Isn’t Enough Privacy on Social Media and That Is a Real Problem,” Forbes, June 26, 2020, https://www.forbes.com/sites/petersuciu/2020/06/26/there-isnt-enough-privacy-on-social-media-and-that-is-a-real-problem/.
39. “Zoho Privacy Survey Finds 62% of Businesses Aren’t Telling Customers about Third-Party Ad Trackers Collecting Their Data,” Business Wire, December 15, 2020, https://www.businesswire.com/news/home/20201215005426/en/Zoho-Privacy-Survey-Finds-62-of-Businesses-Aren%E2%80%99t-Telling-Customers-About-Third-Party-Ad-Trackers-Collecting-Their-Data.
40. “About iCloud Private Relay,” Apple Support, Apple, July 11, 2022, https://support.apple.com/en-us/HT212614.
41. “What Is Hide My Email?,” Apple Support, Apple, January 31, 2022, https://support.apple.com/en-us/HT210425.
42. Rob Kaczanowski, “How Apple’s Mail Privacy Changes Affect Email Open Tracking,” Postmark Blog, Postmark, November 9, 2021, https://postmarkapp.com/blog/how-apples-mail-privacy-changes-affect-email-open-tracking.
43. Mike Miller, “Publix Supermarket Makes Shopping and Road Tripping a Pleasure,” Florida Back Roads Travel, March 24, 2022, https://www.florida-backroads-travel.com/publix-supermarket.html; Todd Jones, “A Message about Coronavirus (VOVID-19) from Publix CEO Todd Jones,” Publix Press Release, https://corporate.publix.com/newsroom/news-stories/covid-19-message-from-ceo; Russell Redman, “Publix Rolls Out 15-Minute Grocery Delivery via Instacart,” SN Supermarket News, April 28, 2022, https://www.supermarketnews.com/online-retail/publix-rolls-out-15-minute-grocery-delivery-instacart
Citation/Attribution

Want to cite, share, or modify this book? This book uses the Creative Commons Attribution License and you must attribute OpenStax.

Attribution information

  • If you are redistributing all or part of this book in a print format, then you must include on every physical page the following attribution:
    Access for free at https://openstax.org/books/principles-marketing/pages/1-unit-introduction
  • If you are redistributing all or part of this book in a digital format, then you must include on every digital page view the following attribution:
    Access for free at https://openstax.org/books/principles-marketing/pages/1-unit-introduction

Citation information

© Dec 20, 2022 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.

No Comments
Back to top