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5.3 Competitive Analysis
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the elements of a competitive analysis Describe tools you can use to refine and focus your planning (three circles, SWOT, PEST) Recognize social media’s role in saving time...
Introduction
Figure 10.1 Dropbox, founded by Drew Houston and Arash Ferdowsi, has realized unprecedented growth, as the company is valued in the billions of dollars. (credit: modification of “Dropbox” by Ian Lamont/Flickr, CC BY 2.0) Chapter Outline ...
8.1 Entrepreneurial Marketing and the Marketing Mix
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between traditional marketing and entrepreneurial marketing Describe the seven elements of the marketing mix Being a successful entrepreneur often means being able to ...
Introduction
Figure 8.1 Birchbox founders Katia Beauchamp and Hayley Barna have disrupted the beauty and fashion retail industries with their monthly cosmetics sample boxes. (credit: modification of “487908877AP00050_TechCrunch” by TechCrunch/Flickr, CC BY 2.0) ...
10.5 Growth: Signs, Pains, and Cautions
LEARNING OBJECTIVES By the end of this section, you will be able to: Determine the lifecycle of a business Identify strategies to manage the main needs of each lifecycle stage Explain how businesses grow and adapt to changes in their cycles The wo...
10.4 Managing, Following, and Adjusting the Initial Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the difference between a business plan and a lean plan Know how to develop a lean plan quickly and accurately Run the build-measure-learn loop In this chapter, we’ve disc...
10.3 The Challenging Truth about Business Ownership
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the pros and cons of business ownership before you launch Understand current trends in entrepreneurship in the US Determine the challenges women face in entrepreneurship and w...
10.2 Why Early Failure Can Lead to Success Later
LEARNING OBJECTIVES By the end of this section, students will be able to: Determine several reasons for business failure and explore strategies to overcome them Understand the root of fear of failure Learn to spot signs of fear of failure and take step...
10.1 Launching the Imperfect Business: Lean Startup
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe how businesses use lean startup principles to develop products and test markets Identify how the build-measure-learn method helps companies understand what potential customers...
9.4 Developing Startup Financial Statements and Projections
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the three primary financial statements: balance sheet, income statement, and statement of cash flows Understand how financial projections are made and how to use the run rate an...
Introduction
Figure 6.1 Sometimes, navigating from the recognition of an opportunity to overcoming problems in the development of that opportunity can feel like winding through a maze. (credit: modification of “human hand company paper solutions” by “Eluj”/Pixabay, CC0) ...
9.3 Accounting Basics for Entrepreneurs
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the accounting equation and define its parts (assets, liabilities, and equity) Define revenue, expenses, and income Although financing and accounting complement and rely on each o...
9.2 Special Funding Strategies
LEARNING OBJECTIVES By the end of this section, you will be able to: Identify funding strategies used by charitable organizations Describe financing opportunities available to startups Define bootstrapping Describe the advantages and disadvantages of ...
9.1 Overview of Entrepreneurial Finance and Accounting Strategies
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between financing and accounting Describe common financing strategies for different stages of the company lifecycle: personal savings, personal loans, friends and family, c...
Introduction
Figure 9.1 An advertisement showcasing the features of the iBackPack. Chapter Outline 9.1 Overview of Entrepreneurial Finance and Accounting Strategies 9.2 Special Funding Strategies 9.3 Accounting Basics for Entrepreneurs 9.4 De...
6.4 Lean Processes
Portions of the material in this section are based on original work by Geoffrey Graybeal and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innova...
6.3 Design Thinking
Portions of the material in this section are based on original work by Geoffrey Graybeal and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innova...
6.2 Creative Problem-Solving Process
Portions of the material in this section are based on original work by Geoffrey Graybeal and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innova...
6.1 Problem Solving to Find Entrepreneurial Solutions
Portions of the material in this section are based on original work by Geoffrey Graybeal and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innova...
8.2 Market Research, Market Opportunity Recognition, and Target Market
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between primary and secondary market research Define a research goal and the importance of research design Understand how to choose a sample, and collect and analyze data ...