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We’ve seen overwhelming demand for high quality, openly-licensed course materials, including supplemental resources to enrich teaching and learning and to make life easier for instructors. To support this need, we’ve developed and curated facul...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the factors that influence channel choice in distribution. 2 Describe the different types of target market coverage. 3 Discuss the buyer requirements influencing channel choi...

1.  What are the methods used to evaluate channel members? Why is this important? 2.  Explain the various forms of marketing systems. What factors go into the decision regarding which system is best suited to the given organization? 3...

accumulating relates to intermediaries buying in bulk from different manufacturers adjusting for discrepancy of assortment occurs when an intermediary buys from manufacturers, then regroups products into different assortments based on what consumers are dem...

In this chapter, the functions and benefits of marketing channels are explored. Marketing channels play an important role in moving products from manufacturers to final consumers. Channel members, also known as intermediaries, specialize in specific activities...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss the issue of the carbon footprint versus the speed of shipping. 2 Discuss the issue of sourcing sustainably. Carbon Footprint versus the Speed of Shipping As companies ...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define and describe logistics. 2 Explain the functions of logistics. 3 Describe logistics information management. 4 Describe integrated logistics management. 5 Characterize third-pa...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define supply chain management (SCM). 2 Explain the role of marketing in supply chain management. 3 Describe the various functions of supply chain management. Supply Chain Mana...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe how channel members are selected. 2 Explain how channel members are managed and motivated. 3 Discuss how channel conflict is handled. 4 Summarize the metrics used for channe...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the types of marketing channels that exist for consumer products. 2 Describe the types of marketing channels that exist for business/industrial products. 3 Discuss vertical, ...

affiliates people or companies that earn a commission for driving traffic to another person’s or company’s website where they make a purchase blog an online journal of interests, beliefs, and other topics published by a person, a group of people, or an orga...

LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe the use of marketing channels. 2 Identify the different types of marketing channels. 3 Discuss how marketing intermediaries add value to products. What Are Marketing C...

Figure 17.1 Marketers need to determine distribution strategies that gets their products in the hands of consumers, like the partnership between Whole Foods and Outstanding Foods. (credit: modification of work “Whole Foods Market Full Middle Eastern Food S...

1. “Number of Active Subscribers of HelloFresh and Blue Apron from 2016 to 2021,” Statista, accessed February 13, 2022, https://www.statista.com/statistics/947620/meal-kit-companies-number-subscribers-worldwide/. 2. Tom Ryan, “Does Direct Ma...

Publix Founded in 1930, supermarket chain Publix started with one store in Winter Haven, Florida. It now has over 1,200 stores throughout the Southeast. The company was founded on the promise of superior customer service. With unwavering dedication to quali...

Check out the Association of National Advertisers (ANA) website, and scan the wealth of information available. It offers a content library, newsstand, marketing futures, blogs, and podcasts. Throughout this information, you will learn more about many aspects o...

Goal-setting is the development of an action plan designed to motivate and guide an individual, group, or organization to reach a goal. There are several models of goal setting; one of the popular ones is SMART goal-setting. SMART stands for goals that are spe...

1.  Compose a paragraph (150–200 words) using all of the following terms as they relate to direct, online, social media, and mobile marketing. The goal is to prove you understand the meaning of each term. 2.  List the positive and negative val...

1.  The Association of National Marketers (ANA) acquired the Data & Marketing Association (formerly the Direct Marketing Association (DMA)). This organization has several arms. One of them is the dmaconsumers.org. Visit the website, and see what services ...

1.  Create a strategy for managing channel conflict within a marketing channel. 2.  Considering what we have learned in the last several years about supply chain interruption, along with what we have covered in this chapter, what are some of t...