Week 1 - Client & Understanding Marketing Strategy
Session 1 - Open brainstorming on the client 1 - Mismo Bag - Quiet Luxury
Session 2 - Reading - Resources - Marketing Strategy Page 71 from your book
Provide some examples of Marketing Strategy
- Louis Vuitton
- Lora Piana
- Lululemon
- Comparison between the companies
- Exercise in using Porter's Five Forces, Marketing 4 Ps
- Understand the effects of Strategy within Marketing
- Customer Perception Map