Video: Coffee Shop Marketing

Starbucks is a powerful global brand that brings with it a sense of being cool and new. A stodgy coffeeshop brand in the United Kingdom had to find a different value proposition to convince coffee drinkers that they were worth another try. Watch the video, below, to see what they tried:

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• Coffee Shop Marketing. Provided by: BBC. Located at: https://youtu.be/8Y-Skd5JJWg. License: CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives