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Marketing in Action
Identify evidence of marketing in everyday life In this section, you’ll get a chance to explore ...
Module 15 Assignment: Marketing Plan Presentation
Instructors may structure this assignment in a variety of ways: Individual presentations. Stud...
Putting It Together: Marketing Plan
Having taken an entire course and developed your own marketing plan, you’re well on your way to b...
Using and Updating the Marketing Plan
Creating Alignment The marketing plan captures the outputs from the marketing planning process i...
The Marketing Plan in Action
Explain how the marketing plan is used by marketing and the overall organization In the first fe...
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