A) loyalty, readiness to buy, purchase occasion
B) cities, neighborhoods, regions
C) gender, education, ethnicity
correct answer
C) gender, education, ethnicity
3. HandMaster sells garden gloves and decided to conduct market segmentation to better understand its customers and identify new markets. The first step it took was to identify the total market for its gloves. Next it conducted focus groups and store demonstrations to collect more detailed data. However, HandMaster forgot one important step. What was it?
A) creating the company’s organizational structure diagram
B) conducting behavioral segmentation
C) identifying its marketing goals to direct its segmentation strategy
correct answer
C) identifying its marketing goals to direct its segmentation strategy
4. If the company Target is marketing the same way to an entire market, trying to reach the largest audience possible, which targeting strategy is it using?
A) micromarketing
B) differentiated marketing
C) mass marketing
correct answer
C) mass marketing
